This exquisite shop makes my heart flutter. It doesn't sell just clothes and objects; it sells a whole lifestyle, and as you walk into the bright white wonderland, you become thoroughly convinced that this is the only sort of life that makes sense. White linens, slouchy pyjama-esque cotton clothes, white sheets, plush white slippers, white cushion covers, gorgeous white scented candles, subtle bath fragrances and soaps, white kitchen wares. It really is a heaven for people who like their clothes and home to feel fresh, light, and delicate.
This lifestyle comes with a pricetag, of course, and given the quality of the fabrics and the design behind it all, it's definitely a shop for those with a bit of money to spend. It sits in a cluster of expensive shops in Cabot Circus and secures its custom from more affluent shoppers.
I could quite happily furnish my entire home and fill my wardrobe with White Company things. It's all just absurdly gorgeous, classy and tempting. read more