This store is my happy place! The staff are friendly and do a great job keeping things tidy. They're very helpful but also let you shop in peace, which I appreciate. They have a lot of popular asian skincare, hair care, and makeup + lesser known products that are fun finds and still effective! I've found that their products are oftentimes a better deal than what you'd get from online retailers like yesstyle/stylevana when you factor in shipping costs. It's also in a great location near heytea and ranch 99, making it a convenient stop to get all your necessities! The parking lot can get busy depending on when you go, but it's never taken me more than 5mins to find a spot. Things that would improve the experience is having more inventory (i've had a few experiences where the product I went in for are out of stock and they aren't always sure when it will be restocked). I also wish they carried the Kose tone up sunscreen, but at least there are plenty of other products to try! read more

This is the perfect stop if you're hunting for legit Asian skincare without risking online fakes. The shelves are packed with imported creams, lotions, sunscreens. I finally found two products I'd been searching for everywhere: Biore UV and Centella, after even Walmart let me down with counterfeits. Prices lean high, but at least you're getting the real stuff. If you want trustworthy Asian skincare in San Jose, this is the spot. read more

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It's always so much fun coming to toktok beauty after a meal in Milpitas! It is by far the highlight of McCarthy Ranch, with so many cute things to look at and always something new to browse whenever I come in. They do so many fun events and I appreciate how much they've livened up the area with their presence. After eating there used to only be boba to look forward to--now there's cute cosmetic shopping! My bf actually shops there more than I do because he loves the sunscreen selection there (Abib is his current fav). I just got a cute blush lilybyred keychain there for $6, which is a testament to how accessible yet cute the product selection at TT is. I can't wait to come back and get a lip gloss by dasique! read more

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My #1 stop for all my make up and skincare! Ever since I stumbled upon this place, I stopped going to Sephora because the skincare and makeup they offer here is so much healthier for my skin! Been shopping here for about 2 years now! :D 1000/10 would recommend! Staff is friendly and helpful too! read more

Stopped by to get my weekly HeyTea and browsed around ToK Tok and got everything I needed in less than 10 minutes. Staff were helpful and were able to check me out immediately! read more

My best friend told me about this Korean beauty store. I was curious and I went. It's a small store but packed with tons of products. You can earn rewards too if you sign up for their program (free to join). The employees in the store are super helpful. The reason why Korean products are good because the country bans 1000 harmful chemicals versus America only banning 11. Also the price point is better. I bought 6 items for $57. I am done with Sephora. Also good to support a local business and not a corporation. I'm excited to try all these products. Looking forward to coming back. They also sell online and shipping is free if you spend over $65. read more

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Super kind , friendly & welcoming!! :) I love this place!! They always have my products in stock!

The store is located in the barber lane plaza to the right side of 99 ranch. The store is small but packed with so much to look at and everything is super neatly organized. Ate at a restaurant nearby and treated myself to some skincare after! They had some popular Japanese skincare like the pair acne cream and melano cc as well as a wide variety of other Asian beauty and skincare brands!! I like that they have a lot of testers and products that I can usually only buy online so it's nice to see the colors and swatch in person. They also have a points reward system and promos going on sometimes! read more

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I love shopping here! This is my go-to spot for skin care and wellness items. They have so many products that you would normally find in Japan or Korea. I especially like coming here for makeup products and skin serums. The staff here are always nice and they keep the store clean. Underrated spot! read more

TokTok Beauty - DearCloud Body Wash - Cosmetics & Beauty Supply Near Me - Milpitas, California

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They had a 15% all sale today and Julie was super helpful today! I got lip tints , a blush and the mascara remover that works best with the heroine mascara! read more

TokTok Beauty - Cosmetics & Beauty Supply Near Me - Milpitas, California

My niece went into this store after we had dinner with my son. I decided to check out this place too. I end up buying a cleanser and a cream for my son to try. There's many selection of Asian skin care products and makeup. Cute shop. read more

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Stefanie had amazing customer service! Will definitely come again, and recommend dropping by this store for Asian skincare and makeup!

Stopped by this place after getting some lunch in this plaza and loved the layout!! I got a bunch of skin care products and the staff was super helpful!! They helped my mom find what she was looking for and helped us color match different lip tints!! It's also super affordable, I recommend checking this place out for affordable skin care!! read more

Cute skincare store in Milpitas! My friends and I decided to restock on skincare before we went off for dinner. Lots of well known brands stocked like Anua, Mixsoon, and more. The workers are super nice and can answer questions about skincare and advise on products to use. I got a new serum from here and I love the quality! Great store that also has a points system. read more

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I was so surprised when I passed by from the outside...they sell Canmake products! Really liked these products when I had gone to Japan so stepped inside to see their extensive selection of all the makeup products from overseas! They also had other brands available, very great to find this in this plaza! read more

TokTok Beauty - Cosmetics & Beauty Supply Near Me - Milpitas, California

I finally was able to drop into TokTok beauty store. I've always passed by it, and I finally made the effort to go in. I was surprised the store sold both Japanese and Korean skin care along with make up and tools. It's a good size and lots to choose from. It's bigger than the Japanese beauty store near me, Kira Kira. read more

