Dr. Bildstein is the best! She REALLY listens to you and is…read morevery knowledgeable. The staff is amazing, on point to answer any questions you may have about the frames, types of lenses, etc.

Doctors are friendly and knowledge. Front desk staff always very attentive. Facility super modern…read moreand clean equipped with high end technology. In and out with my exam and prescription under 35 mins. Great experience and will always come back.

I popped the lens out of my glasses and bent the frames. The staff at the LensCrafters in the Coral…read moreRidge Mall were very accommodating in the repair of my glasses. They took their time in ensuring the fit was perfect and made the necessary adjustments. The staff were extremely busy when I arrived. I was very impressed that they were so willing to get me in and out with no fuss. Highly recommend

I like the products. I'm glad they take many vision insurances. They've been plenty friendly but…read moreI don't like asking what my out of pocket is going to be, giving me a number, using a machine on me and then giving me a sheet saying the use of this machine will cost 35$ extra please sign this. No. Give me the sheet upfront. Otherwise it is deceptive. Fix this sort of staff issue and I'll be happy even paying the slightly higher prices.

Discerning Eye provided one of the best shopping experiences I've ever had in my 30+ years…read more Seriously. My husband and I stopped in here for the first time on a Saturday (no appointment needed to look at frames) in December. We didn't know much about the place, expect for some reviews we had read online. He really wanted some new frames that 'didn't look like all the others.' Enter Discerning Eye. We arrived to a bustling shop and were greeted right away. This place is a feast for the eyes. So many beautiful frames to try on. Eclectic, funky, artsy, and unique describe what they have to offer. After a few minutes of browsing, Emily came over to assist us. She is awesome. She stayed with us during our entire visit. My husband tried on several different frames, asked lots of questions, and we were in and out in less than two hours. We never felt rushed while we were there, despite how busy they were. Frames are organized by designer. Bargain frames are in the basement. We intend to go back and check those out at some point. They had a trunk show going on the day we visited, so it was quite the overall experience. Snacks, CHAMPAGNE, and a prize basket (we received $30 off a pair of frames). I highly recommend Discerning Eye if you're looking for something like no other, excellent customer service, and for an experience you won't soon forget.

Everything! They harvest a great selection of frames & friendly associates who will help. I think…read morethey gave me an honest opinion of what frames work for me & what frames don't. Yes, they're pricey, but worth it to me for their guarantees & service.

Long wait times and sometimes the doc comes in with no idea of what is going on or why we are…read morethere, what our previous issues and treatments were despite having seen her for all of them

This a fun, upscale, boutique eye clinic. I actually didn't visit the clinic as your typical eye…read morepatient, but rather to see the esthetician on staff, Jackie. I have an eye condition that she spent several weeks helping me with. She was recommended to me by a Dr. at the university. I can't say enough good things about her. Jackie helped me more in 6 weeks than anyone else had in 6 months. My condition isn't 100% resolved, but it has improved and is more manageable now. All staff I had interacted with at Roggy were very nice; from phone calls to in-person. They have a beautiful location and I wouldn't hesitate to call them for regular eye exams, etc. If you're looking for a new, trendy pair of frames, new provider or have specific eye conditions this is the place for you!

We were not buying anything, but jut asked if they could make some adjustments to my glasses. They…read moredidn't just make the adjustment, they also replaced my old nose pads. I asked for how much to pay and they said "nothing"! Absolutely great service and friendly the whole brief visit.

Great place. Takes Iowa Total Care so there was no copay for the exam. Doctor was incredibly nice,…read moregot me in and out so quickly. Not much to look at on the outside but a really great little location for an eye exam. Did not get glasses there so cannot speak to that part, but the exam was quick and easy and I was in and out with prescription in hand in no time.

My daughter had eye surgery had to get different glasses. First time they forgot to order the…read morebifocals in them. That was a waste of two weeks. The second time got the glasses with the bifocals and she can not read with the glasses. I refused to pay the 50.00 fee for a bifocal that she can not read out of. very unhappy with their services. They just told me they were already losing money. Not my fault they did not get things right.

I want to recognize Sam, for how wonderful she was to us! She helped me immensely with my first…read moretime getting glasses, even when a frame wasn't just what I had hoped for. She was sooo kind to my son (who is 4) and made him feel welcome as well. If I could select 10 stars, I would! Thank you!

From the owner: Get 2 pairs of glasses and a free, quality eye exam starting at $95 at Americas Best. Visit us…read moreonline or call your local store to find exam times or shop our selection of frames.

new technician Tyler was better than others I've dealt with prior to seeing Dr Jensen. Quick,…read moreefficient, and easy to work with. And as usual great experience with the whole team! Thank you!!

I have been coming here since we moved to Iowa City in 2020. Have not seen Dr. Jensen in last…read morecouple years as I have eye issues and go to ophthalmologists (vs optometrist) at UIHC. I have been coming here for my lenses. Last couple of pair are anything but scratch resistant despite paying the premium. They (now Elevate Eyecare) personalize the issue at the store, pushed back on my as a customer, repeatedly tried to go back on the warrantee. I had to get VSP engaged to get them to deliver. I tried to reach out to regional manager Christy, however she never returned my email. I have escalated within Elevate Eyecare but expectations are set low. I would advise NOT supporting Elevate Eyecare at any Iowa City location.

We would like to extend our genuine appreciation to your company for demonstrating what true…read morecustomer focus looks like. Every interaction reflects a level of professionalism that is increasingly rare, and it's clear that your team takes pride in doing things the right way. Your commitment doesn't end at the point of sale -- you stand behind your products with integrity, responsiveness, and a willingness to ensure that customers feel supported long after their purchase. That kind of follow‑through builds trust, and it's the reason your organization stands out. Thank you for setting such a high standard. Your dedication to quality and customer care has made a lasting impression, and it deserves to be recognized. Steve S. Cedar Rapids

Great Store. Wide Selection of hundreds of different vendors. Alway new items weekly.read more