Found this awesome establishment following reviews from fellow Yelpers. I wanted to sell some old…read morejewelry I don't use & turn it into extra cash for the holidays. From the moment you walk in the store you are greeted & the service is top notch. I am very satisfied with the great & honest quote I received for my jewelry. I highly recommend this place to anyone looking to sell their jewelry or valued antiques. You will not find better service anywhere else. They also have great stuff that will definitely catch your eye. Whether you are looking to sell or shop you need to go there.

This place is very professional and very nice to work with. I highly recommend them. Robert is a…read morevery kind person and went out of his way to make me happy.

Went yesterday to sell "old" stuff that I no longer wear. They were very helpful and I walked out…read moreof there thrilled about my transaction! Will always be back to them exclusively!

Gerald Greenberg and Associate was entrusted with my family estate's precious coins. Some of the…read morecoins were distributed but Mr. Greenberg neglected to send us the 5 dollar gold coin and property belonging to the estate. We have yet to collect!!!! A quote from Gerald Greenberg's email: " I've credited each of the (5 ) beneficiaries with $150.00 payments to account for the $5.00 gold coin that was listed on the appraisal and accidentally not distributed. Please send me an address where I can forward the few pieces of currency belonging to the estate that were discovered in an envelope with various papers that fortunately weren't discarded with other packaging." Consumer BEWARE!!!!!!! How can this person be trusted Not registered with the Better Business Bureau.

Good value price, No BS. Nice people. Recommend if you are looking for Gold Jewelry. Sold me a…read morenice bracelet for $2k. I am happy.

This jewelry store is reputable. They have good quality, many choices and a very attentive and…read moreprofessional staff.

Brought in some gold to sell and they gave me such a great price. Very happy. Will definitely be…read moregoing back!

I'm gonna start by saying that I know this business for a long time ,it's sad how a family very…read moretrustworthy place became what it is today I have recommended this place to my friends and family over the years always remarking how honest straightforward and knowledgeable the owner was not even when a friend of mines ended up buying a fake ring I thought much about it I really thought it was an honest mistake,business most be going through a really bad time as many on the city cause not even the establishment its what it used to be it looks more like a poorly maintained drift store , but none of it justifies dishonesty or opportunism I bought a watch from here not the first time either I paid 1500 for it I came back cause instead of taking it nowhere else short time after it broke the owner recommended someone that by the way I called repeatedly and it wasn't ready but again when the owner told me after a while that he had picked up I didn't thought much of it cause again i considered him my personal friend ,time passed we kept talking I asked about the watch more than once cause I live far from the place he never mentioned anything about it unless I asked which was weird but again this was my friend so I passed to say hi and remembered tried to pay for the repair which by the way was supposedly 695 and he said the he sold it let's be clear it was not a pawn he didn't fix it he picked it up without asking me permission to do so and never said nothing about selling the watch in the thousands of times we spoke when I complained to my friend btw he simply tried to sell me another one and charge me again 700 on top sad very sad if u ask me be careful read the latest reviews before engaging or u probably will regret doing business w them