TokTok Beauty - Cosmetics & Beauty Supply Near Me - Milpitas, California

My go to for Asian beauty products! I have been going here for a couple of years now, and the staff has always been great and helpful with finding the products that I have need. read more

Found everything I needed since I ran out of some of my favorites products from my past trip to Japan! Super convenient!! read more

TokTok Beauty - Cosmetics & Beauty Supply Near Me - Milpitas, California

I have been struggling with my skin the past year since I officially found out I have Malassezia Folliculitis. I tried out so many products from Sephora, Ulta and Dermstore, and have yet to find a skincare routine that does not trigger my frustrating and relentless Malassezia Folliculitis. So much money and product wasted! Countless hours have been spent researching Malassezia Folliculitis safe products and I found a few Korean skincare (Malassezia Folliculitis safe) products that were only available to purchase on Yesstyle, Olive Young, and other Asian beauty websites. However, the biggest downside to those websites is the long shipping. But one day, as I was googling a specific product, I found TokTok Beauty. They carried so many products that I have been eyeing! Then I noticed on their website that they were located in Milpitas! My jaw dropped. No way it is only 3 miles away from me! I purchased a few products on their website and was able to choose pick up instead of shipping which was so amazing! I cannot believe I no longer have to wait 2-3 weeks for my Korean skincare. The store is filled with all the well known Asian (Korean, Japanese and Chinese) brands - it was literal HEAVEN for me. They had skincare, makeup, haircare, and so much more! I originally came in to pick up my order but I ended up spending about a half an hour browsing their inventory. I also asked for recommendations on good Lip masks since I have severely dry lips and the kind associate helped me find a great Canmake one. She was so sweet and helpful! I was also shocked how many customers were there around 3pm on a weekday. Love that for them! I feel so blessed and lucky to live so close. My skin is finally recovering now that I am using all the right products. Thank you TokTok beauty! read more

So happy that I am able to find all my Korean products here! All the staff here are super friendly as well.

My friends and I went here today after ordering boba at hey tea a new boba joint in the plaza. Finding parking was relatively hard but we managed to in the end. We drove the suv so keep in mind parking in this plaza is mostly compact. I enter the store seeing lots of Japanese and Korean items and really enjoyed their selection. I ended up getting the lip plump that's popular right now in Korea and it was quite the same price on Amazon as well. I thought they would mark it up more but nope same price which I appreciated and some got some Korean face mask. I will most likely be coming back here again when I need to restock my beauty items. It's a quick and easy place when I need something. read more

I always come in here with my sis great service and cute items! Love the skincare and perfumes!

The perfect place to buy Asian beauty/hair products!! TokTok Beauty mostly carries Japanese makeup, skincare, and haircare products, but I've also been able to find popular Korean skincare and makeup!! They have a pretty good selection and it's nice to be able to get things in store compared to online from overseas sellers. They also have testers for some of the items. Sales Associates are normally very friendly and knowledgeable. Pricing: $$ I do think their pricing is a little higher than some other places I've been to depending on the item, but for me it's worth it to pay a couple extra dollars for the convenience. Parking: So much parking. The lot is always empty haha read more

TokTok Beauty - Some products I bought :-) - Cosmetics & Beauty Supply Near Me - Milpitas, California

One of my favorite places to get Korean and Japanese skincare and makeup! You can always grab anything you're looking for, especially if you're looking for something trendy or just your usual staple items. It's honestly a one stop shop for everything skin, makeup, hair and body; you could definitely spend all day here if you could! Also, the staff are always so friendly and eager to help when needed. Definitely a place I always stop by when I'm in the area! And if you can't stop by in person, check out their website because they do store pick up and ship too! read more

I'm pretty new to the world of K beauty (and somewhat new to J beauty, but have been using some DHC products the past year). After Aesop decided to be absolutely ridiculous and raised their pricing for my day moisturizer from $48 to $61, I started my K beauty journey. Before visiting TokTok Beauty in person, I did as much research ahead of time as I could to determine what moisturizers, eye creams, sunscreens were the best ones. Problem is, there are a LOT of products and brands out there, with varying reviews for every product. Anyway, they have a bunch of Korean beauty products at the store, and I was testing every cream on my hands and arms till I ran out of room. (They didn't have as many Japanese products, I don't think.) They also have testers for almost every single product, so I was able to determine which products had fragrance added (I hate fragrance in my beauty products) and which didn't. The testers also gave me an idea of how the products would feel on my skin, which is awesome. Also, thank you to the store employee who helped answer a ton of questions I had about what worked best, what was most popular, and also kept some items I selected behind the counter for me so I could come back a couple hours later to buy them. I wound up picking up $200 worth of stuff. Oh boy, my poor wallet. But on the bright side, they'll last me a good while! And compared to pricing for other skincare lines, $200 really isn't bad for: - 3 Beauty of Joseon retinal and ginseng eye creams - Cosrx 92 moisturizing cream - Vitamin C dark spot serum - HaruHaru Airlyft Sunscreen - Beauty of Joseon sunscreen stick (the green mugwort one) - 1 gel pencil eyeliner - 1 liquid eyeliner - 1 lip stain I know there's a markup compared to ordering online from other sites, but honestly...I prefer supporting a locally owned shop where I can easily test out products beforehand. Not only that, but the prices are still overall cheaper than Western counterparts that claim to do the same thing (e.g., Cerave eye repair cream is about $20 at Target for half the amount of the BOJ eye cream for pretty much the same price). I'll definitely be back every few months to restock! read more

