The service here is just insanely good. The staff worked incredibly hard to get us a table so we could still make a 7:00 show. And we did!

Absolutely love this place - this is my go-to location in the city. Best sushi ever, consistent, high quality, and just delicious. The servers are always very pleasant and friendly, though the food runner and management service are just ok. The wait can also get pretty long on weekend nights, so be prepared (no reservations). Would definitely recommend for an "omakase" experience on the affordable side - you won't regret it! read more

See all

Every piece of sushi comes out seasoned to perfection, so you do not even need extra soy sauce, and the service keeps a really impressive pace once you sit down. The warm rice paired with cold, buttery fish is incredible, and the hospitality-included pricing is such a refreshing change of pace. the warm, loosely packed rice with the fresh, melt-in-your-mouth fish is just unbelievable. I went with the Trust Me box, and that Blue and Dungeness Crab hand roll at the end was hands down the best part of the whole meal. On top of that, their strict no-tipping policy makes the bill super straightforward, and the hospitality felt so genuine and efficient. read more

SUGARFISH | Midtown West - Japanese Near Me - New York, New York

Amazing super fresh sushi at a great price point! Excellent service even though they have a strict no tipping policy. My favorites were the Blue and Dungeness Crab hand roll and maki, as well as the salmon maki. The only minor issue was that there were a few small triangular shaped pieces of crab shell in my maki pieces, which they need to be more diligent in removing. Otherwise the flavors and the freshness of the fish was amazing and I would definitely come back again! read more

SUGARFISH | Midtown West - Japanese Near Me - New York, New York

I feared that going to a Nozawa restaurant was going to to be pretentious but anything but, I came here for lunch and service was quick and the tasting delicious! I was hungry and went with the middle tier Nozawa Trust Me menu and it exceeded my expectations and left me satiated. I loved the salmon and yellowtail pieces but my favorite of the meal was the last item, the Blue & Dungeness Crab Hand Roll. It just melted in my mouth and was the perfect ending piece. Staff was courtesy, professional and quick. I never went thirsty or hungry and was in and out in under an hour. That's what Im talking about! read more

I have eaten sushi many times, though I have never been to Japan, and, admittedly my knowledge of sushi is very basic. Plus, delivery sushi, as this was, is kind of disrespectful to the cuisine. Nonetheless, for others, ordering at home, this was quite good. The sushi and sashimi fish seemed fresh. The vinegar rice was tasty. The edamame was nicely cooked. The presentation was excellent. Generally speaking, I enjoyed the meal. Delivery was quick. Comparatively good for home delivery sushi. read more

SUGARFISH | Midtown West - To-Go Nozawa - Japanese Near Me - New York, New York

I finally checked out one of the sugar fish restaurants out in NYC after having been to one in LA. The one in LA is more casual so definitely a different vibe. I'm not sure if you can make reservations here, but there were a lot of walk-ins. You need to put your name down on the tablet and the entire party has to be there. I went with one other person on a Thursday night and it took around 30 to 45 minutes to be called. We decided to get the omakase set called the Trust Me Dinner. I enjoyed the blue and dungeness crab handroll the best. Just know that there's no tipping at all sugarfish restaurants. read more

See all

Lily & Amy were incredible! Loved our service here they were spot on! Will be back. Usually go to SoHo to see Chey but now I have 2 locations I absolutely adore. The consistency here is always A++++ read more

Sugarfish is always my go-to when it comes to an omakase experience. The pricing and what you get for the cost is a great deal in my opinion. Everything was fantastic and the sushi is top notch. The only downside to this location was the noise of their electric lighter. It seemed like every 5 minutes they used this lighter that emits a super high frequency screeching sound and all of us at the table and other tables cringed at the noise and how frequent it was. Just use a normal lighter!! Overall this place is great and my experience with the waiters improved from last time. read more

See all

One of my favorite sushi restaurants of all time or any type of restaurant of all time for that matter. The sushi is great. The hand rolls are great. The prices are great. The waiting sucks. Thats sugarfish in a nutshell. read more

See all

This restaurant has become my favorite sushi spot. A colleague took me there for the first time and I'm hooked! Now the only downside is that they do not take reservations BUT they serve you so quickly you don't have much of a wait. I ordered the Trust Me and each serving was more delectable than the previous one. I was disappointed when I was done and truth be told I should have ordered two of them lol. The fish is extremely fresh and melts in your mouth. I also ordered a milky Sake which was good too. Overall an amazing sushi experience that I look forward to having again. read more

