I'm glad to report that his wine gem has now made it past the one year mark! For those who have been there this may be repeat info, but for those of you who haven't yet discovered it...the location of the business might be somewhat deceiving in terms of what to expect; in both quality and service, one shouldn't hesitate on making the trip here! In fact, once you make it you'll probably be asking yourself, what the heck took you so long.
Patrick, the impassioned owner is a master at the art of hospitality and service, which alone could make a boutique-type business concept such as his thrive, were it not for the need for... umm, knowledge of wine in this case! Something many store employees roaming the floor at larger stores seem to lack, IMHO of course...
Not only does he have a mastery of the multiple regions, varietals and styles represented on his walls, but he is able to trully understand his clients' wants, needs (and most important budgets!), again, something many larger stores completely miss the mark on. In fact, how many stores even bother asking: what your wine tastes usually are, if you're having food with this wine, if you had anything like this before and what you thought,etc...and then rather than push the overpriced and mediocre CA Cabernet or overoaked Chardonnay which they bought 50,000 cases of and must get rid off, he will listen and most likely point you in the direction of something you will love, and probably find that you've actually just learned something new about wine in the process.
No, they don't have Yellowtail, or anything like 2 for $12, which is not to say they're expensive, they're not!
In fact, I've become a huge fan of two particular wines (both under $12) which seem to keep disappearing from my wine rack week on a weekly basis and I just have to keep coming back for more (hint, one one them is on the left as soon as you walk in)
The prices are fair, yes, the more you buy the larger the discount, industry standard, but more important is the fact that most of the wines which he puts up on the racks (well, more like the display hanging, metal shelving, modern and super cool looking curvy metal things protruding from the walls...) are exactly this, hand selected choices, to represent their regions, varietals, and styles in the most accurate manner, all while managing to keep value in the equation. The selection is interesting, and not "interesting" as in being "nice" or any other condescending verbiage, but really stuff which most wine lovers, novice and experienced find themselves smiling at, and well, loving once the cork is out. The Saturday tastings are a great way to increase your wine knowledge, often there is an educational theme, with side by side comparisons of regions and styles. Oh, and yes, the cold cuts and triple cream cheese are awesome and usually pair great with the wines being tasted.
Him and Yoko are there, willing to help out, give advice, and even stay out of your way if you just want to browse around (ei: no pushy sales strategy at all!) despite the lack of pressure to make a sale, or what seem to some as distant, it's fairly impressive that once you come back a second time (or a twentieth or so time in my case) somehow Patrick and Yoko are able to remember who you are and most impressive, what you purchased last time you were there, don't believe it?
Well, I'd truly urge you to put this great hidden treasure in the wine retailing world to the test. read more