Fabulous experience! I was getting out of a show at Carnegie Hall late at night and stumbled to the restaurant. It was a great solo dining experience. It was elevated while not pretentious. I love how they serve food until 11:30 pm. I love the no tip experience while getting professional hospitality. I love the "Trust me" option- enough food while experiencing new flavors, and familiar ones that every sushi fan would enjoy. The service was efficient, the fish was fresh, the rice was seasoned, the ginger was delicious. No complaints!!! I'll be back. The Dungeness & blue crab hand roll was the absolute best. I also loved the sea bream, the yellowtail and the addition of sesame seeds to the salmon nigiri. read more

I feared that going to a Nozawa restaurant was going to to be pretentious but anything but, I came here for lunch and service was quick and the tasting delicious! I was hungry and went with the middle tier Nozawa Trust Me menu and it exceeded my expectations and left me satiated. I loved the salmon and yellowtail pieces but my favorite of the meal was the last item, the Blue & Dungeness Crab Hand Roll. It just melted in my mouth and was the perfect ending piece. Staff was courtesy, professional and quick. I never went thirsty or hungry and was in and out in under an hour. That's what Im talking about! read more

ask me if I get the sugarfish hype? - thanks so much for asking. can't say I do. is the fish great quality? yes. is the trust me "lite" a good deal? yes. is it that special compared to other omakase? no. - what got me is the service. of course the wait staff are sweethearts but you can tell the restaurants model is to have no reservations and have everyone in and out in under an hour. we had the next dish on the little table before we finished the dish before. we were done in 45 minutes w/ the check on the table as we put our chop sticks down - as for the food, I like the idea. everyone starts with edamame. the trust me lite and trust me had mostly the same plates (add 3 pieces of dish and a crab hand roll to the non-lite) with a delicious salmon ponzu to start, could not get enough of that sauce. then 4 pieces of fresh fish where the scallop shined through as the most unique bite, and a hand roll. - the rice is super soft, and almost fell apart with the touch of a chopstick. a ton just ended floating in my soy sauce. loved that texture though under the thick cut fish pieces. - the hand roll had a fabulous warm crunch of seaweed. the fish was in a paste form which was a new texture in the meal but had very minimal taste. read more

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I have eaten sushi many times, though I have never been to Japan, and, admittedly my knowledge of sushi is very basic. Plus, delivery sushi, as this was, is kind of disrespectful to the cuisine. Nonetheless, for others, ordering at home, this was quite good. The sushi and sashimi fish seemed fresh. The vinegar rice was tasty. The edamame was nicely cooked. The presentation was excellent. Generally speaking, I enjoyed the meal. Delivery was quick. Comparatively good for home delivery sushi. read more

SUGARFISH | Midtown West - To-Go Nozawa - Japanese Near Me - New York, New York

I finally checked out one of the sugar fish restaurants out in NYC after having been to one in LA. The one in LA is more casual so definitely a different vibe. I'm not sure if you can make reservations here, but there were a lot of walk-ins. You need to put your name down on the tablet and the entire party has to be there. I went with one other person on a Thursday night and it took around 30 to 45 minutes to be called. We decided to get the omakase set called the Trust Me Dinner. I enjoyed the blue and dungeness crab handroll the best. Just know that there's no tipping at all sugarfish restaurants. read more

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This restaurant has become my favorite sushi spot. A colleague took me there for the first time and I'm hooked! Now the only downside is that they do not take reservations BUT they serve you so quickly you don't have much of a wait. I ordered the Trust Me and each serving was more delectable than the previous one. I was disappointed when I was done and truth be told I should have ordered two of them lol. The fish is extremely fresh and melts in your mouth. I also ordered a milky Sake which was good too. Overall an amazing sushi experience that I look forward to having again. read more

Sugarfish is always my go-to when it comes to an omakase experience. The pricing and what you get for the cost is a great deal in my opinion. Everything was fantastic and the sushi is top notch. The only downside to this location was the noise of their electric lighter. It seemed like every 5 minutes they used this lighter that emits a super high frequency screeching sound and all of us at the table and other tables cringed at the noise and how frequent it was. Just use a normal lighter!! Overall this place is great and my experience with the waiters improved from last time. read more

