I got most of my souvenirs from this enormous, two-story gift shop. Prices for most items were comparable to the various souvenir stands and stores scattered across London but their variety is hard to match! They have a good selection of hats (caps, Berets, wide brims, bowlers), T-shirts, hoodies, and stuffed animals among things. Their basement also sells roller luggage. Another funny thing I saw was they had a security guard downstairs, but originally I thought he was a cardboard cutout from a distance since he was standing motionless next to a poster of someone wearing the exact same uniform. I had to do a double take but thought it was a cool trick to blend into the surroundings like that. I bought about $50£ worth of stuff - would make good souvenirs or random last-minute Christmas gifts. I couldn't find any cute stuffed English Bulldogs, so I hope my wife likes the Hello Kitty wearing Union Jack I picked. read more

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SOUVENIRS! CHEAP ONES! Forget buying the marked up stuff at the Beatles Store on Baker Street or the overpriced kiosks on Regent Street. Here's the spot for everything you need to bring back to the kiddies! Tshirts. Sweaters (jumpers). Hoodies. Mugs. Decals (stickers). Tiles. Posters. Name tags. Fridge magnets. Pens. Pot holders. You name it, they have it here. The selection is MASSIVE. And not just Union Flags. They have Beatles and Monty Python and even Paddington Bear stuff! It's not cheap, but it is certainly inexpensive. There's a helpful entrance from the Piccadilly Circus Tube so you don't have to go outside in the (what, again?) rain. read more

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A huge tourist trap store located in London. It's a chain because I've seen many of these shops around but this store is probably the largest one in the area. It has a cute Mini Cooper that you can pose with at the front. Most of the items look very, well, souvenir like, so probably not super high quality stuff. It's a fun place to browse though. They even have Guinness items despite not being Ireland. read more

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TOTAL RIP OFF....ok I wont lie, some things are really nice in here but you can get some exact things across the street or couple doors down for a fraction of the price....I highly suggest you go to the stores surrounding it. I believe that people only shop in this place cz they got nice aesthetics and it grabs attention. Would I return to this place?NO ...didn't even buy anything the first time. Some keychains that cost like 3£ or something i got for 1£ a couple doors down...so yeah you get the point...but then again, things are pricey because you are around the tourists areas so....idk...check it out if you want... read more

One thing I hate about London since moving here: The tourists. But somehow I still manage to find myself often dealing with them. Why? Because I find myself constantly near Oxford Circus, PIcadilly Circus, Leicester Square and Covent Garden. So you think I would hate this shop as it's literally there just for tourists. I kind of do hate it, but I also find myself here all the time. Any time any one is visiting the UK, this is where I take them. It's annoying, but yet it's full of so much tat that I'm pretty sure anyone could find something for anyone on their list. You can also have an amazing time here waiting for people to shop. For a place called "Cool Britannia" they have an amazingly non-British music selection piped in. Don't expect The Beatles or your other favorites British band. No, you get Madonna and the Go-Gos. Awesome. We also had an experience recently while we were there. We had a tourist shopper. There were three of us waiting, and we actually needed a corkscrew to open some wine later. We figured we could find a cheap one there. (Which turned out to be easier said than done to be honest.) We camped out with our bags near some of the cheap, plastic-y purses and women's wallets. We couldn't help but pick them up and look at them. Nava picks up one, opens it and yells, "Holy crap, is that smell coming from this?" Turns out it was. We all had our fair share of smelling the terrible smell, then trying to get rid of the smell by smelling every other plastic purse/wallet there. I'm pretty sure that stuff is dangerous, as I felt really high after we left. So word of advice, smell your stuff before you buy it. But come here to see it and if you want to experience life as a tourist in London. read more

This is a huge souvenir store at Picadilly with colorful ushers up front who are sure to get your attention if you pass by. I have made multiple stops here on my visits and find it convenient since they have a lot of items and options. This is 2 floors that is filled with kitschy items that you would expect in a touristy store. Lot of helpful friendly employees. Why 2 stars you might ask. I found the same bag around 40% cheaper two doors down and I went back to either get them to match the price or return it. They apparently have a "no returns" policy and they did not match the price. In the bigger scheme of things, did not really impact me that much but still bugged me. read more

