Cute little beauty shop with Japanese & Korean products~ I come here often for a few of my favorite skincare items. They often have promotions & a membership you can join for discounts! The girlies working here are always sweet & willing to help with any questions you might have, or even provide recommendations. read more

I just love, love, love TokTok Beauty. They let you try everything so you can see what works for you. I am allergic to everything so being able to test it out on my skin before purchasing is one of the reasons I buy all my skincare and makeup here. The girls that work here are also very helpful , knowledgeable and kind. I even asked one of the girls if they had an extra rubber band so I could tie up my hair and she actually gave me a hair tie instead. Thank you so much! I sometimes call in to see if they sell a specific item. When they do not have it, the next time I drop by, I see the items I asked about. I highly recommend all who love Korean, Japanese, Chinese beauty to check out TokTok Beauty! read more

Competitive pricing Lots of different items you can't find anywhere else Cashiers are always nice read more

I love this place! It's my go to for anything from skin care to makeup and hair care. It's out of the way for me but I always come back since the deals are so good :) read more

TokTok Beauty - my go to items - Cosmetics & Beauty Supply Near Me - Milpitas, California

Pretty good selection of stuff from different countries. Some stuff can be on the pricier end, but I bought my canmake liquid eyeliner here for cheaper than amazon. The staff helped me sign up for a membership here to earn points. I also came here in an emergency to get pimple patches and they had a nice selection and range with some that were quite affordable. read more

Updating my review to say toktok is my absolute favorite place to shop. They keep their inventory fresh and consistently updated and it makes every trip exciting--I feel like even after buying something I always have something in mind to get next time, and I consider myself a minimalist :) their IG posts are gold and their social media managers deserve a raise. My friends say their fav thing about it is the price point--very accessible. Of course there are top shelf items like the Hera lip gloss and cushion that I am eyeing as well, but for the most part their price points are incredibly reasonable. With such a great selection, stellar location, and super friendly staff, I find no reason to shop anywhere else for my cosmetics and toiletries. read more

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Good selection, the employees were pretty nice, they let me browse a long time and asked if i needed help, overall positive experience!

While driving through Milpitas, my friend asked if we could stop and pay a visit here because she gets her Korean face care products from here. This shop has a lot of items that people tend to order online or whenever they visit South Korea and buy their beauty supplies from Olive Young. Local Korean beauty spot in the Bay Area. Located in a large Asian shopping plaza, plenty of parking. Went here on a Sunday and it was busy. They had a lot of items but looks like they run out of the popular vita c and round labs and the main sunscreen items. read more

TokTok Beauty - Inside - Cosmetics & Beauty Supply Near Me - Milpitas, California

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This is the perfect stop if you're hunting for legit Asian skincare without risking online fakes. The shelves are packed with imported creams, lotions, sunscreens. I finally found two products I'd been searching for everywhere: Biore UV and Centella, after even Walmart let me down with counterfeits. Prices lean high, but at least you're getting the real stuff. If you want trustworthy Asian skincare in San Jose, this is the spot. read more

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This place is always stocked with new and trending beauty stuff from Korea and Japan! Love coming here and finding good deals! read more

TokTok Beauty - Cosmetics & Beauty Supply Near Me - Milpitas, California

Very disappointing customer service. You walk into the store and no one greets you, acknowledges you, or asks if you need help. The sales associates can clearly see you, but instead of assisting customers, they just keep talking among themselves and seem completely uninterested in helping anyone. I actually went into the store fully intending to buy a very popular dry shampoo they carry, but after seeing the level of customer service, I completely lost the desire to purchase anything. I honestly felt like a ghost in the store. The whole experience felt very unwelcoming, and it really makes you not want to spend your money there. Even a simple greeting or asking if a customer needs help would make a huge difference. read more

Every time I'm at the McArthur Ranch plaza, I make sure to stop here to check their products. I've recently gravitated to taking some lipsticks home with me. Staff is friendly and helpful. read more

My goto place to pickup asian beauty supplies! Very good selection with friendly staffs! Highly recommend! read more

TokTok Beauty - Cosmetics & Beauty Supply Near Me - Milpitas, California

They have all the products I need! They are helpful when I walk in if I need the help and support.

This store is my happy place! The staff are friendly and do a great job keeping things tidy. They're very helpful but also let you shop in peace, which I appreciate. They have a lot of popular asian skincare, hair care, and makeup + lesser known products that are fun finds and still effective! I've found that their products are oftentimes a better deal than what you'd get from online retailers like yesstyle/stylevana when you factor in shipping costs. It's also in a great location near heytea and ranch 99, making it a convenient stop to get all your necessities! The parking lot can get busy depending on when you go, but it's never taken me more than 5mins to find a spot. Things that would improve the experience is having more inventory (i've had a few experiences where the product I went in for are out of stock and they aren't always sure when it will be restocked). I also wish they carried the Kose tone up sunscreen, but at least there are plenty of other products to try! read more

Phenomenal customer service, clean shop, great atmosphere. Ashley & Chrystelle (I hope I spelled it right) were helpful and friendly. Highly recommend. 1000/10. read more

This is my go to skincare shop! Their products are written out indicating what product does what for the skin! I have come back here numerous times, highly recommend! read more

