On a recommendation I bought my wife earrings from Vrai for our anniversary. They're beautiful. There was a problem with delivery, however, but the Vrai people promptly, very competently, and cheerfully solved it. We're very satisfied all around and will be shopping with them again. read more

While shopping for my engagement ring and wedding band, I happened to discover VRAI. I absolutely loved their lab-grown diamond designs, and since they had a showroom on Melrose, I decided to visit. There, I met Elan, who was incredibly kind and helpful throughout the entire process. Thanks to his assistance, I purchased both my engagement ring and wedding band. About two weeks later, I received the rings, and they were even more beautiful than I had expected. I was genuinely surprised by how stunning the lab-grown diamonds looked and how little difference I could see compared to natural diamonds. A few days later, I decided that I wanted to upgrade the diamond size, so I visited the showroom again. Elan was just as friendly and helpful as before, making the upgrade process easy and enjoyable. I also ended up purchasing a pair of earrings, and I'm very excited to receive them. Overall, the quality and design of the jewelry are outstanding, and the customer service was exceptional. I highly recommend this place to anyone looking for beautiful jewelry and a wonderful shopping experience. read more

VRAI - Jewelry Near Me - Los Angeles, California

We had a lovely shopping experience here with Elan! He is fantastic with customer service and working with people. He makes you feel at ease and comfortable. He walked us through what sets VRAI apart from others and gave us a lot of helpful information on lab grown diamonds. He showed us a couple diamonds they had and they were beautiful! He also helped size my finger which was helpful too. Thank you! read more

Truly terrible customer service and I am so glad to say I did NOT give Vrai a penny. I am not a review writer but I have never had a business harass me (calls after texts after emails, spamming) over a mistake in double booking appointments, and when I called to talk to them I was met with hostility and ugliness. Being told things like "I'm taking business away" from them and going to another location is "going behind their jeweler's back." I am a customer and have never been treated that way, no less a place where I am planning to spend thousands of dollars. Happy I got to see the attitude BEFORE I came in and saved me a trip, I cancelled both appointments. Will be buying elsewhere. read more

Absolutely not. However long they tell you it'll take for your ring to be made, add 2 to 4 weeks, however long they tell you it'll take for your ring to be resized add 2 to 4 weeks at least. Also don't expect customer service from corporate. they are not available. Even the in-store reps at this location are absolutely terrible at responding in a timely manner. DO NOT SHOP HERE. It WILL be a headache and I promise you. We also spent well over the average ring cost here, and still got terrible service. I can't imagine how they treat customers who spend less than five figures. Oh... also my custom ring arrived the WRONG SIZE. While also being weeks late. "Luxury"? I have to laugh. I would rather have gotten my ring from Costco to be totally honest. This store being on Melrose pl is a disgrace to Melrose pl imo. read more

Had the pleasure of being helped by Kate Dixon at this Vrai location in July. My husband and I had just gotten married and hadn't had much time before our elopement. He had just been diagnosed with stage 4 cancer and I also just found out I was also pregnant. In order to have the ring for the ceremony, I had just ordered one online after visiting a Vrai competitor. After wearing the ring for a little bit it was clear the size was too large. Unfortunately the same week as our wedding we also found out the embryo wasn't viable. When I came into Vrai, I thought I might even be too late and I had missed the return/resizing date because of everything we had had going on. Thankfully Kate was the one who helped me, she quickly saw the size issue, was able to help me find a better size, return my old ring and advise me on what to do so I could get a ring again quickly. She made the experience really easy and even enjoyable for me which I greatly appreciated given everything else we had going on. Additionally, just a few days later I was so surprised to receive a package from Vrai with a gift. Would highly recommend visiting Vrai and asking for Kate to help you! After the summer we've had it was so nice to be helped by someone so helpful and understanding and also purchase something from a business that clearly still cares about their customers. Thank you! read more

My in person experience with VRAI was decent, I only wish that they had asked more personal questions etc about my lifestyle habits etc. when helping us chose a ring. My fiancé ended up going with a thinner band and within 6 months my engagement was out of round. I questioned the integrity of the platinum because I don't know anyone else whose ring went out of round that quickly, especially since I was taking it off to sleep, workout & shower. They charged me to send it in for an evaluation, deemed I was at fault & gave me the option to have it repaired (for more $) or to have it sent back as it was with the diamond spinning in the setting. Despite a promise that I would get it back within 3 weeks it took almost 3 months. Based on the above I decided to go elsewhere for my wedding band, only to find out that my VRAI engagement ring is set so low it is not compatible with most other brands bands ... I will have to live with the gap because I refuse to give VRAI anymore of my money. I was really disappointed in the whole experience, VRAI came highly recommend by friends and I was honestly shocked by the response to this situation based on what I had previously heard about them as a company. read more

