The very first time I visited this store was when I needed to make copies of some keys. I remember…read morehow well I was treated. Since it was my very first time shopping there I was invited to become a member, downloaded their app, and did so and the keys ended costing me almost nothing for using a coupon one of their helpful employee gave me. But what I remember the most is how well I was treated. Since then I enjoy visiting their stores for most of my hardware needs. After being awarded the NC Triad Yelp Squad Yelper of the Year 2024 Award at the Yelpies Award Ceremony last year, an event that honored the highest-performing Yelp Elites, celebrating their contributions and accomplishments throughout the year, I decided that this year, as an All-Star Yelp Elite, I not only wanted to be the first to discover new restaurants and businesses, and bring them to the attention of the public, but also to uncover those found in hidden paths that for one reason or another have not reached the public in its totality. And this ACE Hardware Store on 2303 Williamson Rd NE, in Roanoke, Virginia, is a perfect example. ACE ultimate goal is "to be the most helpful hardware store for customers, offering quality products and convenient shopping experiences with expert advice." Through personal experience I have found out that their employees go the extra mile for its customers. And they have such a variety of products, that throughout the Seasons I like visiting the store because you never know what you'll find there. Anything from pumpkins to local honey during this time of the year. As a matter of fact, the other day I had to make a gift of local honey, and here is precisely where I found it. As soon as I walked in a friendly young lady greeted me, welcomed me to their store, and made herself available to help me find anything I needed or was looking for. I could see why their slogan "ACE is the place with the helpful hardware folks," was very true indeed. As I walked through the store I was amazed at all the different products they had in such a limited amount of space compared to places like Home Depot and Lowe's. And their prices if you add the excellent service you get are not bad at all. The service they provide is extraordinary. I read in one of their ads that if you purchase one of their large barbeque grills they will go out to your house and put it together. I invite you to view my photographs accompanying this review to get a better sense of the place and give them a visit. It is by supporting local stores like these that we can show our appreciation for their service and the great contribution they make to our community.

The best service and selection. The only issue is there are two parts to the store and half is…read moreupstairs. Rough for a disabled person. Go to the back for that entrance and not the front worn the iron pan out front. They are super friendly and can explain anything to anyone. Fair prices and personalized service. These people know what they're talking about and not just bodies in a store.

There are many ACE Hardware stores around but this one in particular has something that makes it…read morevery special, especially during the Holiday Season. As an wholehearted yelper, I'm very interested in finding unique, one-of-a-kind stores, and bring them to the attention of the public, so they can be aware of their unique products and services and take advantage of them. This Northwest Ace Hardware store located at 3647 Brambleton Ave in the Southwest area of Roanoke, Virginia is special in that it features Hallmark merchandise and operates as an integrated Hallmark Gold Crown department, structured as a "store within a store." Hallmark and Northwest Ace Hardware store partnered to open a Gold Crown Hallmark store within the hardware store. This partnership was created to bring full-service gift, cards, and seasonal sections into this highly frequented neighborhood store. This department stocks a wide selection of Hallmark Gold Crown products, including "greeting cards, Keepsake Ornaments, home decor, stationery, picture frames, candles, and seasonal gifts." This partnership allows neighborhood hardware stores, such as this one, to serve as a "one-stop local destination for both home improvement supplies and gift shopping." I visited the place for the first time today, after having driven by it many times and seeing the Hallmark sign on its storefront. Besides all the traditional items we expect to find at an Ace Hardware store, at reasonable prices and some bargains, I got to see the Hallmark section, even though parts of it was covered up with red cloth in preparation for the Hallmark Keepsake Ornament Debut for the 2026 holiday season that officially kicks off there on October 10, 2026, and runs through October 18, 2026. More than 150 new, limited-edition Keepsake ornaments for the upcoming holiday season will be introduced at this time. A very friendly and helpful staff member of this store provided me with this information. From my experience here today, I can see why this location has earned the Pinnacle Elite Retailer Award. "Ace Hardware's highest recognition for delivering an exceptional customer experience, outstanding service and operational excellence." I highly recommend you visit this store for all your home improvement supplies and holiday gift shopping.

They have no value for customers…read more Bought 30 gallons of propane. Got home and found they did not close the bleed valve completely and lose 50% of my fuel. Called them and the head manager said "well we don't know that you didn't do it" terrible customer service. I try and avoid doing any business with them.

I have been doing business with Brambleton/Northwest for over 30 years as a home owner and…read morecontractor. Not anymore. I am very disappointed in the pricing and service. I waited 2 days for the only person that has the ability to re-key a dead bolt lock to show up at the store. After calling, confirming and driving to the store I was told that he has no idea if and when he can get to it. No apology or anything. Went to Home Depot and found the item at half the price and people happy to help. Aside from being convenient Brambleton Northwest Hardware is a rip off. Save money go to Home Depot.

Northwest Ace Hardware has been a reliable smaller hardware store for sometime in the Roanoke…read moreValley. It's a great place to shop if you need things in a hurry for your home improvement projects. Their prices might not always be the cheapest, but they are reasonable and there are usually coupons to mitigate the convenience-based cost. The store is typically well stocked and often has some of the more obscure items costumers need. I recently needed a wood burning kit to make an engraving on an oak box I was crafting and Ace had it in stock. The kit was not easy to find on the shelf, but a super-helpful associate looked it up in the system and found it for me. To sweeten my purchase, I was able to use a $5 off coupon on it. Northwest Ace Hardware is a great option if you are looking to avoid one of the big-box hardware stores.

There's no one to ask. Had to use my phone to search aisles to find most everything and that wasn't…read morevery nice. The return department had one person and a huge line. They opened a second line and people on that side got served first, not the people who were on the opposite side where the first register was open. I did find what I needed for the most part and ordered the rest online. It's more organized than the others and the staff I did encounter were nice although unavailable.

Looking at all the reviews from 2017 - 2021, the service is listed as being next to non-existent…read more My last few visits in 2025 have been positive, and I have found that the staff are willing to take the time to locate the product or provide guidance. I can only assume there has been a change of management. Is it perfect? No, but indeed better than described in many of these posts.