I had such a great experience at TokTok beauty store! The selection is amazing--so many high-quality skincare and makeup brands all in one place. Everything is well organized, and it's easy to find both popular favorites and new products to try. The staff was friendly, knowledgeable, and genuinely helpful without being pushy. I also loved how clean and welcoming the store felt. If you're into Korean beauty or just starting out, this is definitely the place to go. I'll be coming back for sure! read more

Been going here for about a year now. I Can find all the Korean and japanese skin care I need and great customer service!

Such good variety, they had girlcult so I went ahead and picked up a nice black lippie :) read more

TokTok Beauty - Cosmetics & Beauty Supply Near Me - Milpitas, California

Came here once before and just made a visit today. I love the variety in items this shop provides. They also have medicube!!! My favorite brand ever recently that's done wonders for my skin. Nice shop with good variety. read more

The store manager Lindsay reached out and resolved the issue for me. The refund was processed immediately even though I was told it would take 5-7 days for the money to be returned to my bank. Thank you! read more

Such a cute store with all the essentials! Very helpful and kind staff! Would definitely recommend!

After doing extensive research on Korean beauty products suitable for my skin type, I decided to visit TokYok Beauty in Milpitas, and I couldn't be happier with my experience. The store had a fantastic variety of popular products that were flying off the shelves, and it was impressively packed and fully stocked. I found 12 products during my first visit that are perfect for a beginner skincare regimen. The girls who worked there were incredibly knowledgeable and helped me finalize my choices to amplify my routine. I picked up Anua cleansing oils, niacinamide, and toner pads, a Centella deep pore cleanser, Isatree BHA, COSRX snail mucin, Yeoju Korea rice toner and rice cream, Biodance Collagen deep masks, Retinal Intense and AHA*BHA*PHA Miracle toner by Some By Mi. The quality and effectiveness of these products have already made a noticeable difference in my skin. TokYok Beauty is an absolutely amazing find if you're looking for top-shelf Korean skincare. Highly recommend this place for anyone serious about their skincare journey! read more

TokTok Beauty - Cosmetics & Beauty Supply Near Me - Milpitas, California

Toktok has a plethora of products from Japanese and Korean (also some chinese), they had all the trendy makeup I wanted to look at including Judydoll which I can never find anywhere in America and the staff were extremely knowledgeable about the products, a staff member named Julie was able to find me a wonderful Japanese moisturizer for my skin, and it has been helping so much during this dry weather I have shopped here since 2019 so this review is a long time coming, that being said the membership Toktok is easily one of the best things about the store, I have racked up plenty of points and used those discounts throughout the years from in person and online purchases me and my mom both love the store so much, they're always playing good music and asking how we are doing, there's also just so much to browse and look at, every time i visit there's something new! read more

TokTok Beauty - Makeup stand, with contour palettes, setting sprays, and aegyosal pens - Cosmetics & Beauty Supply Near Me - Milpitas, California

Always helpful and friendly! Go to place for skincare and hair care. If you ever need anything there's always someone very knowledgeable to help. read more

Literally my most favorite beauty store. It blows KiraKira and Sephora out of the water in every way possible. I love that they have a huge selection of products and the customer service is A+!! read more

This is my go-to spot for Korean skincare! The staff are always super helpful and knowledgeable, and they make shopping such a great experience. I love the decor inside--it's cute, clean, and very welcoming. They carry all the Korean skincare products you see trending online, and the prices are very reasonable too. Highly recommend if you're into K-beauty! read more

Just discovered this and I'm obsessed going to come here for all my beauty needs!!! They have everything

Great for all your skin care finds staff is very friendly! Love it here will be returning

Friendly workers | Online Store | Great selection I visited this shop a few times while visiting the South Bay recently. I found this shop on Yelp and knew I had to check it out for myself. Good thing! They carry a lot of great skincare products. I remembered seeing a whole line of Beauty of Joseon and various adorable BT21 Le Creme products. There are some cute Hello Kitty items that I know my little one likes. There are a bunch of lotions, hair care products, and fragrances too. I grabbed Furupuru hand and nail creme and Sholayered body spray in rose & muguet. These items are so unique, from Japan, so I knew that I had to go back and grab another before I left the Bay. It's so hard to find these products once you find something good! But, the lady at the cashier told me I could check out their online store. Sure enough, I placed another order and it arrived quickly. I will be stopping by here again when I visit the Bay. read more

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Went on a weekday the two staff members were extremely helpful in differentiating Korean sunscreen from American regulated ones. Comfortable environment and great selection, will definitely keep supporting! read more