VRAI - Jewelry Near Me - Los Angeles, California

The whole engagement ring purchase was so fun and enjoyable at Vrai. Catherine Snyder was an absolute "Jewel" to work with. Pun intended. I was able to personalize the ring with her support all along the way. She was the best of the best. Sustainable diamonds is the only way to go people. Previously purchased another ring and earrings. All was top quality and the experience was top shelf as well. I love the whole experience of shopping at Vrai with how personable Kate and Catherine are whenever you call or go to the store. Catherine listens and guides you to what you want in jewelry. In the end you do NOT feel like you were sold something but rather you purchased something really meaningful. Five Star experience from start to finish. read more

VRAI - The Vrai ring I gave her. - Jewelry Near Me - Los Angeles, California

From the initial appointment to look at engagement rings all the way to getting my wedding band, Vrai was great! Elan at the Melrose location offered very nice customer service, walked us through diamond selection, and sized my band perfectly. We were very happy with the prices and quality. read more

VRAI - Jewelry Near Me - Los Angeles, California

Came to this location with my fiancée numerous times and had the absolute worst experience of my life. Vrai had my initial review removed which should be warning enough. My fiancée and I made 3 visits to their physical store and decided to order through the sales rep my wedding band. This has been the worst experience I've ever had and our sales rep was Elan so make sure you don't get him. Firstly, they input our address wrong so there were long delays in getting my ring (kind of an issue when you're getting married soon). Once the ring arrived the quality was the worst, I'm honestly not sure how it passed QC, but nevertheless it did. The engraving and ring size were both wrong. We sent it back and were refunded after having to beg for a full refund and started the process all over again with ordering the ring a 2nd time. On the 2nd ring attempt it failed QC AGAIN, and now there's been another delay of 7 days so we're on our 3rd attempt to get this simple order correct now. So 3rd attempt arrived...the engraving isn't the same font, is almost illegible, and has " " around the words. The ring is also the wrong size and the color of the metals is different (really weird considering they're both 14K white gold). Vrai tried to fraudulently charge me additional fees and I had to fight tooth and nail to get a full refund all one week out from my wedding. What an absolute shit company, you should really shop elsewhere as this place is sketchy as hell, with no QC, and they outsource all the ring making to 3rd parties they have no oversight over. Don't trust these folks with your precious jewelry and try Ritani if you want to go online for lab diamonds or Icing On The Ring (check their Yelp) if you'd like to go in-person. They have a jeweler on site and have been absolutely wonderful to us for our engagement ring (shoutout to Ara) and now my wedding ring, which they were able to make correctly and in perfect form in less than a week all without upcharging us with extra fees. The ring we're getting is 1MM wider and has a larger diamond and is half the cost btw, so be aware that Vrai must have MASSIVE margins on their absolute crap quality rings. We had to mention we'd pursue legal recourse to get a full refund numerous times before they finally initiated the refund. read more

See all

So my boyfriend and I came here to look at rings a few months back. We had an awesome stylist Camilla who was seriously the best!!! We purchased a ring and were so happy with our experience. Flash forward about 8 months and we were in the area and a friend wanted to stop by. So we walked in and the man working the front area was shocked we had walked in. There was a couple sitting in the main area but they were just chatting. He asked us if we had an appointment. We told the guy (who was there last time we came and was very nice), hey we're just showing a friend where we had bought our ring. He looked at us so angrily and disgusted but said nothing. So we looked at the display for maybe 5 mins and left. As we walked out he locked the door behind us. If we weren't allowed to be there without an appointment, why not just say something instead of being passive aggressive and rude? After that, we almost wish we had not bought our ring here. Maybe it's just LA people (we're not from here) and they're just rude but it left a sour taste in my mouth. read more

See all

Honestly, one of the best experiences I've had with a jewelry store. My fiancé and I came to look at engagement rings. We had three visits with Hunter and he was super accommodating every time. Hunter was informative, honest, attentive, and responsive. He responded to our emails right away and even sent us reminders. Even helped us narrow down options. We also looked for rings at two other jewelers, brilliant earth and Anna Sheffield. But couldn't have ask for a better experience at VRAI. The store itself is a tight fit but very clean and private. I liked the minimalist look of the store and the 1:1 service they provided. I didn't feel rushed even though we had 1 hour appointments. I would highly recommend VRAI to others. We recommended VRAI to 4 of our friends and they all had a great experience with their purchase. Side note, as a chemist who's worked with particle accelerators and reactors, I'm also impressed by the plasma reactor technology of diamond foundry. It seems they are very thorough with the data they collect on the diamonds they produce. read more

