One of my favorite sushi spots in NYC SUGARFISH is seriously one of my favorite restaurants and our lunch at the Flatiron location was so good. We did the Trust Me lunch menu and it was such a good way to try a little bit of everything. We got sashimi, nigiri and hand rolls which I loved. We also really love KazuNori, so I was excited that SUGARFISH has the hand rolls too. It was nice getting the hand roll experience but also having all the other sushi with it. The crab hand roll was SO good and the tuna belly sushi was another favorite of mine. Also love how we get to start with edamame! Everything was super fresh and flavorful without being overly complicated. I love when you can actually taste the quality of the fish. Definitely one of my go to sushi spots when I'm in NYC and I'll absolutely be back! read more

SUGARFISH | Flatiron - Sushi Bars Near Me - New York, New York

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Granted this was a to-go order: the fish was excellent and showed which fish paired with either the ponzu or the soy. Quite filling and I wish I got the chance to try this in-person. My favorite was the crab roll and the eel (added-on for additional cost)! Cheers! read more

SUGARFISH | Flatiron - Box - Sushi Bars Near Me - New York, New York

This was my first time trying sugarfish but I have heard raving reviews. This is an omikase style cozy sushi restaurant. They don't take reservations, but when we arrived they had a large waiting room upstairs, and we were sat within 20 minutes. We all got the omikase pre-decided courses but in varying sizes. We also got a few extra pieces and rolls to try out their limited time items. Overall, the quality of fish was really great. I especially loved the unique cut of fatty tuna that i ordered on the side. I think the value for these meals is great as well. However, the service was very confusing, as they didn't seem to know what they were serving us. Servers asked us whether we received a certain course yet, which I thought was odd. I could see how it is hard to manage given we all got different sized meals, but this is unexpected at a higher end sushi place. read more

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It is pretty popular. You need to grab a reservation. The sushi is good and they are known for their chefs choice. The ambience is dark and a cute date night. Overall good vibes. read more

SUGARFISH | Flatiron - Sushi Bars Near Me - New York, New York

Think of the omakases I've tried, think this one ranked the bottom, keeping mind of the price. Starting with the good. The fish was fine. Favorite was the first dish. Tuna was fresh. Just a little salty from the soy. Also up front that there's no tip. The rest...not so good. The soy sauce is like regular kikkoman regular soy sauce. The edamame was salty. The nigiri pieces they added soy sauce already...was salty. The rice was mushy too. Which is a shame because I did like the amount of vinegar and sugar added. But then when they added soy sauce, the whole thing just fell apart and barely can pick up. And then again...salty. And then look wise, the nigiri just looked like slapped together and not shaped Now as for tipping policy...no tipping and it shows. The servers just look and act like they're just fed up and going thru the motions. There are definitely omakase places out there that are magnitudes more worth just paying like $10-20 more. Heck I prefer regular sushi places over this. Still....cant beat the price of $40 and no tipping. read more

SUGARFISH | Flatiron - Sushi Bars Near Me - New York, New York

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Second time eating at the flatiron location for dinner and what I love is not having to think about what I'm going to order! I got the Trust Me Lite and it was delicious - Sugarfish offers consistency in a great way. My date got the Trust Me, and we were both perfectly stuffed. Only negatives is them not having grenadine to put in my Diet Coke, and the bathrooms were a mess. Also a random thing we noticed was our server wearing a mask as if she had Covid or something! But all around great time and the wait was only around 30 mins tops. read more

SUGARFISH | Flatiron - Sushi Bars Near Me - New York, New York

SUGARFISH is a great place to visit if you're craving quality sushi that doesn't break the bank. We found their Trust Me Lite was the perfect amount for a filling lunch. You don't need to worry about indecisiveness as it comes with a hand roll, three nigiri pieces, edamame, & sashimi. They're also a non-tipping establishment so the service is already included in the $30 price. This is amazing value considering how many different items you receive. Food-wise, their sushi was fresh & well seasoned! You can tell they take pride in serving only quality. The main downsides were due to being so busy you do feel rushed & they were forgetful in bringing out some of our items. Otherwise loved this experience and the concept of the Trust Me Menu. It's brilliant! read more

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Fish cuts are thin and not like many of the other omakase places. Rice fell apart too easily, felt hastily put together. Tried the Nozawa Trust Me box, was not as satisfying as I thought. Dine in set is different from to-go set which was not communicated by the staff - seems like they still need training. Small restaurant with dim lighting. Nothing stood out and I'm not sure why this place has so much hype. Would not recommend and will not be coming back. read more

