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Sedona, AZ

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The Dragon's Den

4.4 (15 reviews)
Closed • 8:30 am - 5:00 pm

THE DRAGON'S DEN · YELP ASSISTANT

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Caryn B.

A high end shopping experience in west Sedona with down to earth, community minded staff. There's no shortage of beautiful items; crystals, jewelry, clothing, books & more. I was only sad not to be able to purchase at this time, but browsing was a fun & interesting experience!

Amethyst (Angel) Wings Assuredly, the picture doesn't do it justice!
Lynnann W.

If you are a Rock Hound or "feel" crystals - this is your haven. That pretty much sums it up. Bright, immaculate, very well laid out floor plan (those Amethyst Wings?!?!!! - when I win the lottery!!) and such a breadth of product. This is Sedona ... crystals/rocks/psychics galore. You'll not be disappointed with this store front.

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3 months ago

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11 months ago

Helpful 8
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7 months ago

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3 months ago

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1 month ago

Beautiful store with unique items. All of the wonderful vibes of Sedona in one store!

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8 months ago

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3 months ago

Novato was great and everything was so beautifu! A ten out of ten experience the shop had amazing energy

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7 months ago

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4 years ago

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8 months ago

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10 months ago

Fun, well organized tour. Store is well stocked with gift worthy merch. Amanda and Ray were amazingly helpful!!

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2 years ago

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4 years ago

Helpful 1
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2 years ago

Cute store with a variety of items from clothing, crystals, incense and friendly staff each time I've visited. ​​Location is easy to get to.

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3 years ago

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We are big believers that things happen for a reason and we were meant to stumble across this store…read moreand meet Chuck. Made us feel welcome and guided us on how to pick out a stone that truly calls to us. We even had our stones cleared and if you truly believe you feel the energy. Thank you Chuck!

This crystal shop is a hidden gem--literally. The moment you walk in, you're surrounded by…read morebeautifully displayed crystals in every form imaginable. From raw, natural pieces to polished towers, spheres, and pre-drilled stones ready for jewelry, the variety is impressive and thoughtfully organized in glass cases throughout the space. What really stood out to me was the range--not just in styles, but in size and uniqueness. There are statement pieces, collector-worthy chunks, and smaller, more affordable items if you just want something meaningful to take home. Everything is neatly displayed, making it easy to browse without feeling overwhelmed. They also carry sound bowls and singing bowls, which add to the calm, almost meditative energy of the shop. Along the walls, there's vibrant artwork and handcrafted pieces that bring in a creative, spiritual vibe without feeling overdone. The whole space feels peaceful, intentional, and full of beautiful energy. Whether you're seriously into crystals or just browsing, it's the kind of place you can take your time in and discover something special.

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Heartlight is a delightful hidden gem in Sedona. I'm so glad I stumbled upon this place while…read moreexploring uptown. It's a very small space, but with great energy provided by its employees and crystals. They offer a variety of services. I tried the Copper Pyramid healing because the description sounded fitting for me at the time. It was a great experience. My mind has been on a positive shift since and I truly believe it's because I did this. I'm excited to go back and try some of their other services out in the future.

I am amazed at all the positive reviews. Stopped by for a reading at 3:45. I was going to be a walk…read morein with my husband, toddler, and baby. Based on the reviews I thought this was going to be a "positive place" our kid was not misbehaving and our baby was quiet in her baby seat. We were looking forward to a reading together. We stood outside, upstairs in the patio section and read two signs. One was in front of the door that read "quiet please" which made us believe there was a session in place and another one in the patio saying that it was a quiet space and that no cellphones or loud noises were around. We thought we could wait but I told my husband to go downstairs with our toddler to wait since waiting could make our toddler impatient. So I waited 10 minutes to see if anyone would come out to greet us or tell us the session ended. Told my husband we could wait another 10 minutes to see if anyone would come out. I thought the door was locked since it alluded to someone inside getting a reading. So my husband finally asked me if the door was opened. I never bothered to look so I checked. Door was opened and I walked in. There was a lady on her phone and keep in mind, it's super quiet there. First, she didn't bother to look up or greet me. Second, you could look from inside looking out and she clearly saw us waiting and never came outside to ask us if we needed anything. Because as it turns out, I asked "excuse me, is there a session in place?" She said yes. So I said "do you know when the reading ends?" Since we didn't want to keep waiting. She said "what are you looking for?" I said a psychic reading. She then looks me up and down, and says, "oh sorry I'm not doing any readings today" and then quickly looks at my purse. There was a fake smile at the end. The whole time, I felt an odd feeling. Because she was not friendly. Not welcoming. Didn't bother to check on us. Saw us waiting and didn't even bother to look up when I walked in. So, I can only think 1 of 2 or all of these 2 can be true. 1. she didn't want to do a family reading. 2. She doesn't like Hispanic people. Or she just assumed I had no money. Don't bother coming here.

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The Dragon's Den - tours - Updated November 2026

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