Ordered: Trust Me (~$41) -Edamame -Tuna and Chutoro Sashimi w ponzu and chives -2pc Albacore Sushi w ponzu and chives -2pc Salmon Sushi w toasted sesame -Toro Hand Roll -1pc Japanese Yellowtail Sushi w lemon -1pc Sea Bass Sushi w yuzu ponzu -Blue & Dungeness Crab Hand Roll Aya's take: As a self-proclaimed sushi connoisseur, I'm shocked & appalled that it took me so long to try Sugarfish! We waited ~15 minutes for a table for 2 during weekend lunch, and service was fairly quick and attentive once we were seated. I went with the Trust Me as we were in a bit of a rush and it seems to be a reliable choice with a decent variety. Every bite was delicious. Simple, fresh, and quality - that's really what you're getting here. My favorite bites were the Tuna and Chutoro Sashimi, Salmon Sushi, and Japanese Yellowtail Sushi. The Salmon Sushi in particular melted in my mouth and the toasted sesame elevated the bite beyond my expectations. The Hand Rolls were also great but the rice-to-fish ratio could've been a little better. They recommend you eat it as soon as it hits your table as the seaweed is the freshest then. All in all, Sugarfish truly exemplifies freshness over complexity. No tipping policy and friendly staff. Highly recommend! read more

See all

The line might be long but it is ALWAYS WORTH THE WAIT. Charlie's Angel... Charlie is now a manager here. She is amazing. The ambiance here is great. It is very easy to become a regular here. In terms of ranking on the sushi: 1) Salmon Kombu (special)- your taste buds are in for one hell of a ride... trust me 2) Toro Hand roll - this is the BEST HAND ROLL EVER!!! If you are easily hooked on good sushi... you are in big trouble with this one. They mix 2 different types of toro along with albacore, all in one roll. 3) Albacore Belly (special) - this gives the Toro a run for its money. 4) Salmon Hand roll - I am a big fan of salmon. There is nothing like crispy seaweed, hot rice, and fresh fish... so good 5) Blue and Dungeon Crab Hand Roll Honorable Mention: the Unagi Hand Roll over at KazuNori is even better than the Toro. Sadly they don't have it at Sugarfish. It is worth mentioning that Sugarfish and KazuNori are the same owners. They each have different menu items than each other, making it easy to go back and forth between locations. They are both AMAZING. The staff are always amazing, even when they are short staffed. Make sure to thank your servers repeatedly. They work so hard and do an amazing job. Just sit back, enjoy the sushi, and appreciate that it is NOT ABOUT SPEED. It is ALL ABOUT THE QUALITY. read more

See all

Fabulous experience! I was getting out of a show at Carnegie Hall late at night and stumbled to the restaurant. It was a great solo dining experience. It was elevated while not pretentious. I love how they serve food until 11:30 pm. I love the no tip experience while getting professional hospitality. I love the "Trust me" option- enough food while experiencing new flavors, and familiar ones that every sushi fan would enjoy. The service was efficient, the fish was fresh, the rice was seasoned, the ginger was delicious. No complaints!!! I'll be back. The Dungeness & blue crab hand roll was the absolute best. I also loved the sea bream, the yellowtail and the addition of sesame seeds to the salmon nigiri. read more

From the moment I walked in, the energy was right--welcoming, professional, and efficient, just like a well-run New York business should be. The host and server were friendly, attentive, and genuinely focused on creating a great experience. No rushing, no attitude--just smooth, confident service that makes you feel valued. In this city, that matters. The food? On point. Every plate looked incredible and tasted even better--fresh, clean, perfectly balanced. This is sushi done with discipline and excellence. No gimmicks. Just results. The environment is another major win. It's modern, comfortable, and focused--ideal for a work meeting or strategic conversation. You can talk business, build relationships, and still enjoy top-tier food without distractions. read more

SUGARFISH | Midtown West - Japanese Near Me - New York, New York

I am a big fan of Sugarfish in Hollywood and was thrilled to find myself in NYC and knew we had to make a stop here. It did not disappoint! The quality outstanding, the service wonderful. The spot is small and a tad difficult to find with the scaffolding, but not a deal breaker. The menu was the same with the Trust Me and Don't Think, Just Eat are always a favorite. read more