VRAI - Engagement ring - Jewelry Near Me - Los Angeles, California

Stopped by the store at Miami Design District looking for a ring to propose in a few days. The service was okay, the sales person and manager kept calling the diamonds "she": e.g. "she" is pretty, "she" is sparkling, "she" has the perfect cut, etc. which is rather colloquial. This made me rethink my decision, a sales person should be knowledgeable and able to describe the pieces correctly. read more

It was such a pleasure working with Jocelyn. My husband and I had the pleasure to work with her to discuss the perfect ring and was patient with us throughout the entire process. I can't recommend Jocelyn enough. She truly went above and beyond. Jocelyn is very knowledgeable and knew exactly what I was looking for. read more

I purchased a pair of earrings over the weekend from their online store. The earrings were supposed to ship today, Monday. I received an email Saturday night requesting an ID for verification. I emailed the service representative back asking if they had a secure link as I was uncomfortable sending it via email or uploading it to a live chat. This was a low value purchase. The charge went through on my card. However, they said that their mysterious third-party accountant had flagged my order for fraud. Then when I questioned them not having a secure place to upload my ID they then said they do this for everyone.... Sounds like profiling to me. read more

See all

So I was really excited to visit this place! It is a nice little fancy jewelry store but their customer service was not the best unfortunately. It was my first time looking at engagement rings and looking at diamonds which once you start looking you know it has its own science and vocabulary to it. Well anyway the woman who helped me kinda just scoffed and laughed at my questions and she made this remark such as "I recommend your fiancé come in, where is he?why is he not here?" Which bothered me because yes I did come alone but I'm not dragging my already busy boyfriend around to all the ring shops just for me to not like anything. I just did not feel welcome'd and maybe it's because I am not paper colored but I felt like she looked down on me and was not very helpful. read more

The search for The Ring ended here. A few months were spent looking for rings. From Zales to VRAI. Decided to go with lab grown for the quality and more humane option. After many jewelry visits. We came to San Diego for Brilliant Earth. Thought we would end up getting one there, but the quality was to be desired. Made an appointment for VRAI. We came in with zero expectations and she was amazed by the quality and options. It's a small intimate experience, with kind diamond experts to explore every option. Finally settled with a classic. Of course she said yes. Here's to VRAI and Love. read more

VRAI - Engagement Ring - Jewelry Near Me - Los Angeles, California

Such an incredible engagement ring experience here! Hunter was our contact and I want to commend how professional, kind, & knowledgeable he was, plus we didn't feel the least bit of pressure at any point. Amazing company ethos, staff, concept, and of course incredible jewelry! * sustainable, lab grown diamonds * recycled gold * great staff! * well-designed, stunning jewery * perfect online & in-store experience read more

VRAI - Jewelry Near Me - Los Angeles, California

Had the best experience at Vrai. My partner and had previously gone ring shopping at luxury stores in NYC and our experience at Vraig was significantly better. There were tons of options to try different shapes, carats, settings, and colors, and I loved the informative slides to help me visualize the information. Best of all was Elan, who made the experience super fun. Elan - you rock! read more

She LOVES it and we couldn't be more pleased with the entire experience. Christopher's supportive attitude and suggestions made our decision easy. read more

VRAI - Jewelry Near Me - Los Angeles, California

The main reason we did not purchase from this place the manger did not greet us, or speak to us the entire time we were there . We knew he was the manger because we heard him say it. This was important for us especially making an expensive purchase. This is no way to start a business relationship. Maybe we were not the right kind of people. We found a great jewelry store and purchase the same day as our visit to VRAI 04-15-2025 read more

This place is horrible, the staff pretends to be friendly and nice and knowledgeable, but as soon as you've made your purchase just know the quality of the items is absolute garbage and they charge a pretty penny for the trash quality. Also please take note that they remove negative feedback on Yelp and Google and only have fake views listed on their website...sketchy! read more

I had purchased a necklace from VRAI online a while back and had a great experience customizing everything to be exactly what I was looking for. My fiancé loved it so when it came time to purchase an engagement ring and wedding bands, I knew we wanted to get them from here. Because it was such a large purchase we'd be wearing forever, it was immensely helpful being able to go to the showroom and try a bunch of different options. Hunter was the showroom manager that helped us, and was a delight to work with. Super knowledgeable and patient with us while we tried lots of options to create our perfect rings. I don't think I would have been confident in the purchase decision without going through this process. Very pleasant experience overall and would recommend it to anyone. read more