Do not sell anything here without getting three in-person offers elsewhere first, especially if…read morethey've already treated you well on a smaller sale. The name is the strategy. When you inherit something and search for its value online, you get prices all over the map and nothing you can use. That's what "Friendly" is for. They know what your item is worth. You don't. And they'll tell you what they need you to believe. They earned my trust first. On my early visits I sold them a few small items and got reasonable prices. Gerald, one of the owners, added an extra $50 on one of them, saying he'd rather keep me as a customer for life than squeeze me once. He offered to take me to lunch. It worked. By the time I walked in with something valuable, I'd stopped comparing them to other buyers. I heard the same customer-for-life line the day they paid me $1,800 for $13,000 of gold. The line doesn't change; the price does. I brought in a set of inherited antique pocket watches, over 150 years old. I never opened the cases to look for hallmarks because I was afraid I'd damage them. I was told they were gold plated and was paid $1,800 for half the set. They were solid 14k gold. Miami Coin by the Falls later paid me over $13,000 for the other, identical half. When I went back the next day, Ron, the other owner, kept me behind the glass partition and told me the 150-year-old watches had already been melted and sold to a smelter, and that he had no paperwork on the transaction. Florida's secondhand dealer law (Chapter 538) requires precious-metal buyers to record each transaction and hold items before disposing of them. He would not tell me how much gold went to the smelter or what he was paid for it. Then he told me to leave and not come back. I have filed a complaint with the state. What I'd tell anyone walking in: The first thing they'll ask is "How much do you want for it?" That question isn't about your price. It's about how much you know. They knew exactly what my watches were worth the second they looked at them. These people are not your friends. If you don't answer, the number they offer is the second test: too low to be real, just to see whether you'll push back. Write it down and leave. Nothing they tell you about your item is true until someone who isn't buying it says the same thing. Here is what a legitimate buyer looks like. Miami Coin by the Falls has the spot price of gold in the window. They put my watches on a scale in front of me, told me they were worth their melt value, and gave me a price per gram before I said a word. Nobody asked how much I wanted. At Friendly, Ron told me the watches couldn't be weighed and that weighing wasn't the industry standard. He said there was a little salvageable gold in them, showed me a dusty plastic bag of similar old pocket watches he said he couldn't sell, and offered $1,800 like he was doing me a favor. Same watches, one day apart. Whatever you're selling, ask for the price per gram and watch them weigh it. If they won't, you're not in a coin shop. You're in a place that buys things from people who don't know what they have. The storefront says "Estate Appraisals" in huge yellow letters. That is not an independent market-value appraisal. It's a number they're willing to pay, presented as what your items are worth. Get an appraisal from someone who isn't also the buyer. Ask for a receipt listing each item, its weight, and the price paid. If they won't give you one, that tells you everything. Read the other reviews with this in mind: most are from people selling inherited items who say the price felt fair. None mention a weight, a per-gram price, or a second offer. About a fifth were posted in the two months after I raised this dispute. Then get real offers, but not from the Gold Bug two blocks away, which came in below Friendly when I priced items there. Everything they told me about my watches was wrong, and by the time I found out, the watches were gone. Get your other offers first.

Very friendly! I was looking to sell my watch to help pay for my automotive books and they gave me…read morea great price. I'm very thankful for them, I highly recommend!

HAD THE WORST EXPERIENCE IN MIAMI EVER. Dropped my gold bracelet in 7/10/26…read more Kept it until today 8/4/26 Went to see if was ready 4 times THEY WERE IN A CRUISE (congrats) EACH TIME I HAD TO GO TO FIND OUT THEY WERE NOT BACK, I PAID FOR THE UBER 20.OO AT THE END I HAVE THE RECEIPTS TOTAL UBER 60.00 I'm from Spain our businesses are handled in professional ways. We care about giving our clients good service, prompt attention and they charged me full amount for a min bracelet link. I've tried to move back to Spain, my country and still I need to wait some. This place was miami once. TODAY IS ACAPAULCO ON THE ROOF. very down hill

Have visited this place for twenty two years don Fernando and Yolanda are the best you can trust…read moreyour jewelry to them beautiful jewelry to buy estate and modern prices are very good love this place don Fernando can design any jewelry

Fast and friendly service. They fixed two watches while I waited (replaced a broken link…read moredisconnecting the band from the face on one, re-sized the other). Very fair and affordable prices. Highly recommended.

Very professional and fast service . I highly recommend this…read moreplace. Also, Eduardo is very knowledgeable and friendly.

This was definitely a place worth visiting! The staff was super helpful, and the layout of the stop…read morewas very clean and nice. I've been in a bunch of places that look more like a shady garage sale than an actual shop, but these guys were definitely professional. I try to stay away from impulse buys, but got sunk when I saw a really snazzy men's watch I just KNEW my boyfriend had to have. The shop had it at an incredble price. The guy behind the counter was super nice about taking it out and letting me look at it, told me more about what the watch is (citizen ecodrive watch), what it was worth, and ran through all the details to make sure the watch itself worked top notch. I even asked lots of dumb questions about if one size could fit all, how to change the battery, how to fix the band if anything happened. But the clerk was really patient and ansered all my questions. Pawn shops are always hit and miss, you know? Sometimes the prices are good, but other times the quality is super low level, or you feel uncomfortable browsing around with the sense of ghetto breathing down your neck. I'm glad that wasn't the case here. The pawn shop felt like it could've been a low-key jewelry store - really professional. It DID take a while for anyone to come around and help me (about 10 minutes), and I did have to wait when one of the other employees needed help with another customer, but I think it's just because they were busy. Anyhow, I'm not from Miami, but i'm glad I stopped in at this place and will probably be paying a visit the next time I'm in town!

They have what you look for in a place of business: Friendly service & Integrity…read more They'll pawn your jewels and buy your scrap gold easily. I've done business with them multiple times and havent felt uncomfortable with the service. Recommend it