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    We Built This City

    4.6 (8 reviews)
    PriceySouvenir Shops
    Closed 10:00 am - 7:00 pm

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    Cool Britannia

    Cool Britannia

    3.5(23 reviews)
    0.3 miSt James's
    ££

    I got most of my souvenirs from this enormous, two-story gift shop. Prices for most items were…read morecomparable to the various souvenir stands and stores scattered across London but their variety is hard to match! They have a good selection of hats (caps, Berets, wide brims, bowlers), T-shirts, hoodies, and stuffed animals among things. Their basement also sells roller luggage. Another funny thing I saw was they had a security guard downstairs, but originally I thought he was a cardboard cutout from a distance since he was standing motionless next to a poster of someone wearing the exact same uniform. I had to do a double take but thought it was a cool trick to blend into the surroundings like that. I bought about $50£ worth of stuff - would make good souvenirs or random last-minute Christmas gifts. I couldn't find any cute stuffed English Bulldogs, so I hope my wife likes the Hello Kitty wearing Union Jack I picked.

    SOUVENIRS! CHEAP ONES!…read more Forget buying the marked up stuff at the Beatles Store on Baker Street or the overpriced kiosks on Regent Street. Here's the spot for everything you need to bring back to the kiddies! Tshirts. Sweaters (jumpers). Hoodies. Mugs. Decals (stickers). Tiles. Posters. Name tags. Fridge magnets. Pens. Pot holders. You name it, they have it here. The selection is MASSIVE. And not just Union Flags. They have Beatles and Monty Python and even Paddington Bear stuff! It's not cheap, but it is certainly inexpensive. There's a helpful entrance from the Piccadilly Circus Tube so you don't have to go outside in the (what, again?) rain.

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    We Built This City - souvenirs - Updated May 2026

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