There's something paradoxically worn, and faded about tomorrows world, something that reminds me of yesteryear, of the 70s and the 80s, and the innocence of calling a shop 'Tomorrows World'. And I bet you they looked upon those old Betamax and VCR players with an almost hesitant eye, wondering if people could handle the clarity of sound and vision, or would they go half crazy like those tester audiences for the Lumieres' first films.
I think it is the yellow on red and the slightly childish font that further makes me think of this shop in that way, because inside it's not as though it's someone's grandad manning the shop, it's just like any other smaller, independent rental place. The selection isn't bad, but it's not different or unique either.
2 films for £5 from Monday to thursdays is not a bad price I must say. read more