Here's the deal: Sugarfish never misses. Either location is always consistent and delicious! Great service! No Reservations! read more

See all

3 out of 5 stars Visited SUGARFISH by sushi nozawa today -- a spot we've been to many times, both at this location and others across NYC. The restaurant was full and had the expected modern, casual vibe. It was somewhat clean, though the service felt stretched thin for the number of tables. That said, our server was friendly and accommodating. We ordered "The Nozawa Trust Me" menu ($59) plus a Kampachi nigiri. As usual, the meal was well-paced and curated. The Salmon Sushi and Bluefin Otoro were excellent, but a few other pieces felt less fresh, with firmer textures that stood out in a not-so-great way. The ginger didn't seem fresh, and the hand rolls -- usually a highlight -- were disappointing this time. Kampachi, especially at the added price, was underwhelming. The portion sizes are reasonable, but the prices continue to creep up over time. While still a fine value for streamlined sushi, it's starting to feel less compelling. Overall, it remains a clean, approachable experience for those looking for consistency -- though it lacks the nuance and personalization of traditional omakase-style dining. read more

See all

Sugarfish midtown west is always phenomenal. I appreciated the warm greeting. Then, the food... it was amazing, as always. We were greeting well, seated nicely, and treated like royalty. Even though the same patterns leave the kitchen regularly, we were well taken care of. This is some of the best sushi that I've found outside of Tokyo. I'll continue to come back and bring friends and associates here. Great food, great people, great location, great seating and decor. It's not all that noisy when it's crowded, either. So big pluses all around! read more

The Blue and Dungeness Crab Hand Roll and the Blue and Dungeness Crab Cut Roll were my favorites. I would definitely order them again. read more

SUGARFISH | Midtown West - Blue and Dungeness Crab Hand Roll - Japanese Near Me - New York, New York

See all

Came here on a weekday and the place was packed. We were told 45 minutes for a table, but it turned out to just be a 15 minute wait. The restaurant is small with a little bar on the side. We got the don't think, just eat trust me and it was a lot of food. The pink lobster sashimi was my favorite, nice and sweet. My least favorite was probably the eel, I think I prefer the frozen packaged one!The hand rolls were a bit too ricey, so took some out to better appreciate the filling. Service was friendly and quick. Tip is included in the menu price which is a nice perk. read more

See all

ask me if I get the sugarfish hype? - thanks so much for asking. can't say I do. is the fish great quality? yes. is the trust me "lite" a good deal? yes. is it that special compared to other omakase? no. - what got me is the service. of course the wait staff are sweethearts but you can tell the restaurants model is to have no reservations and have everyone in and out in under an hour. we had the next dish on the little table before we finished the dish before. we were done in 45 minutes w/ the check on the table as we put our chop sticks down - as for the food, I like the idea. everyone starts with edamame. the trust me lite and trust me had mostly the same plates (add 3 pieces of dish and a crab hand roll to the non-lite) with a delicious salmon ponzu to start, could not get enough of that sauce. then 4 pieces of fresh fish where the scallop shined through as the most unique bite, and a hand roll. - the rice is super soft, and almost fell apart with the touch of a chopstick. a ton just ended floating in my soy sauce. loved that texture though under the thick cut fish pieces. - the hand roll had a fabulous warm crunch of seaweed. the fish was in a paste form which was a new texture in the meal but had very minimal taste. read more

See all

Top tier sushi!!! I have NEVER tasted anything more impressive. Service was outstanding. Pricing was fair because it truly was quality sushi. The real way to eat it. Ambiance was casual and small but 100 percent worth it! read more

How lucky can a girl be to have the best sushi spot in Midtown West right next door to my hotel while visiting the Big Apple! Small but quaint dining space with some bar seating. Best to make a reservation on typical busy days/nights but can possibly snag a table quickly if the party is small. We visited on a Tuesday evening around &7pm and had a 45 min. wait. Service is great and final bill includes gratuity, no tipping here! Love that they offer a few TRUST ME Nozawa options for big sushi eaters. Several standard sushi options and equally great hand/cut options for lighter sushi eaters. My favorites were the cucumber roll perfectly balanced for vegan palates and the Lobster roll, perfect for everyone! Highly recommend this spot. read more