This souvenir shop is located in the heart of Piccadilly circus. Hard to miss, I'd say. We came in to buy souvenirs and was pleasantly surprised by the huge collection. The shop has two floors and I didn't find the underground section that interesting. From plaques to toys to keychains to magnets to mugs and many more they do carry a good collection of souvenirs. After perusing through all the little things we bought a couple of cute mugs with heart shapes. read more

The Skinny: Has just about everything British in here that you need as a tourist. The Fat: Things are overpriced but are of better quality. I would recommend going here on the last week of your trip. You should definitely check out Camden Town, Chinatown, Trafalgar Square, etc before heading here to get your souvenirs. read more

Tourist central, but this Picadilly shop has anything and everything that you need to remember your trip to London! One stop shopping at it's best! I had a great time perusing the shelves of this place. Did I mention it was two floors! It has by far best trinkets then the surrounding shops on this hustling and bustling area. It may be a little pricier, but from what I could see the merchandise seemed to be of better quality. I had a great time snapping photos of the cardboard cut outs of Duke and Dutchess as well as the Beatles= oh yeah it happened! I was in full tourist mode! I liked that the store wasn't jammed back with people as everywhere else in this area. If you are in the area, you should definitely stop in, you will most likely find something that will put a smile on your face read more

An excellent souvenier shop with a regally dressed doorman and two massive floors of gifts and personal things from London/ England. As you walk in there is a red mini in the middle of the store and a lifesize picture of the future King and Queen. The merchandise Oh Wow! Something for all ages . t-shirts, stationary, I have never seen so many cups. Downstairs they have a lifesize photo of Justin Bieber ( of course ) and the gifts arent as British but more Music and Elvis, Marilyn, Audrey gifts. Cups, bags etc. Even a cafe! Its fun to browse in here. No pushing and shoving because its enormous compared to other shops selling these things................... Souveniers R Us read more

Top location for anglophil tourists and visitors who want to torture their friends and relatives with gifts covered with The Union Jack, "I-love-London"-statements etc. But you also find really cool stuff looking around. When you are in this area (and you surely get here when sight-seeing in London) pay a visit, it is worth while! read more

After finding rather dissapointing tourist items in other locations (either to high in price or just not appealing) found this store and was so happy. I was able to get lots of touristy things such as play cards, key chains, sweatshirts, and some other London related gifts. In a great location as well, you can walk along Picadelly Circus route, and see Trafalgar Square (even going to a very large London park around there). Inside very crowded and touristy, which minus the crowdy was what I was looking for. I found sales staff attentive and rather efficient at getting me in an out of the retail line, and had my items in no time at all. read more

I'm a sucker for cheap but cute souvenirs so this place is godsend. I went to this location and the one near Buckingham Palace because I needed presents for family and friends back in the states. I even got some items for myself (like a Covent Garden street sign for my room). Keychains, tea bags, and fridge magnets and anything with "London" on it went home with me. read more

Great little shop which has a wide range of souvenirs and gifts for the whole family. It is especially good for cheaper disposable items which make for great souvenirs. However for more expensive souvenirs I would recommend checking out premium britannia gifts. They sell some pretty cool things there which all carry the Cool Britannia theme with a flair but do come at a higher price. So beware! I am not sure if they have a shop in London as I bought my London taxi toiletry bag online on their website. read more

Not as cool as I was expecting. One of many tourist trap places selling the same shirts you can find at every other shop in the area.

Decent place to get kitschy (god I'm fond of that word lately) tourist crap for your friends and family back home. Be sure to hit the downstairs area for the well hidden Monty Python Tshirts! read more

Great place! The area is safe, and this is a tourist trap, so go if you want to 100% want something.

Really enjoyed the shop had lots of differ types of gifts & was a really well Layed out shop would recommend checking it out

The manager is very scary. I've been to many places around the world and have never seen a manager treat customers in this trashy way. He is rude, arrogant and feels he can mistreat his customers because of the security guards that protect him. I am never going in there again! read more