SUGARFISH | Flatiron - Sushi Bars Near Me - New York, New York

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Service: 4.5/5 Food: 4.7/5 Price: $30-$70 Vibes kinda fit all types of situations: solo diners, casual group of friends, couples date night. The low lights create intimacy + the bustling chatter makes it not feel stuffy. Kinda annoying the bathroom is upstairs, which is just a lounge area otherwise. Inside is really nice with separate soaps for before + after your meal. Overall, they have good quality ingredients + their pieces are topped with fragrant garnishes. A bit heavy on the soy sauce + that's, unfortunately, not adjustable, because of strict requirements to follow the originally intended recipe. What I Ordered: - Trust Me: surprisingly filling set - Hokkaido Scallops: slightly sweet, tender - Green Tea: great hand warmer haha read more

First time not getting the Trust Me options and just going off the nigiri menu as I wasn't looking for a full meal. I got Hokkaido scallops, bluefin chutoro, and salmon kombu. All were delicious, but the salmon kombu was my surprise favorite. The prices are high though. Service was very attentive and I enjoyed sitting at the bar. read more

SUGARFISH | Flatiron - Sushi Bars Near Me - New York, New York

Loved our experience here, but omg the prices. We did takeout and brought our sushi to the park to enjoy, which I highly recommend. All of the fish was very obviously fresh and high quality, but I was disappointed by how poorly the rice held together. We all ended up losing half of the rice on each roll/piece. I love the suggestions on the box and the different sauces that go with different fish. I don't know if I would choose this as my place to visit again in the city for sushi, but we did enjoy it! read more

SUGARFISH | Flatiron - Sushi Bars Near Me - New York, New York

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Absolutely wonderful staff and service,everyone super friendly on point and pleasant. Loved this location it was fun to watch the staff work while at the bar. The food is unbelievable everything was amazing didnt need soy sauce or wasabi. Melt in your mouth,fresh and flavorful. Definitely recommend for any sushi lovers. Iced green tea was smooth and lovely. read more

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The sushi was like fine, incredibly slow service, and they served our last course to the table next to us and they brought us the check. We informed them our final course hadn't arrived, and they went back to check twice like we lied about it. Waitress didn't seem to really care and did nothing to make it right. read more

BEST SUSHI. Simple & perfect. Sat at the bar and it was such a vibe. Service was efficient. read more

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Such a lovely time here during a recent trip to NY! We were lucky to only have about a 45 minute wait on a Monday evening, just enough time to have a drink nearby. We ended up sitting at the bar, which was a lot of fun. We each ordered the Trust Me menu, plus the Albacore Belly (a must). Everything was prepared well, and super fresh. It's such a fun variety of different bites. Can't wait to come back! read more

This place never gets old. The best sushi and such a good value. "Trust me" every time. read more

SUGARFISH | Flatiron - Sushi Bars Near Me - New York, New York

I love SUGARFISH! The fish is consistently high quality and delicious. This visit would have been 5 stars except for the slow service. I usually have a great experience with service at SUGARFISH, but it was challenging to get our server's attention. Also when we got the bill, there was no pen to fill out the birthday club checkin form and it was challenging to get a pen. read more

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Very high quality sushi, nigiri, and sashimi all for great pricing. We will definitely be back! We ordered the edamame, salmon sashimi, bay scallops hand roll, blue dungeness crab cut roll and Japanese yellowtail cut roll. All very very good! read more

Unique and cultured cuisine focused on traditional sushi with simple, high-quality ingredients which melt in your mouth. I would recommend the Trust Me or Nozawa Trust Me (package of 7-9 rolls). Each roll is created with loosely packed rice and single piece of seafood on top which has a simple yet delicious profile. Also to note, a tip is included in the price you see on the menu. read more

We ordered the Nozawa Trust Me, which I had tried before and was really impressed by. This time, some of the fish had a slightly fishy taste, but it was still quite enjoyable overall. The service was attentive and accommodating, especially since I was on a time crunch, which I really appreciated. I also love the cozy, dim setting, it makes for a relaxing dining experience. Overall, while the fish wasn't as perfect as my previous visit, the combination of good service, atmosphere, and tasty sushi makes Sugarfish worth coming back to. read more

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If you're looking for good sushi in Manhattan without breaking the bank, stop in to Sugarfish. I've been to a few locations and I always get the Trust Me or the Nozawa Trust Me, which is essentially the chef's selection of the freshest cuts of fish that day. The fish is always fresh and well seasoned. The rice is warm and doesn't always stick together, but the taste is always top notch. That's what Sugarfish does - they make things their way, and although it may not be what you expect, it's going to be good. If i had one complaint about Sugarfish, it's that the lighting is a bit too dark for me - i think the experience would be enhanced with a little more brightness in the dining room. But still, a good meal, good sushi. read more