See all

Big fan of Sugarfish, I know what to expect. The wait wasn't too long to get in though we did have a little bit of it. They were quick to seat us after and I love how the menu isn't too large - meaning everything is fresh. We order the omakase Trust Me because we thought it was the best deal and quantity of food. Overall, I was impressed by the freshness of everything and how quickly it came out. There wasn't anything that I ate that wasn't pleasant. Inside, it was sort of dark which makes it a good ambiance to have conversation in and not feel overwhelmed. Definitely coming back and checking their other locations too. read more

SUGARFISH | Midtown West - Trust Me - Japanese Near Me - New York, New York

See all

Having lived in Japan in my early years, I now enjoy seeking out excellent sushi. The best sushi I have ever tasted in the United States came from Ando, a restaurant located in Cincinnati. Inevitably, I end up comparing all other sushi with the sushi at Ando. Sugarfish approaches sushi with its own concept, which I found to be a bit heavy-handed. I felt somewhat corralled into ordering a line-up of small plates of sushi and maki that came one after another. Now, for someone spoiled by the excellence of Ando, the pieces of sushi at Sugarfish were a bit of a letdown. Each piece was rectangular and on the small side. Traditional Japanese sushi comes with larger and longer pieces of sushi so that, in the words of one of my older brothers, "It's all about the sushi." My biggest compliment for the place is that they do not accept tips, choosing instead to charge a bit more so that they can pay their workers a salary that includes benefits like health insurance. I verified this with one of the waiters. Good for them for making this choice. I hope more restaurants in the States will take up this way of compensating their staffs. It's fairer and gives more stability to their financial lives than relying on inconsistent tipping. Regarding the atmosphere, the one drawback was the glare of kitchen light pouring into the bar area. read more

Amazing, as always. Even the newer team members get the vibe! The service is great and the food is phenomenal! read more

SUGARFISH | Midtown West - Yellow tail nigiri - Japanese Near Me - New York, New York

Food was simple yet elegant and fresh. Service was perfect. Was very affordable. Ambiance was perfect. We were so happy with everything!

Wow! This is maybe the best sushi I've ever had. We were able to walk in and only wait about 5-10 minutes for a table. Our waiter was super helpful and showed us how the menu worked. We both did the trust me menu, which was great! I loved that we both got to try a lot and it came out in courses. My favorite thing was probably the salmon sashimi, but truly everything was so good. The fish was very fresh. I will say, I wasn't stuffed by any means, but it was a decent amount of food. Also, it's nice that they don't allow tips, something you never see in the states. Made us feel better about spending this much on our meal. read more

See all

Stumbled upon this place as it was only a few mins walk from our hotel and this ended up being our favorite food spot while in NYC. The vibes, service, prices, and quality of fish were all excellent! Definitely give this place a try! read more

SIMPLY THE BEST SUSHI WE HAVE EVER HAD - ANYWHERE- PERIOD! We have only done takeout here always. We do the "To-Go Trust Me BOX" for lunch, ALWAYS + get whatever pieces of Sushi & "Cut Rolls" (Maki) that we may so desire that day. To provide the best takeout sushi, they do not sauce the fish. They package the sauces for you and provide instructions to let you know which sauce goes with each fish. Nozawa-style sushi is based on a commitment to these principles of quality and excellence: 1. Quality starts with the best fish every morning. 2. Simplicity and balance should be used to accent the flavor and texture of the fish. 3. Sushi should not be stringy, chewy, tough, or fishy. 4. Rice should be warm and loosely packed so it melts in the mouth. An important point about Nozawa-style sushi is his strict adherence to traditional sushi: You'll find no California rolls, spicy tuna rolls, or teriyaki at SUGARFISH. Chef Nozawa believes the sushi experience should be pure and simple. Finally, the dishes are served exactly the way Nozawa and his tradition dictate. Please, no requests for extra sauces, salt, or bowls of rice- you WON'T get it! WE AGREE! Our son turned us on to this place several years ago. We have been eating here since this location opened up July 30th, 2020 [yes during Covid times] They are a NO TIPPING restaurant Hospitality is included in their menu prices. Phillip & Lisa read more

Literally unreal! We're from San Diego and we do have pretty darn good sushi but this place was unparalleled to our hometown spots! What was also the topping to the great food was the service. We came to New York for three days and ate here every day because of the service here. Christian made a huge impact when we had a rambunctious little toddler going a bit crazy and he brought him a cucumber roll that our son loved. We will absolutely be back and highly recommended! read more

Amazing! The service was really quick and they had some really good sushi options. There are various set menu options or you can pick what you want and every bite was so good and savory. read more

