Atkins is the best bicycle shop i've been to thus far. they are very friendly, helpful, quick, and…read moreall around very nice people. Would recommend

I've been having my older Gary Fisher mountain bike serviced by Atkins for over the last 7 years…read more What great service provided by truly great people!

Probably the best experience I have ever had overall. Walked in & immediately got not only answers…read moreto my questions on failed dropper post but when I asked if they could tackle it today, was given multiple options to choose from, and 20 minutes later I was rolling out happy as a lamb with a new pair of shorts to boot! Lots of great bikes in stock, son got to demo one and loved it. Super knowledgeable staff. Well worth the drop in.

Helpful staff when we blew a fat tire bike tire. The store is really cool and seems to sell all…read moresorts of bikes and gear.

TL;DR packed my wife's bike in under two hours for the cheapest quote in 10 miles…read more Longer unnecessarily detailed review: My wife has been talking about her childhood bike for almost half a decade. It was the one thing she ever had that was hers alone. It came from a local manufacturer in Florida and she cherished that bike. I have spent the last two years trying to con my wife into letting me just get her a similar bike. We live in an incredibly bike friendly city (for the US) in California and we downsized to one car a few years back. We really like to ride for transportation on weekends. For a number of reasons, primarily the bike has sat for literally 30 years in a Wisconsin shed, and it would cost more to ship then it was worth, and I would spend thousands to spend a week restoring an ancient bike. I don't know if you ever had experience with a person with autism who has a fixation but if you do then you know. She could not be reasoned with, cajoled or bribed. I called wheel and sprocket Middleton first. The guy who answered the phone (my apologies I forgot every name the moment I heard it bad habit) explained he could pack it in a box but didn't recommend shipping if I was flying back. He told me I could check it as luggage instead. He told me this would take a couple days as they are busy with the back to school crowd. I thanked him for his time and hung up. I spent the next 20 minutes calling the airline, a shipping company and two competitors. Everything he told me on the phone is true. It is miles cheaper to get it packed and put on luggage than shipping. It does fit within standard luggage dimensions. He was also 50$ cheaper than the other place which didn't suggest it be luggage and instead told me it could be shipped by them. I went with the smart choice and brought it to Wheels and Sprocket. Once there a different guy was super helpful backed everything down to the quote on price and didn't bat an eye at the shape of the bike. I mean when I saw the bolts myself I decided the restoration went from a weekend job to a week job. I told him when we were leaving next week and that we would have to drive back from Milwaukee to get the bike for the airplane. He talked to his mechanic and he said he could have it back today. When I came back to get it a young woman helped me load it in to my car and was super helpful and made it quick and easy. I mean I just got a bike broken down and boxed but it made the person I love the most literally cry when her dream came true. It's just a bike, it's just a bike shop but goddamn sometimes a bunch of people really go out of there way to help it means something. So telling it here is the best I can do. Thank you guys.

I was looking at some items and an employee ask "what are you l for?". I said a phone holder and…read morerear lights. He said "your in the right place." Then he turned and left me to puzzle it out. Not helpful...

A terrific experience for me, as Bicycle World, completely delivered in terms of expertise,…read morecustomer service, and personal interaction. Parrish and Dave were so knowledgeable, and their keen feel for their available products made the entire experience a terrific one. I appreciate their kindness and their overall way of doing business. So happy with my decision and the bikes that I bought.

I bought a Trek FX4 from Dave and Perrish in early 2022; a few months before RAGBRAI. I told them I…read morewanted a bike I wouldn't have to work on bc I'm not a gear head. I can fix a chain and put air in my tires but that's the extent of my experience. They sold me this bike and I've used it on two RABRAIs. No issues whatsoever except I had my chain slip off the crank set. I'd learned to hold down the rear derailleur, shift gears, and crank the pedal to fix that. The point is, I've put 1,800 miles on this bike on too long rides plus recreational use at home and it still rides quiet and smooth. Highly recommend seeing Dave at Bike World's new location in the Millwork's district in Dubuque.

