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The Freez

4.3 (52 reviews)
Open • 11:00 am - 9:00 pm

The Freez Photos

Business Info

THE FREEZ ATMOSPHERE

What's the vibe?
Moderate noise
Good for kids
Good for groups
Outdoor seating

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Recommended Reviews - The Freez

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Reviews With Photos

Soft Serve with Rainbow Sprinkles
John G.

These ladies are so kind and serve the best soft serve in the area!! Today my 3 year old daughter decided she wanted sprinkles after our order had been prepared and the young lady serving us was more than happy to oblige. I offered to pay but she refused. It's the little things in life Asheville!! I'll be sure to leave her a juicy tip our next time through!

Mini banana split cup
Angela C.

Drive thru line moved really fast. The young lady at the window was super nice and friendly. I got the mini banana split cup and it was amazing. Highly recommend!!!

Dave O.

I think even the smallest of towns have had something similar to this Tastee Freeze over the years, it's building may have been abandoned or repurposed by now as the mom and pop operations entered it second or third generation or the branded ice cream stores have opened with their new fandango twist on something as old as ice cream, ice creams probably began around 500 BC in the Achaemenid Empire (Persia) I'm sure it was a much different take on the product we ate as a kid and even more different than today's novelties with the advancement in refrigeration that allows creativity that is only limited by one's imagination. This little shop looked closed from the street as I drove by, but at the last minute I did see a car appear down the side of the building where apparently the drive-up window is, so I flipped a U-ey like any good Floridian would do and whipped the Fiat into a space right out front. Like most of the old fashioned ice cream shops the entire front window was plastered with placards of the treats offered here and there were piles of bananas ripening in the glass below the advertisements. I tend to stick to the basics when it comes to ice cream so a cup of the vanilla soft serve suited me fine. Like most shops of this nature the young employees didn't seem to be overly motivated but they were polite and got the product to me and I left a generous tip to their astonishment. This place didn't bring a tear to my eye and it didn't have me reminiscing about years gone by but it sure did bring some relief from the Carolina sun...

You can order ahead of time and then Drive thru to pick up!
Phillip G.

This is now called The Freeze. This is a local hangout. A staple. An icon in Asheville. You got to get a cone at The Freeze!

My review

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3 years ago

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1 year ago

It's great for soft serve ice cream! Large variety of toppings. Fast service. There's no seating there.

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8 months ago

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3 years ago

Can't go wrong with delicious ice cream! Pecan delight was great and the staff was nice and quick. Can't wait to go again next season!

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4 years ago

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3 years ago

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6 years ago

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4 years ago

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3 years ago

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7 years ago

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3 years ago

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2 years ago

Contrary to other reviews, this place is not closed! Ice cream was good. Service was friendly and quick.

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8 years ago

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2 years ago

Wow! The ice cream treats are delicious! Worth the stop for sure! My favorite is a pineapple and banana combination.

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6 years ago

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4 years ago

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7 years ago

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5 years ago

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4 years ago

Great food love the ice cream and milk shakes . Great service too. Items served fast too .

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5 years ago

Ugh. The ice cream is delicious. But buckle up cause you're gonna wait at least half an hour no matter when you go.

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3 years ago

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5 years ago

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4 years ago

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4 years ago

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4 years ago

love this spot - was like the only place open and it was such an awesome classic soft serve spot

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9 years ago

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4 years ago

Great desserts and selection. Easy to access. Great prices as well. Definitely recommend.

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12 years ago

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9 years ago

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16 years ago

good fast service and good ice cream too boot. Will go back next time im in town.

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9 years ago

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15 years ago

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12 years ago

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12 years ago

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5 years ago

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8 years ago

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5 years ago

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14 years ago

Yep, just like the one in the John Cougar song. Don't expect home made ice cream here. Soft serve with lots of gooey toppings.

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16 years ago

It's frozen custard at it's down-and-out drive-in ice cream stand at its best on a hot and muggy evening.

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Ultimate Ice Cream Company

Ultimate Ice Cream Company

4.2(94 reviews)
5.8 mi
•$

I absolutely love this place! The ice cream choices are often unique and full of delicious flavor!…read moreWow is it creamy and worth the calories! My favorite flavor they have ever had was goat cheese cherry. The cones were fresh. We have gone to Ultimate ice cream each time we come to Asheville. I would certainly keep coming back. It is a little pricey but worth every penny. The service has also been friendly and helpful.

YUMMMMMMM. So good…read more My friend is an ice cream cookie monster and has it several times a day when we travel bc that's her favorite thing when she travels is to try all the ice cream in town. I'm happy to oblige, lol. So, after an hour in the Asheville Salt Cave, we walked over here to try this ice cream. Two staff inside working, it was incredibly hot inside, were happy to answer questions and greeted us warmly. They had a nice selection of flavors on the wall and a few specialty flavors. My friends went with a salted caramel vanilla and a peanut chocolate flavor. Both were OK but mine was the star of the show for me. I chose the Vanilla Oreo Cream which was this delicious creamy vanilla mixture with huge chunks of Oreo cookies. It was smooth, it was sweet, it was delicious. As a cookies and cream fan, this was top notch. They sell lactaid pills here if you need them, to assist with stomach discomfort from dairy. Smooth and creamy ice creams here with a range of delicious flavors. If we'd had time, we would've stopped in every single day!

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Ultimate Ice Cream Company - Belgium chocolate

Belgium chocolate

Ultimate Ice Cream Company - Modest Exterior

Modest Exterior

Ultimate Ice Cream Company - Vanilla Oreo Cream

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Vanilla Oreo Cream

The Freez - icecream - Updated November 2026

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