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    Surf Style 104

    1.0 (1 review)
    Open 9:00 am - 9:00 pm

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    Ron Jon Surf Shop

    Ron Jon Surf Shop

    4.2(404 reviews)
    18.5 mi
    $$

    This store makes me want to say, "No wayyyyy.....way!" and "Excellent!" and "Nothing was bogus" -…read moreaccording to Bill and Ted (it's making my son cringe in the background). Largest surf shop in the world at 52,000 square feet of cool, rad, and gnarly, awesome things (shirts, jewelry, swim wear, accessories, beauty products, home decor, surf boards, rash guards, sunglasses, etc). If you can walk out without buying a shirt, keychain or sticker, I would either be impressed, or think something was wrong with you. Free parking (time limit) in the back of the shop. Long arse lines at all the registers, but that's a testament to how popular this place is. My husband who is an (ex-)surfer, totally loved this shop. He said visiting this store was one of the highlights of the trip.

    Do I surf? No. Did I want to visit this place again on my most recent trip to Florida? YES…read more I visited here for the first time way back in 2012. I loved this store then and I still love it! I've wanted to make it to some of the other Ron Jon shops since then but haven't been near one. I don't know the best way to describe it. It's like a superstore for beachwear, keychains, hats, sunglasses, shirts, surfboards, art, trinkets, shoes, and a bunch of other random things. It's so much fun to walk around this place and see what you can find. I still have a souvenir magnet from my first visit. This time I found a shirt I had to have! Anytime I'm in the area, I'll definitely stop in here. If you're in the Cocoa Beach area, this is definitely a must-visit!

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    Ron Jon Surf Shop
    Ron Jon Surf Shop
    Ron Jon Surf Shop

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    Bikini Company - Entrance

    Bikini Company

    5.0(5 reviews)
    68.0 mi
    $$

    Think swimsuit shopping sucks!!?? Not anymore thanks to Bikini Co. in NSB. It's so refreshing to…read morehave a swimsuit store with inclusive sizing. There was a swimsuit situation in my family so we looked up available options. Bikini Co. popped up and they were open on Sunday! Yay! We headed there as soon as they opened at 11. Leah greeted us immediately and asked about sizes. She showed us how the racks were organized & sized and I was surprised she had so many options available. They have so many styles to choose from whether you're looking for something that's barely there or a swimsuit that offers more full coverage. Even the bra size tops are available for the fullest figures. We all tried on at least 5 suits that fit well and had a tough time deciding between which ones to purchase!! Even when we found a top that worked but couldn't find a matching bottom, Leah helped us find bottoms that would coordinate and look great with the tops. We've had bad luck in the past with purchasing suits online (ugh) or trying on for hours and giving up after being discouraged. The experience changed our outlook on swimsuit shopping and showed us that the experience can be enjoyable. Next time we need new suits, I know exactly where we'll be heading. Thanks so much Leah for your help!

    I am here in New Smyrna Beach on vacation from CT and had a tough time finding plus size bathing…read moresuits with all the weight gained during COVID remote teaching (working in that part right now). I needed a lighter bathing suit option so I decided to swallow my anxiety and visit Bikini Company. I'm so glad I did. Felicia warmly greeted me and set me at ease. She's very patient and found a nice selection for me to try on. I bought a cute yet supportive tankini set that was pretty and no heavy fabric! Plus sized gals- don't be afraid to visit this store- very friendly and accommodating for all body types!

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    Bikini Company - I got this O'Neill top and H2OH bottoms from Bikini Co. in New Smyrna Beach. :)

    I got this O'Neill top and H2OH bottoms from Bikini Co. in New Smyrna Beach. :)

    Bikini Company - Come visit and see selection of Luli Fama, Seafolly, Sunsets Separates, L Space and MAAJI

    Come visit and see selection of Luli Fama, Seafolly, Sunsets Separates, L Space and MAAJI

    Bikini Company - Coastal gifts and flip flops

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    Coastal gifts and flip flops

    Surf Style 104 - swimwear - Updated May 2026

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