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From the moment I walked in, the energy was right--welcoming, professional, and efficient, just like a well-run New York business should be. The host and server were friendly, attentive, and genuinely focused on creating a great experience. No rushing, no attitude--just smooth, confident service that makes you feel valued. In this city, that matters. The food? On point. Every plate looked incredible and tasted even better--fresh, clean, perfectly balanced. This is sushi done with discipline and excellence. No gimmicks. Just results. The environment is another major win. It's modern, comfortable, and focused--ideal for a work meeting or strategic conversation. You can talk business, build relationships, and still enjoy top-tier food without distractions. read more

SUGARFISH | Midtown West - Japanese Near Me - New York, New York

One of my favorite sushi restaurants of all time or any type of restaurant of all time for that matter. The sushi is great. The hand rolls are great. The prices are great. The waiting sucks. Thats sugarfish in a nutshell. read more

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Ordered: Trust Me (~$41) -Edamame -Tuna and Chutoro Sashimi w ponzu and chives -2pc Albacore Sushi w ponzu and chives -2pc Salmon Sushi w toasted sesame -Toro Hand Roll -1pc Japanese Yellowtail Sushi w lemon -1pc Sea Bass Sushi w yuzu ponzu -Blue & Dungeness Crab Hand Roll Aya's take: As a self-proclaimed sushi connoisseur, I'm shocked & appalled that it took me so long to try Sugarfish! We waited ~15 minutes for a table for 2 during weekend lunch, and service was fairly quick and attentive once we were seated. I went with the Trust Me as we were in a bit of a rush and it seems to be a reliable choice with a decent variety. Every bite was delicious. Simple, fresh, and quality - that's really what you're getting here. My favorite bites were the Tuna and Chutoro Sashimi, Salmon Sushi, and Japanese Yellowtail Sushi. The Salmon Sushi in particular melted in my mouth and the toasted sesame elevated the bite beyond my expectations. The Hand Rolls were also great but the rice-to-fish ratio could've been a little better. They recommend you eat it as soon as it hits your table as the seaweed is the freshest then. All in all, Sugarfish truly exemplifies freshness over complexity. No tipping policy and friendly staff. Highly recommend! read more

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The line might be long but it is ALWAYS WORTH THE WAIT. Charlie's Angel... Charlie is now a manager here. She is amazing. The ambiance here is great. It is very easy to become a regular here. In terms of ranking on the sushi: 1) Salmon Kombu (special)- your taste buds are in for one hell of a ride... trust me 2) Toro Hand roll - this is the BEST HAND ROLL EVER!!! If you are easily hooked on good sushi... you are in big trouble with this one. They mix 2 different types of toro along with albacore, all in one roll. 3) Albacore Belly (special) - this gives the Toro a run for its money. 4) Salmon Hand roll - I am a big fan of salmon. There is nothing like crispy seaweed, hot rice, and fresh fish... so good 5) Blue and Dungeon Crab Hand Roll Honorable Mention: the Unagi Hand Roll over at KazuNori is even better than the Toro. Sadly they don't have it at Sugarfish. It is worth mentioning that Sugarfish and KazuNori are the same owners. They each have different menu items than each other, making it easy to go back and forth between locations. They are both AMAZING. The staff are always amazing, even when they are short staffed. Make sure to thank your servers repeatedly. They work so hard and do an amazing job. Just sit back, enjoy the sushi, and appreciate that it is NOT ABOUT SPEED. It is ALL ABOUT THE QUALITY. read more

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Here's the deal: Sugarfish never misses. Either location is always consistent and delicious! Great service! No Reservations! read more

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Sugarfish midtown west is always phenomenal. I appreciated the warm greeting. Then, the food... it was amazing, as always. We were greeting well, seated nicely, and treated like royalty. Even though the same patterns leave the kitchen regularly, we were well taken care of. This is some of the best sushi that I've found outside of Tokyo. I'll continue to come back and bring friends and associates here. Great food, great people, great location, great seating and decor. It's not all that noisy when it's crowded, either. So big pluses all around! read more

Came here on a weekday and the place was packed. We were told 45 minutes for a table, but it turned out to just be a 15 minute wait. The restaurant is small with a little bar on the side. We got the don't think, just eat trust me and it was a lot of food. The pink lobster sashimi was my favorite, nice and sweet. My least favorite was probably the eel, I think I prefer the frozen packaged one!The hand rolls were a bit too ricey, so took some out to better appreciate the filling. Service was friendly and quick. Tip is included in the menu price which is a nice perk. read more

