Like many parents, I read every review before signing up. I saw the overwhelming number of five-star reviews and the handful of one-star reviews claiming the lessons were "too intense" or that their child was traumatized. After completing the program with my 4.5 yo son and 2.5 yo daughter, I can confidently say this was one of the best investments we've made.
Let's address the two biggest concerns: the price and the tears.
Yes, $600 for ten 10-minute lessons sounds expensive at first. I thought the same thing. But after experiencing it, I completely understand John's philosophy that time is money.
Last summer, we enrolled in a traditional swim program. It was much cheaper, but after eight lessons my son had learned almost nothing because the instructors never pushed him beyond his comfort zone. He spent most of the class on the steps.
After one lesson (10 minutes) with John, my son had already learned more than he had in that entire previous program. By day two, both my 4.5 yo and my 2.5 yo were swimming.
Could you eventually get the same results somewhere else? Maybe. But it would likely take months of lessons and end up costing far more than $600. John gets those results in just two weeks.
The second concern is the crying.
Yes, my daughter cried during the first four days. John didn't panic, back off, or make her feel ashamed. He remained calm, confident, encouraging, and professional while continuing the lesson. There was never a moment where I felt she was being treated harshly. He simply understood something many parents forget: learning difficult things isn't always comfortable. Then something changed and by day five, she was excited to get in the pool.
Now that the program is over, both of my kids beg to swim every single day. Instead of fearing the water, they can't wait to practice what they learned.
John also makes every second count. Those 10 minutes are nonstop instruction. There's no standing around, no wasted time, and no opportunity for kids to avoid learning. At first I wondered how 10 minutes could possibly be enough. By the end of the program, I realized it's actually the perfect amount of time to keep young children focused while maximizing learning.
As parents, it's natural to want to protect our children from being uncomfortable. But discomfort and danger are not the same thing. Learning to swim is a life-saving skill, and I'd much rather my children experience 10 minutes of challenge than spend years without the skills that could one day save their lives.
John is exactly what you'd hope for in an instructor...firm when it matters, incredibly encouraging, genuinely kind, and fully invested in helping children succeed.
If you're looking for an instructor who lets kids stay in their comfort zone, this probably isn't the program for you. If you're looking for results, this absolutely is.
I'd pay the $600 again without a second thought. read more