Tacos Rojas is one of the major family-owned chain Mexican Restaurants here in Roanoke, Virginia. I…read morehave visited several of them, and they have gotten mixed reviews. Today while I was driving down 13th Street looking for a place to have lunch, I drove by this tiny Mexican restaurant that at first seemed like a run down shack, or a hole in the wall eatery, with only two cars parked in its small parking lot. I missed seeing the restaurant's sign with its name. But for one reason or another, I decided I had to turn back to try it out.
After being awarded the NC Triad Yelp Squad Yelper of the Year 2024 Award at the Yelpies Award Ceremony last year, an event that honored the highest-performing Yelp Elites, celebrating their contributions and accomplishments throughout the year, I decided that this year, as an All-Star Yelp Elite, I not only wanted to be the first to discover new restaurants and businesses, and bring them to the attention of the public, but also to uncover those found in hidden paths that for one reason or another have not reached the public in its totality. And this what I first thought was a no name Mexican Restaurant in Roanoke, Virginia, is a perfect example.
When I turned around and drove back, as I got closer and closer to the restaurant's sign, I saw it was pretty new, and had a Mexican Hat, a Guitar, and some maracas, and read: "Tacos Rojas Mexican Grill Authentic Mexican Cuisine." Little did I imagine that this place was where it all started. Afterwards, after doing my research I found out the whole story about this place. Primary, that it was that it was the first Taco Rojas Restaurant, and where it all started. How appropriate that to conclude Hispanic Heritage Month, I ended up eating and reviewing this Hispanic Historic Restaurant in the history of Taco Rojas.
Tacos Rojas was founded by Octavio Rojas, who moved to America from Pueblo, Mexico, 20 years ago. He opened this first restaurant on 13th Street, 12 years ago which had been a convenience store, and has since then expanded to six locations in the Roanoke Valley, including a location in Salem, which features a party room.The family-run business serves authentic Mexican food and has seen growth, including during the pandemic, partly due to its popularity for takeout. The business is family operated, with Octavio's wife, daughter, brother, and other relatives all involved in the restaurants.
As I went inside, even though you can tell the place was once a convenience store because it still contained a wide display refrigerator with bottles of bottled drinks, it was clean and well-maintained, painted with lively colors, and different posters on the wall.The small dining area contained a combination of tables and chairs and some booths.The ambiance was warm and relaxed. One that made you feel at home. A young lady came out to greet me and gave me a warm welcome. I took a seat in the first booth and she handed me the menu and took my drink order. I ordered an Horchata. Afterwards I ordered a Carnitas Burrito as my main entrée. While I waited my server brought a basket of Chips and Salsa. Even though in the menu it was listed as an appetizer, it seemed like the first one was complementary. When the food arrived it was amazingly delicious. The shredded pork inside the burrito was seasoned and cooked to perfection, it was nice and hot, and the sauces on top were very tasty without being too spicy. Now I better understood how the humble beginning of Taco Rojas in this place had taken off and grown so quickly. Octavio's mother's recipes for the food were not only authentic Mexican food but delicious. They gave the cuisine here that special magical touch of satisfaction the first time you came, that made you want to come back and tell your family and friends about it. Sometimes it is in places like these that one can have the most extraordinary dining experiences.
