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Valley Liquor

2.9 (51 reviews)
Closed 7:00 am - 2:00 AM (Next day)

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Exterior view
Mark K.

First, I need to question those people who knock this place down in ratings because it is "too expensive." You know the prices, they are clearly listed and if you do not like them, go elsewhere. But your frugality isn't a store's issue. So having said that, yes the prices here are higher than other places - so be it. I like this place because it is central to where I stay when I travel and this is more like a mini-mart than a liquor store. They have lots of beer, fine liquors and those sweet drinks I can't stand, but also have deli items from the restaurant next door, varied items for home and travelers, they have fresh dairy products and tons of snacks of all kinds, from protein bars to big bags of chips. The have t-shirts and trinkets and even post cards for the real tourist (like me!). I appreciate all this in one place, and if I have a choice of paying them a bit more or driving miles to a shopping center or supermarket, well I will stay local and appreciate not having to drive more than I already need to drive. The place itself is well laid out, spacious, well organized and very clean. The display behind the counter is impressive with all the colorful bottle s of various shapes and sizes catching the daylight from outside. And in three visits here this week, I have come across two gentlemen who are polite and patient when I want to cuss out the person in front of me fumbling with their change. Very good people skills on their, and one gentleman always says "I appreciate you" to the customers! I never hear that back home . . . So if you want cheap(er) booze (they have the quality stuff, don't forget!) go elsewhere. Otherwise, enjoy being appreciated for a change.

That's the place
David B.

I was staying at a hotel within waking distance. I was going to pick up a few food items, but they didn't accept EBT. Plus they didn't even have a simple condiment, like Parmesan cheese. And they didn't sell lottery tickers (like most all liquor stores do). I quick-scanned some prices with my eyes and everything was too much. I won't go back.

Linda D.

This little place is like a one stop shop for touristy souvenirs and other stuff like foods, drinks and snacks. If you have ever been to an ABC Store this made me feel like I had walked into an ABC Store! It is conveniently located in Hotel Circle for anyone staying in that area. And there is parking outside for a quick run in and grab some items. The service is super friendly and the prices are fair. Not a complete rip off.

Extended gypsy family, the Travelmart Hotel Circle San Diego is a comfortable stop when you're in between planets.
Sarah L.

A gypsy loves her local convenience store where she can get all updates on community gossip and current Style. The Travelmart has everything one would need, nonetheless it is my daily stop for coffee and Shop talk. The staff has always been very courteous to me. I've enjoyed a great conversation and a pleasant smile on every visit. I can understand how the staff can get a bad Yelp review because they're often very busy and sometimes human nature is human nature. However, I have nothing bad to say about the staff at Travelmart. The staff at Travelmart have always treated me like an extended family! REASONS TO VISIT: 1. A very large liquor selection 2. Parking 3. Pleasant staff 4. Clean location 5. Fancy lighting fixtures 6. San Diego memorabilia

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2 months ago

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9 months ago

By far the most expensive liquor store in sandiego. Even in some downtown or La Jolla stores, the prices aren't as bad as this place.

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6 years ago

Worker on this night was very rude and unhelpful. Prices are a joke. Drive the extra mile somewhere else.

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Ask the Community - Valley Liquor

Review Highlights - Valley Liquor

This convenience store attached to Crust (the pizza shop) is a great go-to spot for booze and snacks if you're staying in Hotel Circle.

Mentioned in 4 reviews

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Royal Food Mart - Lots of good stuff in this market...

Royal Food Mart

4.6(242 reviews)
1.4 miBanker's Hill
$

This was my first visit to this business…read more Around 11:30 AM on April 22, 2026, I stopped in while out on a break from work, hoping to support a local business and grab a quick lunch. I planned to order a their soup and half-sandwich combo. After waiting my turn, I asked what the soup of the day was. Instead of a direct response, the employee behind the counter (wearing a black shirt) pointed vaguely toward the counter and said, "It's right there." There were multiple signs and items, and it wasn't clear what he was referring to. I asked again for clarification, and he repeated himself--this time with clear irritation. I said "I don't see it". With some distain he replied "chicken noodle soup". At that point, it was obvious the interaction wasn't going anywhere productive or that this individual did not value his customers. I made a comment about the attitude and left. Here's the reality: in today's economic environment, every customer matters. I came in with the intention of spending money and potentially becoming a repeat customer. Instead, I was met with dismissive and unfriendly service for no reason. What are we doing? I wasn't rude or confrontational - I simply asked a basic question. The employee could have have simply stated what the soup of the day was. Instead, his attitude was unnecessarily hostile and reflects poorly on the business. Interactions like that don't just lose a single sale, they cost long-term customers and referrals. If ownership is paying attention, fire this guy!Staff represent your brand, and this experience fell well below any reasonable standard of hospitality. Unfortunately, I will never be returning, and I will not recommend this place based on this experience. In fact, I will provide this account of my experience with Royal Food Mart to many!

Normally I don't go for hot sandwiches, but I heard about this spot and had to try it! I absolutely…read morewas not disappointed! I ordered the BBQ beef brisket sandwich and can't wait to go back to try the whole menu. The sandwich was made to perfection. The bread was amazing, and I finished it before I knew it! It had cheese, onion, tomato, mayo, and BBQ sauce - this was so good. I'm usually not big on tomato or heavy BBQ sauce, but if it's worth it, I'll eat both... and this was absolutely worth it. The BBQ sauce has officially grown on me. The wait wasn't long at all. I didn't go inside to pick up my order, so I can't speak for customer service yet, but I can 100% vouch for the food. Got lucky with parking right out front. Can't wait to come back!

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Royal Food Mart - 1/2 Half Sandwich and Small Soup of the Day (corn chowder)

1/2 Half Sandwich and Small Soup of the Day (corn chowder)

Royal Food Mart - It's a movie. I Swear by Kevin Ray now on Spotify...

It's a movie. I Swear by Kevin Ray now on Spotify...

Royal Food Mart - 1000/10

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1000/10

Valley Liquor - souvenirs - Updated May 2026

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