It's an e-bike store, one of the stores of this chain. They currently have only 1 store in Hamburg.
You could book a free test ride on the website. Each appointment for test ride lasts for 30 minutes. When I went here for a test ride, a staff there explained in details to me how the bike works and related services. He was very friendly. The bike also works with VanMoof app to configure some settings like the gear change moments and bell sound.
As of June 2021, this store has 2 models: S3 (for rides 1.7 m - 2.1 m) and X3 (for riders 1.55 m -2 m). Each costs €2K. You could make an one-off payment or pay monthly for 36 months. The staff told me that you could also reduce 36 months to fewer months but that means you'll need to pay more each month. It's not possible to end your contract prior to the end date. After this period, you keep the bike.
Notably, the bike expense includes 3-year warranty but only for the electric parts. For the mechanics, you'll need to pay for it when something needs fixing. They also have accessories and add-on services such as powerbank, front basket, Peace of Mind services (theft and maintenance which includes mechanic parts).
When I asked the staff if the bike has a problem, do I have to come here or can I just go to any bike maintenance store near my place, he said: "It's like Mercedes-Benz. If you go another store, they won't take it because it's VanMoof." Interesting answer but pretty inconvenient when the bike gets broken.
Good service, good test ride but just not good price and maintenance's convenience. 4 stars. read more