100 metres from one Sydney Street store stands another Sydney Street. What is this, Starbucks? Wasn't I just in a Sydney Street, or did I get the name wrong?
After some head scratching and googling, I discover that this shop is the Sydney Street Boutique, as opposed to the Sydney Street Casual store. These are the only two stores in Australia, and you can see one from the other.
This store has all the colour that the other lacks. No pastels here, there are lots of bold prints, floral patterns and sparkly tops. Most of the styles are still casual, but they're less that upper-class-retiree-golfer style and more the funky-mum look. The prices are much the same in both, and this shop doesn't do those famous jeans. There is plenty of more formal wear here also that I can see my mother wearing out to dinner.
I do however appreciate the concept of two stores for two different styles and vibes. This store is smaller and more heavily stocked, while the other is spacious and less cluttered, arrangements which cleverly match the clothing styles. read more