Looking for an engagement ring is not a simple feat, but working with Hunter at Vrai has been such an amazing experience from the beginning. My fiancée and I had decided to go ring shopping together, and we were both present with Hunter at the appointment. Booking an appointment through their online website was a breeze. Hunter answered any and all questions that we had thought about during the meeting. Not only that, he also made himself readily available through phone or email if we had any additional questions. At the time, we were just ring shopping in preparation for the future. Throughout the entirety of a year, Hunter periodically checked in with me asking how everything was going. When the time finally came to buy a ring, he was just as available as the first day we met. Buying the ring and moving forward was done immediately within a few days. The ring arrived looking flawless, and my fiancée loved each and every bit of it. I could not be more pleased with my experience with Hunter. He truly cares that each client finds the perfect ring they're looking for. He's an absolute gem and Vrai is even more amazing with him there. We're looking to get wedding bands sometime in the summer now, and we can't wait to go shopping for them with Hunter as our designated diamond expert. read more

VRAI - Jewelry Near Me - Los Angeles, California

Sweet little store on Melrose ~ service and attention was wonderful. Their diamonds were absolutely beautiful and selection was spot on. Highly recommend! read more

I found this place by searching online for a responsible and environmentally friendly jewelry place. What kept me in was that their website was very well done and easy to use. I was also able to setup an appointment online and spoke to Hunter virtually via webcam and he showed me how the engagement rings look. This really helped my decision by being able to see them and how big they look and the design, without having to go into any old jewelry shop and being pressured by salespeople. This is a great place to do business with. read more

My partner and I had an AMAZING experience with Queena last month. We walked in the store with tons of questions and we walked out of the store with a lot of answers and confident in what we want! I loved how Queena treated us and followed up with us throughout the process of buying! The rings at VRAI are extremely beautiful and they got every ring for your budget! Would totally recommend this place to any of my friends who are on the road to engagement and more! read more

My partner and I had an amazing first-time ring shopping experience with Hunter about a month ago. It was so streamline and easy and overall very enjoyable! I didn't expect to be so decisive about what I liked, so it was great. I know we both felt more comfortable and confident in what we decided on together. Hunter is really knowledgeable and was considerate towards what we were looking for. We especially appreciated that he wasn't trying to sway us one way or another. There was no pressure whatsoever. He helped us build my dream ring within our price point. Would highly recommend to schedule your consultation with him! VRAI is a small boutique-like company and I love what it stands for. I can't wait for the day I will be wearing my sustainably created ring! read more

Christopher Mossman was such an amazing associate & help with the entire process! He was super informative on our first visit in to look at engagement diamond rings, and then reassuring of the specifics on our second. Much credit to VRAI for having a storefront. That has made the process 10x easier. Great company, great service. I am very satisfied with choosing to go through VRAI. read more

I had a virtual appointment with Camila and wow talk about super informative and easy! Im shopping for an engagement ring I thought it was gonna be super stressful but Camila was there all the way, not only to answer all my questions but it was like shopping with a close friend loved her honest opinions and really enjoyed the process. 100% recommend her !! Can't wait to see the finally product . read more

Service is not good in this company. Me and my fiance (that time my boyfriend) went to their showroom to try V shape rings i like online. When we went there Service was good. Don't remember the name of assistant who helped us, but she was nice. They didn't have a rings Vshape of my size, also, no ring of V shape with princess cut i want, so they just gave me Standart ring size measurements to try (regular, not V shape). I'm usually size 6-6.25. So, we ordered my engagement ring size 6.25 with their measurements. Basically, I just had to imagine how my ring will look. I could just order it online, and didn't drive 1h 30 min to showroom. Well, anyway... I got my ring pretty fast, would say couple weeks. When I got my ring I like it, but it was way bigger, like whole size. I could just shake my hand and it will easily slip out. With their company you have one free resizing for one year. Because showroom so far from me (I was thinking they will resize there), I decided to go to jewelry store close to me and pay money to do it. The store looked at my ring and said that they cannot do it because of the size of the diamond. So, I had to go to Vrai anyway. By calling them, I found out that I can drop my ring to their showroom and they will send it to NJ to resize it, or I can send it Fedex to NJ by myself. I sent it by myself because it was easier for me. After I sent it, I had no updates or emails from them, that they get it. Just at their first email it was says it can take up to 5 weeks. I contacted them week after I send it, to see if they get it, and everything OK. By the way they got it next day because it was overnight shipment. Someone replied my that yes, they got it, and told me like "do you remember we said it will takes up to 5 weeks?". Like I'm stupid. Well, they got it, good. Today is exactly 5 weeks since, I have no info about where is my ring, what is going on, nobody update me about anything. I emailed them at morning, no response so far. Definitely my ring still is not ready. I have no idea what is going on with that. Horrible service. If I knew I would go other store. Their Service is not what we paid for. We paid over 3k to continue asked them for update. It is not serious company. Looks like care only about money...I will never recommend this place to anyone. read more

