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    Monocle

    5.0 (4 reviews)
    Open 7:30 am - 8:00 pm

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    3 years ago

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    11 months ago

    Muchas gracias por la atención brindada, es bastante relajante tomarse un café ahí en su terraza.

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    6 years ago

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    4 years ago

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    VMC

    VMC

    3.9(12 reviews)
    1.5 kmKreis 1
    $$$

    Mein Deutsch sherpa and I salivated openly at the window display of VMC before a morning meeting…read moreearlier this week. The shop was still closed then but by the time we passed by later its sign had turned around to signal the store had opened. A veritable treasure trove of English and American heritage brands, along with loads of denim and leather, VMC has a long history in Switzerland's largest city (it opened in 1986.) My eye immediately caught a gorgeous and perfectly proportioned motorcycle jacket after taking several steps inside the chalet-like shop. It fit almost as if it were bespoke and I had no choice but to shell out many Swiss francs to make it mine. Given that I'd been on a multi-year hunt for just such a jacket, I left VMC feeling victorious. Here you'll find Belstaff and Barbour jackets, Grenson shoes, FIlson bags, and all manner of clothing and footwear for men and women. Whoever does the buying for VMC has quite a keen eye, and their discerning customers reap the rewards. Such sartorial satisfaction comes at a price, however, so don't head here without checking your bank balance first.

    If you're a Denim Head, then this is your store. Granted, as an American who grew up, partially, in…read morethe western mountains, it's tough for me to spend the money required on rodeo shirts but when it comes to Japanese cotton shirts & denim, you really can't beat these guys. They know their stuff like very few in the industry. Luckily, they're also willing to help you find just about anything you're looking for. My wife has been looking for a pair of selvage jeans for ages and they probably spent at least an hour helping her find just the right pair. She's a very happy lady now. Thanks guys! Something else I have to mention... at least one other denim store in the city does the 'hard sell'.... that's something I've never had the slightest hint of at VMC. They want you to walk out the door a happy and satisfied customer without buyers remorse. If it doesn't work, for whatever reason, they don't push you to buy it. Also, they happlily do shortening during the week. The weekends are kind of crazy in the store, even with the large number of employees they keep on staff. Honestly, I try not to go in VMC when I walk by as I almost always find something I want. However, lust usually wins. Damn those deadly sins!

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    Monocle - menscloth - Updated May 2026

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