So I'm splitting the review here- 5 stars for the sales department and 1 star for the finance…read moredepartment. Sales was extremely easy to work with, and made my vehicle purchase enjoyable. Everything was done and delivered as promised. Finance on the other hand left me quite disappointed. Never returned calls, and we had to delay our purchase a couple of days because we couldn't get information from them. Finally, we were charged $75 for registration in MA as part of the purchase, however had to pay the same cost out of pocket at the DMV! True to form, it was just crickets in trying to get an answer and we finally wrote off the $75 as a loss.

Salesman are awful! When we said we weren't buying the car within the 45 minutes we spent with him…read moreand not knowing any finance details he basically said no sense talking with you anymore and didn't offer his card or say he would look out for options for us! Terrible customer support! They are the epitome of sleazy car salesmanship! Will never return!!!!

Very polite and helpful. Excellent service. I'm new to the area and been having my auto regularly…read moreserved at Honda and thought this dealership was especially helpful and willing to go the extra mile.

I had just had my brakes replaced, after not even a year previous having them replaced by Planet…read moreHonda, when I brought my car in for a recall and was told my brakes needed replacing again. That is 3 replacements in 3 years time at the same dealership. They are not installing them correctly. The brakes were covered under warranty this time, but still I had to wait again for hours to have them redone. I also was charged $111 an hour for labor, which is excessively high. When State Inspection was mandatory I was also told by this dealership that I would have to replace my front end to pass. I decided to get a few other quotes, since the repair was several thousand dollars. Every other mechanic I brought it to said my front end was fine, and Honda was just trying to rip me off. Usually a dealership is somewhere you can go to trust you are getting quality work done. Not this one.

We bought a new 2024 Jeep Grand Cherokee Laredo in March 2025. It was a good price with extended…read morewarranty. Everything was negotiated remotely and we picked it up with no hassle. Thank you, Kevin. We recently drove back to pick up our Airstream that was being stored nearby. I could not find the plug for the brake controller (the car came with a tow package). Jeremy took the time to locate the plug and connect the brake controller. Thank you, Jeremy!

When we bought our car, we mentioned that the brakes did not feel good to us. The pedal went much…read moretoo far down in order for the brakes to engage the dealership refused to do brake pads for us. We ended up taking it back to have the brakes done and we're told that they would've only done it for us if we had a catastrophic event of failure. Also appointment was at 9:30 AM and we didn't finish until 2 PM. Kind of a long appointment for breaks..

Since moving to NH a year ago I've had to go to different dealers. St. John Subaru in VT, when I…read morelived in Twin Mountain NH and now Belknap Subaru (which is an hour and 15 minute drive away from my current location of East Wakefield NH. Though there is Profile Subaru dealer about 40 minutes away, I have heard stories and their service department hasn't been very responsive via phone or email. For these reasons I have CHOSEN Belknap Subaru. They are friendly and answer any questions that you may have, from how long it will take, to how much it will cost. I have my 30K mile checkup/oil change, tire rotation, multi point inspection and all that goes with it. I also had my state inspection completed. They were fast and thorough and I was out in just under an hour. Highly recommend this dealership

I was interested in purchasing a Rav 4 (Vin# 2T3ZFREV5GW263024), and I had (and still have) several…read morequestions and concerns that I was looking to Belknap Subaru for answers. I was simply looking for information to make an informed decision on purchasing this vehicle. After two hours of having an unproductive and negative experience with two of their salesmen, I've decided that I'm no longer interested in purchasing this vehicle. They provided run around answers to my questions, and try to snow ball me on a carfax report (title history report, green box with white check marks). We communicated via their business chatline and via text exchange. They didn't answer my questions. Rather they provided run around information and asked me to justify their information. Hmm, They are the professionals, not me. They claim to have a clean title but never offer to send me a copy. Like the question on the maintenance performed on the vehicle while in Alaska (own house in Alaska, no shop, had his own oil, second owner of a three owner vehicle) I never asked why the vehicle was in Alaska. I asked why no maintenance history for ~ 30k miles, 50k to 82k, (not even an oil change). They had one questionable excuse after another and never answered any of my questions. Their lack of willingness to share information, this just raised a red flag, and convinced me that this dealership isn't being forthcoming. I have screenshots. You can decide for yourself. These salesmen were many things but helpful wasn't one of them. My opinion, they weren't professional and didn't hold up the business's standards, commitment to their customers, and the community outlined on your website. Once, I get clarification from Carfax and my independent findings on the mileage discrepancies, I will have answers to many of my questions. No thanks to the dealership's staff.