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How lucky can a girl be to have the best sushi spot in Midtown West right next door to my hotel while visiting the Big Apple! Small but quaint dining space with some bar seating. Best to make a reservation on typical busy days/nights but can possibly snag a table quickly if the party is small. We visited on a Tuesday evening around &7pm and had a 45 min. wait. Service is great and final bill includes gratuity, no tipping here! Love that they offer a few TRUST ME Nozawa options for big sushi eaters. Several standard sushi options and equally great hand/cut options for lighter sushi eaters. My favorites were the cucumber roll perfectly balanced for vegan palates and the Lobster roll, perfect for everyone! Highly recommend this spot. read more

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Amazing, as always. Even the newer team members get the vibe! The service is great and the food is phenomenal! read more

SUGARFISH | Midtown West - Yellow tail nigiri - Japanese Near Me - New York, New York

We absolutely love this place! The sushi is so fresh, and many choices can be a roll or nigiri The pink lobster is my favorite. There are tasting options, but since my husband and I know what we like we just go a la carte. The service here is always excellent as well. Since we've become regulars we got to know James the manager and he runs a tight ship. He is so courteous and it's obvious he cares about his clientele. read more

Big fan of Sugarfish, I know what to expect. The wait wasn't too long to get in though we did have a little bit of it. They were quick to seat us after and I love how the menu isn't too large - meaning everything is fresh. We order the omakase Trust Me because we thought it was the best deal and quantity of food. Overall, I was impressed by the freshness of everything and how quickly it came out. There wasn't anything that I ate that wasn't pleasant. Inside, it was sort of dark which makes it a good ambiance to have conversation in and not feel overwhelmed. Definitely coming back and checking their other locations too. read more

SUGARFISH | Midtown West - Trust Me - Japanese Near Me - New York, New York

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Stumbled upon this place as it was only a few mins walk from our hotel and this ended up being our favorite food spot while in NYC. The vibes, service, prices, and quality of fish were all excellent! Definitely give this place a try! read more

Sat at the counter. Service was excellent. Very charming and friendly. Made us feel welcome. My favorite thing was the ponzu sauce (house recipe) on the sashimi. Yum. And everything on the Trust Me Light was delicious. I should have ordered more. I'll be back. read more

Great- friendly service and delicious food! If you aren't a sushi person, there are cucumber and other rolls that you can get, and they're delicious, too. read more

Very good like the quality. The fish melts in your mouth also the server was excellent

3 out of 5 stars Visited SUGARFISH by sushi nozawa today -- a spot we've been to many times, both at this location and others across NYC. The restaurant was full and had the expected modern, casual vibe. It was somewhat clean, though the service felt stretched thin for the number of tables. That said, our server was friendly and accommodating. We ordered "The Nozawa Trust Me" menu ($59) plus a Kampachi nigiri. As usual, the meal was well-paced and curated. The Salmon Sushi and Bluefin Otoro were excellent, but a few other pieces felt less fresh, with firmer textures that stood out in a not-so-great way. The ginger didn't seem fresh, and the hand rolls -- usually a highlight -- were disappointing this time. Kampachi, especially at the added price, was underwhelming. The portion sizes are reasonable, but the prices continue to creep up over time. While still a fine value for streamlined sushi, it's starting to feel less compelling. Overall, it remains a clean, approachable experience for those looking for consistency -- though it lacks the nuance and personalization of traditional omakase-style dining. read more

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SIMPLY THE BEST SUSHI WE HAVE EVER HAD - ANYWHERE- PERIOD! We have only done takeout here always. We do the "To-Go Trust Me BOX" for lunch, ALWAYS + get whatever pieces of Sushi & "Cut Rolls" (Maki) that we may so desire that day. To provide the best takeout sushi, they do not sauce the fish. They package the sauces for you and provide instructions to let you know which sauce goes with each fish. Nozawa-style sushi is based on a commitment to these principles of quality and excellence: 1. Quality starts with the best fish every morning. 2. Simplicity and balance should be used to accent the flavor and texture of the fish. 3. Sushi should not be stringy, chewy, tough, or fishy. 4. Rice should be warm and loosely packed so it melts in the mouth. An important point about Nozawa-style sushi is his strict adherence to traditional sushi: You'll find no California rolls, spicy tuna rolls, or teriyaki at SUGARFISH. Chef Nozawa believes the sushi experience should be pure and simple. Finally, the dishes are served exactly the way Nozawa and his tradition dictate. Please, no requests for extra sauces, salt, or bowls of rice- you WON'T get it! WE AGREE! Our son turned us on to this place several years ago. We have been eating here since this location opened up July 30th, 2020 [yes during Covid times] They are a NO TIPPING restaurant Hospitality is included in their menu prices. Phillip & Lisa read more

