I always think of Swatches as fun plastic watches, but when I stopped into their Grafton Street store I found that they're so much more.
Yes, they sell the same cool plastic watches that made them famous in every color of the rainbow. Whether you want a minimal all-white watch or something with a fun and surprising pattern you can find it here. I loved one called Snuggle Bunch which featured a gaggle of adorable pastel animals all smooshed together.
Their chronograph and automatic watches are what really surprised me. Keeping the same slim-line design of most of their products, the watches are at the same time light but substantial.
But by far my favorite watch in the store was Giant Shimmer, a gold watch with a band covered in hearts and a face with a big glittery dollar sign on it. Bling bling with a sense of humor? Gotta love Swatch! read more