Dan responded to confirmation of my scheduled sales appointment via text with a gif image of a…read moreraging WWF fighter. I wondered if Dan was twelve but was later informed he was the sales manager. Matt was my salesman who immediately lamented that he had just gotten out of an extremely boring sales meeting and wanted nothing more than to just take a nap. All three vehicles that I had a noontime viewing for were buried under snow throughout the lot and Matt led me aimlessly around clicking the remotes in desperate attempt to locate them. I knew far more about the stats on each vehicle than he did and demonstrated functionally of everything from seats to tech for him. It was a most bizarre experience indeed.

in a struggle to find a car, and did a credit app and got in touch with Tucker Moore from Nucar!…read morewas incredible, got done on a nice fiat 500 lounge turbo with 59k miles and a nice warrant even gap insurance! thank you tucker! and I'd like to thank Jeremy kercheval as well for going to bat for me getting me done! I know the score isn't perfect but it well get better thanks to Jeremy and Tucker! I will definitely recommend them and spread the word, as I am going to buy all my cars from nucar! :) thank you guys!

I recently had a first-rate experience buying a used VW here. Owner and staff were very friendly…read moreand easy to deal with. No hard sell on the car or warranty. Price was very fair for the car I purchased. After the deal was done and just before I was ready to drive away owner personally took the car to top off the fuel, and in so doing, noticed that window switches were not functioning ,. Based on that, he is ordering new switches and wil install on arrival. Since it is December, I might not have noticed until spring.

Recently I was on AutoTrader.com looking for a specific model used car with low mileage. I found…read morethe perfect vehicle listed for sale with Cupples Car Company. I have never purchased a used vehicle online much less from a dealer 1,500 miles away from me. This meant I would not be able to see the car in person nor test drive it. For me I would be placing complete trust in the dealer. As we all know, used car dealers usually have a poor reputation but Cupples Car Company is definitely the exception to that rule. Ross Cupples, the owner, is wonderful to deal with. Ross is honest, professional and knowledgeable. You can immediately tell that Ross is a man with integrity who cares about his customers and wants them to be happy. Ross is hands down the best car dealer I have ever dealt with (new or used). Ross is not a high pressure salesman and made the entire buying process enjoyable. Since I was not close by I communicated with Ross mostly through email and, even though I'm sure he was busy with other customers, he would took the time to email me back very promptly and address any questions or concerns I had. Ross was very helpful every step of the way which meant so much to me given my distance from the dealership. I placed my trust in Ross and was not disappointed. I would highly recommend Ross Cupples and his dealership if you're in the market for a used car. I wouldn't hesitate to buy a vehicle again from Ross. Thank you Ross for everything!

I just purchased a 2004 Toyota Corolla from John. I picked it up and drove it about 20 miles and…read morethe check engine light came on. Called John to see what he wants me to do and he paid to have it towed back to his shop. John called me the next day and gave me a line about an 02 sensor, soft codes, hard codes, etc and told me what a great guy he is for taking car of this (I had the car for a total of 45 minutes AND it had a 30 day warranty). Before purchasing from John, he assured me the car would be serviced. Obviously it wasn't. It wasn't even clean when I picked it up, but I looked past that. John knows I'm from MA and my retired father who lives in Laconia helped me find a car for my son for Christmas. I thanked him replacing the sensor and asked to have it shipped back to me in MA. John went on a tirade and said "I will absolutely not do that. You bought the car, it's your problem now". How quickly John went from a used car dealer who stands behind his cars to an average used car salesman trying to maximize his profit and screw the customer. DO NOT BUY A USED CAR FROM WINNISQUAM AUTO.