Amazing! The service was really quick and they had some really good sushi options. There are various set menu options or you can pick what you want and every bite was so good and savory. read more

SUGARFISH | Midtown West - Japanese Near Me - New York, New York

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How much do I love you, Sugarfish? To NYC and back! I never miss a trip to Sugarfish when I visit NYC. It's not often, so I really savor it when I'm here. The sushi here is just superb. Literally the best I've ever had, every time I eat here. I have never had a bad meal here. The fish melts in your mouth. I don't know how they do it. The pieces are perfectly cut into a single bite size. I find a lot of other nigiri at other restaurants are way too big for one bite. Not here. Each piece of fish is lovingly cut and crafted to make an amazing bite. Just trust them and go with the "Trust Me" menu. Every course has a different flavor combination from the tuna sashimi with ponzu and chives to the Japanese yellowtail with lemon. The fish is so fresh and never fishy or tough. Delicious! The rice is especially good as well. The rice is warm on the bottom and the fish is cold on top. Amazing combination. I wish I could teleport to NYC tonight for dinner!!! read more

SUGARFISH | Midtown West - Albacore Sushi Salmon Sushi Japanese Yellowtail Nozawa-style Shrimp Sushi - Japanese Near Me - New York, New York

Sugarfish has never done me wrong! This is one of my favorite spots to go to because the food is always good and the price never changes. Customer service is fast! read more

SUGARFISH | Midtown West - Japanese Near Me - New York, New York

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First, the gals at the entrance were polite even though busy and sat us quickly. We were greeted by Katie who was great, friendly, knowledgeable and just all around wonderful. OMGOSH the sushi is so amazing, delicious and unique in concept. Ambience is a nice cool vibe, not too quiet not too loud. Did I mention the food!!! We had a wonderful evening and will definitely return. read more

I went in about 5 and got a seat at the bar, but it was packed by the time I left around 6. I heard them telling people waiting for a table that if they sat at the bar to wait, they'd have to stay at the bar. I just got a couple of rolls and they were both good. They came out quick, so it's a good option if you're in a hurry and get there early enough. Gratuity is included in their prices. read more

SUGARFISH | Midtown West - Japanese Near Me - New York, New York

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So far, I have to say that this has been my absolute favorite sushi experience! The food is incredibly delicious--every bite is a delight. Not only is the sushi top-notch, but the service is also fantastic, making you feel welcomed and taken care of throughout your meal. The atmosphere is warm and inviting, perfect for enjoying a nice meal with friends or family. The only little downside I noticed is that they don't offer draft beer, which would have been a nice touch. But honestly, with how great everything else is--from the flavors to the overall vibe--I hardly even mind! I can't wait to come back and enjoy another wonderful meal here! read more

SUGARFISH | Midtown West - Japanese Near Me - New York, New York

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Sugarfish's quality is in between a NYC lower priced omakase and the sushi places you get at your local sushi restaurant. Sugarfish is great for those who want to step out of their California, Philadelphia or fried roll phase and try raw fish, but is not as intimidating as a chef's course at an omakase restaurant. I went during a Monday night at 5 PM, and it was completely empty. I recommend going to this place during an off hours to avoid the wait. I got the Nozawa Trust Me, and it was a great portion for the price ($56 without tax) and tip is already included in the price. They offered O-toro which is a great premium piece. Their pieces are different from other sushi restaurants as their pieces are more square, and thicker. The quality was not the freshest, but it wasn't too fishy and was bearable. The rice was falling apart which did annoy me a bit because I kept having to stuff the sushi piece in my mouth quickly and pick up the remaining rice. Overall, this is a good sushi training wheels spot but I would pay more for an omakase with better quality. read more

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We lucked out on a this year on Boxing Day; there was no wait! When we're in NYC we always try to squeeze at least one meal here! Always a treat for us San Franciscans! Jordan, Molly and their team were so hospitable! read more

sometimes when something is so known and hyped you're scared on whether it'll be worth it or not and this was actually my favorite restaurant I went to this time around in New York. it's a first come first serve establishment, and we waited only 15-20 mins on a Friday evening (after we finished though, line was definitely longer). the quality of the fish was just so fresh and nicely (simple but still nice) presented. also wish we could tip them (no additional tip) because the service was incredible and they explained everything. the sake bottle was also $15 and enough to get me tipsy and for the two of us to take around 3 shots haha so a pretty good deal read more

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Some of the best sushi I have ever had. Would come to NYC just to get this. The albacore is magical. Just wow!

