We needed a nice shirt for a luau that week, and read great things about this shop, so we drove all…read morethe way from Kailua-Kona to check them out. The womens' selection left a lot to be desired, but the shirts look great.

I love Sig Zane shirts! I've bought shirts for my husband, son, future son-in-law and co-workers…read more I receive emails on latest arrivals, and the shirts sell out so fast. The material and sewing are top-notch. The shirts are one size larger than average brand, so my co-workers who normally wear x-large will fit large, and my son who normally wears a large fit the medium. I used to go to the downtown store with a co-worker but it is easier to order online. There are more sizes and designs on-line, and shipment is super fast!

It's a must visit for me whenever I'm in town! High quality and great selection and serviceread more

You won't find artistic clothing like this anywhere else. Very unique and very bold. Very much the…read moreother side of aloha. Highly recommend.

Love this shop every time I come to Hilo I stop in to get something. We are always greeted with…read moreAloha and talk story with the staff.

Super cute store! I…read morecame here specifically to purchase a gift for a friend. Free parking out front is always convenient and appreciated. We were warmly greeted upon entering and had a wonderful time browsing all the merchandise for sale. It didn't take me long to find the perfect blouse for my friend. The fabric was nice quality, the design was fitting, and best of all, she liked the lehua graphic! In addition to the shirt, I also bought one of their automobile license plate holders because I thought it had a great message, "Aloha...live it and give it." Especially on our road ways folks, be nice. It only takes but a few seconds :)

We were visiting from Oahu and stopped in to see what they had. I saw some really cute shirts for…read moremy girls and they were on sale! The workers here were soo amazingly friendly. I absolutely love HILO and the genuine Aloha!!! Thank You HIC Hilo!!

Very similar to other HIC locations. Price and sales are consistent with other locations as well. I…read morewouldn't call it cheap but it's also not terribly expensive. They carry all the standard surf brands with great selection for men and women. We come for the accessories like their bags, belts, hats, etc. and they have great variety. The style is geared toward a surf and skate lifestyle. Staff was really friendly and helpful. They're consistently approachable and chill, which blended right into the feel of the store. We got exactly what we were looking for with the staff's help. They even helped us get a better deal by recommending some of their current sales.

Reasonably priced store with large variety of clothing, jewelry and gift items for sale…read more We bought beach towels, Hawaiian shirts, and bracelets when we stopped by earlier this afternoon. Service was very good. They have two changing rooms. Good parking outside.

This shop is THE place to go when you're in the market for any sort of Hawaiian clothing,…read moreaccessories or souvenirs (particularly the first two). They have an uncountable number of dresses and shirts for all sizes and genders, and it's easy to find a matching set (dress for her, shirt for me) with identical prints, as my wife insisted on purchasing before attending a luau the following night. And the prices are surprisingly reasonable, with a adult dress, adult shirt, and toddler shirt/shorts combo (for our little one on the way!) ringing up around $70 bucks! It's easy to support this local, family-owned establishment, thanks to its incredible selection and affordable prices. Mahalo!

FMHI is always a vibe! From the moment you walk through the doors the music is always fun, the…read morestaff is friendly and the merch is always fresh. I'm excited to see each week what new stuff they put out. If you're looking for a local streetwear brand to rock/support look no further than Farmers Market Hawai'i & Broken Hardened!

From the owner: Famers market is a stand alone street wear brand in HAWAII that blends several types of musical…read moreinfluences ranging anywhere from HIP-HOP to Hawaiian slack key into a world of fashion unlike anything else on the market. The inspiration is curated and guided by Keoni "@painkillers" Payton who used lifes toughest lessons and losses as a library in which he pulls many of his capsules and design ideas from to create streetwear in Hawaii through the lens of an actual indigenous persons who was both born and raised in the islands.

Amazing Art! These images created by her brother are absolutely stunning. After I purchased mine…read moreour group had to go back to get some. The combined stories and imaginative flow of the design is unbeatable. Definitely worth a trip to the big island Hilo Market.

Most creative Hawaiian designs I've ever seen. Messages behind the art are what assists in making…read morethe products unique. Jeramiah White is definitely a gifted artist with a bright future ahead of him. 2nd option for these designs would be blank writing cards which could double their sales, as one can only wear so many tshirts. I'd purchase dozens of the images.

I want to thank Rhoda& Jade for their great attitude while assisting me on April 26, 2026!…read moreThey are extremely helpful& knowledgeable about Macy's' inventory! If not for these gals.. I would have walked out empty handed! Kudos Macy's for hiring such kind& considerate employees..I will be back!

Super high pressure sales ladies. If I tell you 3 times that I don't want a Macy's charge card that…read moremeans NO. I left my would be purchases on the counter.

Shopping in Hilo Town, Hawaii…read more.. I remember the name of this store... I was here decades ago when I was active with the Jaycees (Junior Chamber of Commerce). We would have meetings on the Big Island every so often. After our gatherings, we'd roam around the town! This store still has amusing gifts, practical items, and cute stuff! It has postcards, jewelry, t-shirts, plushies, baby items, children's toys, Aloha shirts, soaps, lotions, books, Hello Kitty merchandise, tote bags, greeting cards, and more! Service is very friendly! The nice lady at the cash register asked me about my Shohei Ohtani shirt... LOL! Note: this store didn't have air conditioning... shucks! However, there's free street parking all around the area!

Cutest little shop in Hilo! Definitely a must stop if you are spending the day on that side of the…read moreisland!