Back in April 21st, i purchased my engagement ring. I had a wonderful experience with VRAI during my engagement ring process. Camila Vendrame was super friendly, knowledgeable, and attentive. She guided me through the options and provided valuable information about warranties and care packages. I highly recommend VRAI, especially with Camila! Thank you for a fantastic and truly special experience. The proposal finally happened this past weekend, and we are excited to start this new chapter. Thank you to VRAI for a wonderful purchase. read more

VRAI - Jewelry Near Me - Los Angeles, California

After only two years 3 diamonds fell out of my wife's diamond wedding band. Vrai demanded $760 to "re-make" the ring and said it was normal wear and tear that the prongs were failing and diamonds were falling out!!! My wife is HEARTBROKEN her wedding band now looks terrible and Vrai refuses to fix it under warranty due to their poor craftsmanship. We bought the ring thinking it would last a lifetime, or at least more than a couple years before falling apart. I would NOT recommend buying from this company. DM me if you want to see pictures of her ring or the emails from Vrai customer service. Buyer beware! read more

VRAI - Diamonds falling out - Jewelry Near Me - Los Angeles, California

We had an appointment with Christopher Mossman and had an amazing experience! He was very patient with us and explained everything thoroughly and made sure to answer any questions that we had. Highly recommend booking your appointment with him :) read more

We came here after making an appointment online to see some new diamonds in person for my wife. Queena helped us out and we were a little nervous, it had been 10 years since we shopped for a diamond! Anyways, Queena was great! She was informative, kind and patient with explaining everything to us! We didn't feel any pressure to purchase but after getting all the info we did! Such a smooth process. Highly recommend going in store to check out what they have and see it in person! read more

As mentioned by other reviewers, Christopher is an incredible, thoughtful and knowledgeable consultant. He immediately made my girlfriend and I feel comfortable and informed, taking opportunities to tactfully educate us on the process and patiently answering any and all questions we had. He was passionate about the mission of VRAI and readily answered our questions around sustainability and ethical practices. Obviously, the rings were beautiful and the prices more than fair. If you're ring-shopping, I cannot recommend VRAI (and specifically Christopher) enough. read more

We've been looking at their online store for a while, but wanted to see what some of the settings looked like in person before making a decision. Jocelyn was very helpful and showed us what we asked for as well as offering some suggestions of her own based on our "like/dislike" responses. I never felt pressured to make a purchase while I was there which I appreciated. In the end, we ended up purchasing two rings (one for each of us). They are made to order, so we won't get them for another week and a half or so, but I don't expect to be disappointed. read more

My fiance finally got the ring of my dreams, and its from Vrai! He ordered it online and said the process was easy and straightforward. He ordered a 3.06 carrot radiant in white gold with a pave band and no halo. The ring arrived in 1.5 weeks! It was super fast. After wearing a ring all the time, I realized it was too big. I scheduled a virtual appointment to confirm that it was too big and that was a great experience. I sent in my ring to get resized and it was a pretty easy process, if you're good at following directions. I got my ring back within 2 weeks, right in time to tour venues. You get 1 free complimentary resizing despite the time of purchase! I didn't know how much the ring meant to me until it was gone! Anyways, I'm super happy with the ring and experience. I'm even looking into buying additional jewelry from them! The shop itself it super clean and professional. It's small and in a confined space but it's not a deal breaker. The staff are all so wonderful. Parking can be tricky but there is street parking with meters and parking garages nearby. read more

See all

We worked with Hunter who we absolutely loved!! He was very knowledgeable and did a fantastic job of educating and working with us as we discovered what it was we were looking for. He is a true professional. Vrai as a company was also great since you can see exactly what their inventory is at all times and can buy online with or without a setting. The diamond we got was exactly as advertised and the setting was designed in cad and delivered exactly as shown on the design. read more

My partner and I visited the VRAI showroom and had the pleasure of meeting with Christopher. This was our third time looking at engagement rings and it was hands down the most informative and comfortable. We were able to meet with Christopher in a private room and pulled any rings we were interested in looking at. Christopher had a great method of narrowing down what I was interested in while still keeping our options open and flexible. While we continue looking we will most definitely be keeping VRAI as one of our top choices and are excited at the prospect of working with them to create the perfect ring for us. I am autistic and generally uncomfortable in certain social settings but Christopher made it so that I felt safe to ask questions and let him guide us through the process! read more