Sooki is like the super babe'n big sister whose wardrobe you wanted to raid when you were 13. Effortless, covetable and always on trend.
Sooki is in fact, the big sister store to Kitschy (formerly Kitschy & Cute... I guess they're no longer cute?), a hop skip and jump down the road on the Parade. Where Kitschy stocks more affordable pieces and up-and-comers, Sooki is out and out established names: we're talking Bec & Bridge, Wildfox Couture, Shakuhachi, Alice McCall, Rachel Gilbert.
The collections remain accessible with smatterings of young labels like Friend of Mine as well locals including Finders Keepers, which are on the lower end of the price point.
The two room Norwood store is pretty sweet to browse. While there isn't a lot going on with visual merchandising, there's lots of space, with well lit change rooms and easily accessible racks in which to spot that standout piece.
Every time I go into Sooki the girls are polished to the max and looking amazing, as well as being super friendly and welcoming. They're always more than happy to offer styling advice to girls who need it too. Last time I was there the girl chatted my ears to the point of falling off, which some people might mind, but I was up for a bit of banter.
In all, Sooki is a go-to for me when I'm after a one off piece or something a little more fancy pants*.
*Disclaimer: I can't promise they will have ACTUAL fancy pants. read more