OK, so I never thought I'd write a 5 star review for a used car dealership. I mean c'mon.. *maybe*…read moreI'd give 4 stars for an exceptional experience where I was served fresh sushi as I filled out some paperwork and got a neck massage as I was sitting in finance. But 5 stars? Well, John and his team at Winnisquam sure won me over. Not only did I get a phenomenal deal on the exact car I was looking for, but John, the owner, struck me as a very down to earth, hard-working and honest guy. And in the end, he proved that's exactly who he is. Before my test drive, John was up front about an issue on the car that he was going to address. I appreciated the full disclosure. It ended up taking a bit longer and costing him more money than he'd anticipated. He kept me in the loop and the deal we struck remained the same despite the additional cost he incurred. Michelle, who handled our financing was professional and very helpful. She had everything prepared so when we got there, we were in and out in less than 25 minutes. I don't think I've ever been in and out of a car dealership in less than two hours when buying a car before this. The next time I'm in the market for a used car, Winnisquam will be the first place I look. It was really a pleasure dealing with them and well worth the hour drive from Southern New Hampshire.

in a struggle to find a car, and did a credit app and got in touch with Tucker Moore from Nucar!…read morewas incredible, got done on a nice fiat 500 lounge turbo with 59k miles and a nice warrant even gap insurance! thank you tucker! and I'd like to thank Jeremy kercheval as well for going to bat for me getting me done! I know the score isn't perfect but it well get better thanks to Jeremy and Tucker! I will definitely recommend them and spread the word, as I am going to buy all my cars from nucar! :) thank you guys!

For perspective, one should know that I bought a KIA from NUCAR about two years ago and it took me…read moreabout three months to get a veteran discount that KIA offers. NUCAR ultimately acknowledged that the problem was internal and they blamed it on personnel issues. Now, here we go again. I bought another KIA from them in early February. I again asked for the veteran's discount and provided them with my DD214. They claimed that they would not apply the "discount" to the deal as KIA is poor about reimbursement. This is in spite of KIA saying that it SHOULD be applied to the deal. They stated that they would apply for the discount and then I would have the money sent to me. After about 6 weeks, I tried to contact NUCAR by the "contact us" tool on their site to ask about the status of the refund. All I got was a barrage of responses from an AI bot asking me if I was still interested in buying the car. This past weekend, I stopped by NUCAR to speak to them in person. This is where the madness really started. The Finance Manager tells me to call the CFO or another named person on Monday and gives me two numbers. The CFO doesn't call me back and the other person said that they would look into it and call me back. They didn't. When I called back later (twice), all I got was one ring and the line went dead (I suspect screening). A few minutes later, the person called my wife and told her that the matter was not her issue and said that she did not know why her name was given. Later, I spoke with the original sales person and everything that he had to say was double-talk. He had no good answers. However, he did tell me that someone would call me back by mid-morning on Tuesday. That did not happen. In the afternoon, I tried to call the salesperson back. The sales manager picked up the line. The SM also had no good answers, but said that KIA rejected the request for the Veteran's discount that they submitted on my behalf. When asked about the details of this "rejection", he could not offer any. I then said that I would contact KIA myself about this. He then said that "they will probably just blame us". He said that it was likely rejected because NUCAR did not make it part of the deal as a discount. After not getting satisfactory answers from the Sales Manager, I asked him if I could escalate the matter to the dealership's general manager or ownership team. He refused. Yes, he refused. He said that I would have to deal with him. Toward the end of the call, he ended up telling me "we will probably end up cutting you a check anyway". He clearly missed that I was way more frustrated about the runaround and BS; not as much about the money. I contacted KIA customer service. They were just as bad. They bounced me over to their finance office. The FO disputed that they rejected the discount request, but said that Customer Service would need to help me beyond that. They passed me back over to their same person in CS. She then went 3-way call with NUCAR just to say to the NUCAR SM "Would you acknowledge for me that this is a matter that must be worked out with the dealership". To (I believe) the amusement of the SM, he agreed. Full circle of run-around. Eventually, I was able to get a KIA manager to agree to send an email to a "regional" SM. Flawed management, incompetence, poor internal communication mechanisms, deceptive practices? I don't know, but I would sure like an honest answer about what happened here. I hate runarounds and excuses

I'm very disappointed in the after care for customers. We found out that 1 tire had significantly…read morelower tread depth than the other 3 tires. 6/32 difference. This caused a problem with the ball joints and a significant repair bill. When I asked them to make tire tire situation right, they basically said "too bad, so sad." I will never visit this dealership again and you shouldn't either.

First time here, getting service for my Jeep and very impressed! Modern facility and professional…read morestaff. Waynne took excellent care of my car and me. The available hot breakfast and waiting area were a nice bonus, though I didn't have to wait long. Will be back! (Interesting that they have a 5 star rating from over 100 people on Google. Makes me think only the haters use Yelp now)