Fantastic experience on 9/25/26! My Left shifter was broken. I called ahead and drove over an hour…read moreto get it there on a Friday at 4:30. The replacement part for my older bike would have taken 4-6 days to stock; they happened to have this uncommon part in inventory and decided to swap it out immediately . An hour and three minutes later I had a brand new shifter and it was adjusted perfectly. The next day I completed a Century Ride with a flawless shifter. THANK YOU, CALEB, YOU SAVED MY WEEKEND!

Awesome store and team. I felt staff members gave their full attention and answered all of my…read morequestions. Thank you Jake!

My wife and I rented bikes from Budget Bicycle Center this May to ride on the Capital City Trail…read moreand the Lake Monona Lake Loop. The ride was beautiful, the weather was perfect and the bikes were excellent for our purposes. Great service and advice, and an excellent interaction all around. 10/10 would recommend this bike shop for anyone wanting to rent bikes for a cruise around Madison.

They do a good job but they are quite expensive and no student discounts, which is a drag…read more I guess to me, the name implies that they are moderately priced and perhaps good for people and students who are on a tight budget. Compounded by their proximity to campus and tons of students. They know what they are doing, so they will do a good job fixing your ride, but if you are expecting middle range prices, it would be best to go elsewhere. Including fixing flats.

We were looking for some mountain bikes to rent and bike up to Devil's Lake. We looked around all…read moreday Friday and couldn't find anything close to the park. We gave this place a quick call Friday night for a Saturday rental. The owner got back to us minutes later and even offered to open early so that we could start our trip when we wanted to. Great customer service, and had plenty of options as far as what bikes to offer. He even gave us directions on how to get to the park, which ended up being incredibly helpful. Will definitely come back!

Corey & crew are an awesome bunch. He fixed my old bike for an incredibly reasonable price, and was…read moreable to pick up & deliver (I'm in town). Can't wait for their storefront renovation to be done.

Poor customer service, friend of mine took a bike there and was treated with total disrespect, put…read moreher bike into a worse situation and said it would be $500 to fix a $300. Made her cry! If you're a woman, stay away from this guy!

worker was incredibly rude and snobby and was not very helpful and made me and my friend feel like…read morewe were stupid.

After enjoying a coffee and a few tacos at neighboring Bandit Coffee & Tacos, we wandered through…read morethe connecting doors into the biker's paradise known as Motorless Motion. The store is located in the historic Madison Train Depot, which sits at the corner of Washington Ave...and you guessed it, the train tracks! Space is gorgeous and has a lot of the original and historic charm left. The main space is a large sprawling open room with floor to ceiling windows flanked by multiple rows of bicycles. There is a smaller space through a step down that features more bikes lining the walls. In addition to the actual bicycles, they offer a wide variety of accessories, tools, kits, tires, tubes, etc...and even a few other outdoor sports for those who go beyond bikes. Service was super friendly. While we were not after a bicycle that day, the staff was very welcoming, helpful and enjoyed chatting up about bicycles...as we had questions! Overall, solid spot in a beautiful location! My pal, which lives in Madison, has since purchased a bicycle from here, so our trip in was well worth it!

Kevin was fabulous. Very knowledgeable! I am a short person (5') and he helped me find the…read moreperfect e-bike. He made sure all my questions were answered before my husband and I left. I was able to test drive the bike and he made adjustments for me that helped so much. They do an extra check over of the bike too before you leave to make sure it is all in tip top shape. I'm very appreciative.

Great service - the way it used to be and the way it ought to be. Pete the owner is great... knows…read moremore about Bikes than I could ever know... we were trying to figure out if he sold me my last bike decades ago elsewhere :) He's an honest guy who wants you to be happy and comfortable with your adventure gear. Wildside is a local shop that cares about its community and customers. Check them out!

Stopped in w 2 Schwinns fresh from a 20 year hibernation in our garage and Jimmy got the tires…read moregilled in under 10 mins. He told us the oldest one needed a special tire and he could order one for us if we wanted to leave it. Wanted to give a tip but we didn't have enough change so here is my review! 5 stars! Great customer service from the moment we walked in greeted by the counter person and when we left by easy going Jimmy! Thanks we will be back!