My husband & I have been a member of this gym for over 4 years. Since that time, this gym has had…read more4 changes in ownership with the latest & best change happening about 1.5 years ago. Now, this amazing gym is owned solely by Dave & Jaime, a local husband & wife team who are dedicated to providing a clean, family gym with well maintained equipment, exceptional classes & a pleasant atmosphere for working out. They are present owners, not only investing money but also their time to make this gym better & better every day. They are attentive to the needs of their members & willing to listen to constructive opinions & suggestions. Since they took ownership, Fitness 1440 has added wonderful morning & evening classes for a slight increase in your monthly membership fee. Just divide that increase by 4 (assuming 4 weeks to a month) and you'll realize that the price is a steal! Classes are small with amazing, qualified professionals who are willing to instruct any new members in the class. Never done Body Pump? No worries, you will get gentle instructions on what to do. Yoga or even Chair Yoga? You are welcome to join. No one laughs if you wobble while trying to do a Downward Dog! I sound like I know what I am talking about but I am new to all of this & absolutely love attending these classes. Next up, for me - Pilates! When I hear people talk about the crowded condition of their gym with limited or broken equipment & their need to wait in line to use a piece of equipment, I shake my head. Why wait there when you have access to clean & functioning equipment right down the road? Life is too short! If this gym costs a little more than the box gym you currently use, cut out one Chick-fil-A sandwich or a Starbucks coffee a week & you've covered the cost of being a happy, healthy member of this wonderful fitness boutique (my words)! Be an educated consumer - If you see a low rating because TV's aren't turned on, just ignore it. Who goes to the gym to watch TV? If you are reading negative reviews older than 1.5 years ago, ignore them. They were written when Fitness 1440 wasn't owned by Jaime & Dave. Just stop in & get a tour. You'll see that they take your membership seriously and not for granted. Honestly, you won't regret it! (Pictures below were taken this morning, 4/13/26 when we were at the gym).

Please turn on the tv's . The atmosphere is flat and there are people working the front entry but…read morethe need to turn on the tv's and the music.

Great clean, friendly and affordable local gym! Staff is extremely knowledgeable!!!!read more

From the owner: If you live in the buford area and you're looking for a quaint neighborhood gym, then the best…read moreplace to work out is BFF. The intimate facility means you get the best classes and trainers in a tight-knit community of fitness enthusiasts.

I loveee this gym! They have such friendly staff (they make you feel like family) and it's never…read moretoo packed the times I go. Definitely recommend trying it out :)

It finally happened, ...... my love of yummy foods has caused me to join a gym…read more LOVE this place! That says a lot because I loath exercise. The staff is so friendly and definitely the small town charm is here. No intimidating huge fancy gym with too many people hogging the machines. The price is very reasonable and you get 24 hour access! This may be a gym that actually makes me enjoy fitness. I am generally excited to go back tomorrow and everyday after that. If you want a friendly, clean, fun place to exercise (the equipment is very easy to use too!)I 100% suggest this spot. I plan to be a loyal member. One other huge bonus for me is the music is EXCELLENT Every little bit helps to get my butt in gear!

Great atmosphere and people! The instructors are very motivating and they offer classes for all…read morelevels.

Great classes and instructors! Everyone is so positive and encouraging. No contracts or sign up…read morefees, which I love. Just $50/month for unlimited classes, or $7 per class. Sometimes it's hard to walk in somewhere new, especially a gym. I promise you will be greeted with smiling faces and much enthusiasm!

This place is home. It is more than a gym. I spend so much time with my fit family.. the coaching…read moreis stellar (we do have a multi crossfit regionals athlete) , variety of classes, times are very accommodating, open gym -- there's a fully equipped gym next to the "box" which is part of one membership. No one ever wants to leave , we're stronger, better, faster, and happier here. Fun , inviting environment, no pressure. So much to be said.. but it's all about how we feel when we're here.

Best gym... gotta try Keisha's class.. trust me won't disappoint.. been going here for months and I…read morelove it

Music so loud! Virtually every customer wears headsets to try to block the noise and listen to…read morewhat they want. WHY does LA Fitness management insist on annoying customers?

Back in the fall of 2024 LA cut the business hours on the weekend. Closing at 6 pm instead of 8pm…read more For a lot of us that can't get here all weekdays this did not go over well and to this day is a constant complaint I here at every location. Today at the Buford club with the PA system turned up very loud the girl starting blaring at 5:30 that the club was closing at 6 pm and showers closed at 5:45. This went on multiple times for the next thirty minutes. Every member there was shaking their head at the disgust and at how rude this was. Apparently it the norm because one lady said she experienced another time that was even more rude. I had my music turned up and it was drowning out my music.

The people are friendly and welcoming. It is a Huge difference from a few years ago. They have new…read moremanagement since I bc was there last time and it shows. Thank you PF.

The AC is not working ,83F inside The smell is so bad…read morearound the store They not clean any more

They recently did a renovation and it's really nice. They have a good collection of dumbbells and…read moremachines.

Nice Gym, Clean equipment, and a very nice manager in Sandy…read more Definitely worth the look!

I love the energy and people of this place! Clean,…read moreprofessional, and nothing but good vibes. They are always quick and efficient, but also take the time to explain and not make you feel rushed. I learned more about my hormones and levels here than anywhere else my whole life. Good competitive prices. Definitely a life long patient.

Sneaky . No printout to what they charge you. Prices went…read moreup from last visit without telling me. Getting a little greedy