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My first dining experience at Sugarfish was pretty amazing. My friend and I arrived around 12:30 for lunch and we were seated almost immediately. The only hiccup was not getting menus when we were seated, so we had to wait a bit to finally get menus to look at. We both ordered the Nowaza Trust Me and enjoyed every course! All of their fish was so fresh and every bite was so satisfying. My top favorite sushis from this set were the chutoro sushi, yellowtail, and albacore. The last blue & dungeness crab hand roll was the perfect way to end the course and was so delicious as well. Every course came out very timely and the waitstaff were great! I would definitely come back for another meal! read more

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Really disappointing from the last time I was here. Dirty table. Dirty booth. Rice that was overly sticky and stuck more to my hands than the fish. I would be served the same course before my husband. Out of the tuna tasting and ultimate experience tasting. Still a good value for your money and the pieces of sushi were tasty and fresh, but there are other better cleaner places in the city for an omakase experience. Went around 4pm on a Sunday. read more

I've heard about Sugarfish for so long and know it has somewhat of a cult following, so I finally decided to give it a try while I was in the area. I walked in around 1:45 on a weekday and found that the place was absolutely packed. Ambiance wise it has a very cool vibe. I asked about the wait time, the hostess said it could be around 30 minutes. But hey, I was already here, so I decided to put my name down and use their bathroom in the meantime. Shortly after I came back from the bathroom and sat down she let me know she actually did have a table for me which was great. My server explained the menu and recommended one of their set menus which, in my opinion was a great value. I chose their $39 set which included edamame, two hand rolls and a few other pieces of sushi. The edamame was a decent portion and salted just right. The salmon and tuna nigiri were fresh and hearty, plus the sushi rice here is so well seasoned. The toro hand roll was delicious, the yellowtail and sea bass were refreshing bites. The blue and Dungeness crab hand roll was perfectly cooked too. This is a non tipping restaurant, so my total for all of this food came out to $43 with tax which I think was a steal. The only drawback was the wait time in between courses. Though I think coming here with a friend for a long yap session would help pass the time! read more

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Really good sushi for the price. I was impressed by the amount of food in the sets. I ordered the "Nozawa Trust Me" ($50) and it came with 2 appetizers, 10 pcs of sushi and 2 handrolls. The fish was thick and fresh, really good quality for the price. The only problem with my meal was that the rice on the nigiri was too warm and was falling apart. Overall, good sushi, would come back. read more

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Excellent sushi. Quick service . Nice crowd!Eqch piece was Delectable and fresh. Some were Wrapped in seafood and others were wrapped in Seeweed. Delicious sushi read more

Very solid sushi place, the menu is a bit plain from a creative roll perspective. However the fish is very fresh and delicious, the service is attentive and quick. If it's a first time visit try the trust me order, it's filling with a good mix of sushi and sashimi. read more

I was craving sushi and despite and abundance of them in the area, this was one of the few that wasn't closing at 9. Being a party of 1 at a later hour, I had no wait to be seated though the restaurant was still almost full. There was plenty of "ambience" which is another way of saying it was pretty dark and made it difficult to see the menu. I was promptly served as well, getting going with some drinks and quickly settling on the Trust Me, which ended up being a great choice. Service was very good and when I had to flag someone down to get soy, they were very apologetic about it not being delivered previously, which was not a big deal. In reading previous reviews, I am in complete agreement that the rice is warm (which I liked) and that it falls apart easily (I did not). The quality of the fish was great. However, the Trust Me didn't quite satiate my appetite so I ordered another roll. At the end of it all with several drinks and the fish, it turns out gratuity was included which made this one of the more reasonably priced sushi dinners I've had anywhere. Definitely worth a stop if sushi is what you're craving. read more

As a fan of Kazunori, I knew that Sugarfish wouldn't disappoint! I came with a friend and fellow kazunori fan for an early dinner, and we were thankfully seated really quickly around 5:30pm. About 30 mins later, the restaurant was packed! We both decided on the Trust Me ($46), and it came with a decent amount of food! I looove the ponzu sauce that they put, which provides the perfect amount of acidity without overpowering the fish. Favorite pieces include the yellowtail and albacore, and the toro and crab handrolls. I was just about full, but needed a little something more to feel satisfied, so I got an additional bay scallop hand roll ($7). My friend ordered another crab handroll - this was seriously so good. Our final total came out to about $63pp (no tipping here). Probably a bit on the pricier end for the amount of food, but everything was really fresh. I personally prefer kazunori a bit more for its value & handrolls, but I enjoyed Sugarfish! Ambiance is casual - perfect for a quick dinner! read more