I went for Friday lunch & enjoyed the Trust Me - for $39 it is an excellent price point. At Sugarfish, the fish is always high quality & fresh, so this option is truly affordable. The atmosphere is cozy and dim, the service is on-top of it & overall, the experience is great. read more

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Wow! This is maybe the best sushi I've ever had. We were able to walk in and only wait about 5-10 minutes for a table. Our waiter was super helpful and showed us how the menu worked. We both did the trust me menu, which was great! I loved that we both got to try a lot and it came out in courses. My favorite thing was probably the salmon sashimi, but truly everything was so good. The fish was very fresh. I will say, I wasn't stuffed by any means, but it was a decent amount of food. Also, it's nice that they don't allow tips, something you never see in the states. Made us feel better about spending this much on our meal. read more

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Sugarfish is the first omakase I've been to. I decided to come here because I wanted to take my bf somewhere nice and it was a relatively accessible and affordable omakase to get into. We wanted lunchtime prices, so we came around 1 pm for the $37 Trust Me special. The food itself was phenomenal. No need for additional seasonings or courses for us. My favorite was the Tuna Sashimi, marinated in an acidic yuzu sauce. However, everything was good in its own way. Every flavor felt purposeful and complemented each other. Definitely worth more than the average sushi. Fish was also noticeably fresh and tender. I have a light appetite and I was STUFFED after the Trust Me. I had my bf eat my leftovers, which I'm guessing would've been taboo at a non-chain. There's also a $27 Trust Me Lite for people that want less. I also must shout out the service. We were in a rush to get to a concert next door at Carnegie Hall, and the servers offered to bring our courses faster so that we could get there on time. Not before other people that were waiting, just quick enough so that our courses overlapped (normally you would serve one after the other). Anyway, I would definitely recommend this place for anyone interested in budget omakase. It doesn't have the same intimacy as a "real" omakase and feels more like an average sit-down restaurant with the option for omakase. Still, it's a good first step for those looking for that experience. read more

SUGARFISH | Midtown West - Tuna Sashimi, Edamame - Japanese Near Me - New York, New York

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Food was great our server Gavin was awesome this is the best bank for your book sushi in the entire city and the vibe in there is always on point very quiet and relaxing. Nice if you wanna have a conversation with somebody no loud music which I really appreciate. read more

came here on a Thursday night after a show nearby, it was after 9pm, was told wait is btw 15 to 30 mins, i wasn't going to wait but my friend convinced me that it looks like there's only 1 table ahead of us actually waiting inside, we got seated less than 10 mins, I was happy but the estimate was way off from the hostess! I was hungry and all i ordered was hand rolls and didn't entertain the idea of sushi, i had toros, crab and yellowtail, all of them were delicious, but the way it was serve was killing me when i was hungry, 1 roll at a time, even though i ordered 2 toro, it came on separate times, many mins apart, almost teasing my palate, the seaweed was fresh and crisp, rice was warm, soft and well seasoned and subtle, fishes were very fresh, I also displeased that hand roll selections were very limited, service is friendly and slow, my friend ordered one of their combo dishes that came w edamame, selected pieces of sushi and a hand roll. our foods came different times, i meant many mins apart, so I was watching her eating ahead of me while my stomach was protesting. read more

Came here on a Sunday afternoon around 2:30 and was told it would be a 30 min wait for 2 people. That was fine with us and we waited in the waiting area near the bar. We were surprised when our table was ready in 15 min. I got the nozawa trust me and my husband got the don't think just eat. I also added on some hokkaido scallops. Food was so good kept forgetting to take some pics. We really enjoyed our meal and will def be back. Our waiters were really nice and hospitable. Its a very intimate vibe. You are seated right next to your neighbors so be mindful of your convos. Eveyone can literally hear everything. Also an FYI - you can substitute some of your choices in the set. We only found this out when we heard our neighbors ordering and changing up the sets. This is also a no tipping restaurant. read more

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