Love this store, many great products with reasonable price! Many cute stuff and products read more

TokTok Beauty - Cosmetics & Beauty Supply Near Me - Milpitas, California

My best friend told me about this Korean beauty store. I was curious and I went. It's a small store but packed with tons of products. You can earn rewards too if you sign up for their program (free to join). The employees in the store are super helpful. The reason why Korean products are good because the country bans 1000 harmful chemicals versus America only banning 11. Also the price point is better. I bought 6 items for $57. I am done with Sephora. Also good to support a local business and not a corporation. I'm excited to try all these products. Looking forward to coming back. They also sell online and shipping is free if you spend over $65. read more

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Best Asian beauty store for all your needs. PERIOD! I go here after Hey Tea so its been dangerous lol read more

TokTok Beauty - Cosmetics & Beauty Supply Near Me - Milpitas, California

Large selection of Asian skincare, lots of testers, helpful staff. I love that I can try things that are otherwise inaccessible. You can also buy 1 mask read more

I love shopping here! This is my go-to spot for skin care and wellness items. They have so many products that you would normally find in Japan or Korea. I especially like coming here for makeup products and skin serums. The staff here are always nice and they keep the store clean. Underrated spot! read more

TokTok Beauty - DearCloud Body Wash - Cosmetics & Beauty Supply Near Me - Milpitas, California

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My niece went into this store after we had dinner with my son. I decided to check out this place too. I end up buying a cleanser and a cream for my son to try. There's many selection of Asian skin care products and makeup. Cute shop. read more

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The store is located in the barber lane plaza to the right side of 99 ranch. The store is small but packed with so much to look at and everything is super neatly organized. Ate at a restaurant nearby and treated myself to some skincare after! They had some popular Japanese skincare like the pair acne cream and melano cc as well as a wide variety of other Asian beauty and skincare brands!! I like that they have a lot of testers and products that I can usually only buy online so it's nice to see the colors and swatch in person. They also have a points reward system and promos going on sometimes! read more

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They had a 15% all sale today and Julie was super helpful today! I got lip tints , a blush and the mascara remover that works best with the heroine mascara! read more

TokTok Beauty - Cosmetics & Beauty Supply Near Me - Milpitas, California

Everytime I visit TokTok, staff is always very helpful whenever I have questions! The store is clean, organized and is often keeping up with stock of things I'm looking for. My go-to for my skincare needs! read more

Came in so clutch because i needed a hair mask soooo bad!! Super clean and had so much selection! read more

TokTok Beauty - Cosmetics & Beauty Supply Near Me - Milpitas, California

Such a great experience shopping here! I've been coming here for about a year now and everyone is super helpful and kind. They have also have a great selection of products and the reward system is also great! Will continue to be a loyal customer here and get all my beauty needs here :)) read more

My go to for all my skincare essentials! They have all the Korean brands you can think of. Customer service is always great, Kaysie always helps me out read more

Amazing service! Ashely and Chrystelle are so patient, knowledgeable, and helpful!! I will be coming back for sure :)

I LOVE this beauty store they always have what I need and is well managed and the staff is so kind and helpful read more

TokTok Beauty - Cosmetics & Beauty Supply Near Me - Milpitas, California

Such a cute Japanese store with so many beauty products and essentials! Will come back!

I was so surprised when I passed by from the outside...they sell Canmake products! Really liked these products when I had gone to Japan so stepped inside to see their extensive selection of all the makeup products from overseas! They also had other brands available, very great to find this in this plaza! read more

TokTok Beauty - Cosmetics & Beauty Supply Near Me - Milpitas, California

The girls are always helpful and kind. I don't ever feel like I'm being upsold! They're super helpful if you call as well!

Cute skincare store in Milpitas! My friends and I decided to restock on skincare before we went off for dinner. Lots of well known brands stocked like Anua, Mixsoon, and more. The workers are super nice and can answer questions about skincare and advise on products to use. I got a new serum from here and I love the quality! Great store that also has a points system. read more

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They have all the viral asian beauty products and so many testers. Prices are also very reasonable.

It's so great to see more Asian beauty stores open in the Bay. Toktok Beauty is located in a buzzing plaza. They have a huge selection of Korean and Japanese products with a small selection of Chinese. I found myself grabbing a few essentials. I went on a somewhat busy day, got greeted by a worker but no one checked on me. I notice the workers huddled up at the register most of the time. Wished they paid more attention to their customers. Overall, will be back read more

I finally was able to drop into TokTok beauty store. I've always passed by it, and I finally made the effort to go in. I was surprised the store sold both Japanese and Korean skin care along with make up and tools. It's a good size and lots to choose from. It's bigger than the Japanese beauty store near me, Kira Kira. read more

TokTok Beauty - Cosmetics & Beauty Supply Near Me - Milpitas, California

10/10 where i get my asian beauty products-- whether it's for myself for a gift for a friend ‍‍ read more

TokTok Beauty - Cosmetics & Beauty Supply Near Me - Milpitas, California

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TokTok Beauty has been my go to for all asian beauty for years! They have great selection of skincare and makeup and always have what's trending! The staff are always helpful and kind, especially if you are new to asian beauty! read more