If you're a Denim Head, then this is your store. Granted, as an American who grew up, partially, in the western mountains, it's tough for me to spend the money required on rodeo shirts but when it comes to Japanese cotton shirts & denim, you really can't beat these guys.
They know their stuff like very few in the industry. Luckily, they're also willing to help you find just about anything you're looking for. My wife has been looking for a pair of selvage jeans for ages and they probably spent at least an hour helping her find just the right pair. She's a very happy lady now. Thanks guys!
Something else I have to mention... at least one other denim store in the city does the 'hard sell'.... that's something I've never had the slightest hint of at VMC. They want you to walk out the door a happy and satisfied customer without buyers remorse. If it doesn't work, for whatever reason, they don't push you to buy it. Also, they happlily do shortening during the week. The weekends are kind of crazy in the store, even with the large number of employees they keep on staff.
Honestly, I try not to go in VMC when I walk by as I almost always find something I want. However, lust usually wins. Damn those deadly sins! read more