SUGARFISH | Midtown West - Japanese Near Me - New York, New York

See all

How much do I love you, Sugarfish? To NYC and back! I never miss a trip to Sugarfish when I visit NYC. It's not often, so I really savor it when I'm here. The sushi here is just superb. Literally the best I've ever had, every time I eat here. I have never had a bad meal here. The fish melts in your mouth. I don't know how they do it. The pieces are perfectly cut into a single bite size. I find a lot of other nigiri at other restaurants are way too big for one bite. Not here. Each piece of fish is lovingly cut and crafted to make an amazing bite. Just trust them and go with the "Trust Me" menu. Every course has a different flavor combination from the tuna sashimi with ponzu and chives to the Japanese yellowtail with lemon. The fish is so fresh and never fishy or tough. Delicious! The rice is especially good as well. The rice is warm on the bottom and the fish is cold on top. Amazing combination. I wish I could teleport to NYC tonight for dinner!!! read more

SUGARFISH | Midtown West - Albacore Sushi Salmon Sushi Japanese Yellowtail Nozawa-style Shrimp Sushi - Japanese Near Me - New York, New York

Heavenly experience for a better price than most restaurants. Service is quick and the place is beautiful. Trust me, trust them.

Sugarfish's quality is in between a NYC lower priced omakase and the sushi places you get at your local sushi restaurant. Sugarfish is great for those who want to step out of their California, Philadelphia or fried roll phase and try raw fish, but is not as intimidating as a chef's course at an omakase restaurant. I went during a Monday night at 5 PM, and it was completely empty. I recommend going to this place during an off hours to avoid the wait. I got the Nozawa Trust Me, and it was a great portion for the price ($56 without tax) and tip is already included in the price. They offered O-toro which is a great premium piece. Their pieces are different from other sushi restaurants as their pieces are more square, and thicker. The quality was not the freshest, but it wasn't too fishy and was bearable. The rice was falling apart which did annoy me a bit because I kept having to stuff the sushi piece in my mouth quickly and pick up the remaining rice. Overall, this is a good sushi training wheels spot but I would pay more for an omakase with better quality. read more

See all

Terrible waiting list. Said 45 min. An hour later they kept seating groups of 2. If you have 4 people DONT GO HERE. The hostess was terrible. Had no idea what he was doing. Kept repeating we are working within the estimate even though it had passed and couldn't answer is it going to be another 30 min?? 45min?? Terrible. read more

Sugarfish has never done me wrong! This is one of my favorite spots to go to because the food is always good and the price never changes. Customer service is fast! read more

SUGARFISH | Midtown West - Japanese Near Me - New York, New York

See all

Sugarfish is the first omakase I've been to. I decided to come here because I wanted to take my bf somewhere nice and it was a relatively accessible and affordable omakase to get into. We wanted lunchtime prices, so we came around 1 pm for the $37 Trust Me special. The food itself was phenomenal. No need for additional seasonings or courses for us. My favorite was the Tuna Sashimi, marinated in an acidic yuzu sauce. However, everything was good in its own way. Every flavor felt purposeful and complemented each other. Definitely worth more than the average sushi. Fish was also noticeably fresh and tender. I have a light appetite and I was STUFFED after the Trust Me. I had my bf eat my leftovers, which I'm guessing would've been taboo at a non-chain. There's also a $27 Trust Me Lite for people that want less. I also must shout out the service. We were in a rush to get to a concert next door at Carnegie Hall, and the servers offered to bring our courses faster so that we could get there on time. Not before other people that were waiting, just quick enough so that our courses overlapped (normally you would serve one after the other). Anyway, I would definitely recommend this place for anyone interested in budget omakase. It doesn't have the same intimacy as a "real" omakase and feels more like an average sit-down restaurant with the option for omakase. Still, it's a good first step for those looking for that experience. read more

SUGARFISH | Midtown West - Tuna Sashimi, Edamame - Japanese Near Me - New York, New York

See all

I went in about 5 and got a seat at the bar, but it was packed by the time I left around 6. I heard them telling people waiting for a table that if they sat at the bar to wait, they'd have to stay at the bar. I just got a couple of rolls and they were both good. They came out quick, so it's a good option if you're in a hurry and get there early enough. Gratuity is included in their prices. read more

SUGARFISH | Midtown West - Japanese Near Me - New York, New York

See all