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I really hated the sushi rice at Sugarfish. The rice was warm, slightly overcooked and gummy, falling apart when trying to eat the Nigiri pieces. I mentioned to the server/hostess at the end and they were apologetic, but said that's the style of rice there was different and the falling apart part was to be expected. The service was otherwise very good although we did wait 40 minutes for a table. Sake was fine, cost of the meal was reasonable. read more

Came here with a friend a while back and I don't get the hype. We both had the Nozawa Trust Me- plating looked really sad, the fish was just ok, and the rice fell apart easily read more

The food is excellent. The service here missed the mark completely- the hostess was actually the most pleasant. Felt very rushed, servers couldn't speak to the food that was ordered and just placed on the table. Things were forgotten, and overall seemed annoyed with any questions we had. I love sugar fish but the experience has so much potential. read more

Amazing 10/10 experiences. Dined in, had the Trust Me à la carte, and it was delicious. Service was amazing, helped me through the menu to understand what was good, and extremely clean bathrooms! read more

Waited over 45 minutes for a pickup order.. After checking in multiple times and repeatedly being told that it wasn't ready yet, one of the hostesses finally *actually* checks and tells me the order has actually been sitting there for 45 minutes. Absolutely infuriating - had they actually checked the first time I would not have Wasted my time waiting for a completed order. Do better. read more

Super nice staff. Food courses were brought out at a nice pace. We had the $50 Nozawa lunch option that came with several courses. It was a good value. It was tasty and nice option. Every course had tasty and fresh fish. The only issue was the rice fell apart with several pieces, I like it more sticky. The service and value here are very good. Especially considering this is a no tip restaurant. It's great to see happy servers who are paid appropriately by their employer and don't depend on randoms to tip. The service was excellent! I don't live nearby anymore, so I don't think I'll visit again. But it was a great 1 time experience! read more

Went here for a business lunch today and it was fantastic. The freshest fish flown in from all over the world. Even simple things like the flavor of the rice and the crispness of the seaweed on the hand rolls is amazing. Go with the Trust Me Menu and you will be amazed! The service was great and Hazel our waitress did a great job explaining everything and was very professional and pleasant. The restaurant was packed but not very noisy and you could have a normal conversation without having to yell across the table like at a steakhouse. Really great spot! read more

Nice location for a Sugarfish on 20th and Park Avenue in the Union Square area. We are meeting the kids here for lunch and ordering 4 Trust Me's with a few substitutions like no shrimp aka ebi. It's a smaller location that is very convenient! My daughter had the Nozawa and me and my son and BF had the Trust me. I was so full and couldn't eat another bite. Very satisfying lunch!! read more

SUGARFISH | Flatiron - Yummy sushi - Sushi Bars Near Me - New York, New York

We got the 'Trust me' set menu. I'm never a fan of edamame, so that was 2/10 for me. The tuna sashimi was a 10/10, hits all the right flavours. The yellow tail, nigiri, hand rolls and everything else after were alright. It's very fresh though. The dishes kept coming so def. worth your $$ The waiters were all super nice, very vibey. Honestly, so concentrated in the food and convos didn't pay too much attention to ambience. read more

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We sat at one of the first tables as you walk in the door on the left. Our waitress was mediocre at best. There were questions she could not answer about the fish on the menu. The menu is not that large that she should've not been more educated. The service she provided was less than satisfactory. She mixed up dishes and didn't get orders right for each of us. If it wasn't for the maître D, we would've been completely fed up. We've eaten there many many times and this was the most unsatisfactory service we've ever had. Though the food was great as always.. service made our lunch experience the worst we've had there!! I think they need to reevaluate their service and get it together as there are other amazing sushi restaurants within a close radius! read more

we had "Trust Me" set lunch for $39.00 each which included: Edamame, Tuna Sashimi - ponzu and chives, Albacore Sushi - ponzu and chives, 2-pc Salmon Sushi - toasted sesame, 2-pc Toro Hand Roll, Japanese Yellowtail* Sushi - lemon, 1-pc Sea Bass Sushi - yuzu ponzu, 1-pc Blue & Dungeness Crab Hand Rollh. All served separately as available. They are very particular about rules (no soy on already sauced items!; eat the hand rolls RIGHT AWAY!) the star was efficient and friendly. My only issue is the rice isn't sticky enough to stay together when dipped in soy, which seems a basic sushi rule THEY shouldn't observe. Overall a decent lunch at not too bad of a price. read more