Sonique is one of the Bullrings upmarket shops. The place to shop for your ball! Whether your after a fancy dress, posh frock, evening gown, or something special for a wedding, this place has it all. The glitter off the sequins will want you reaching for the sunglasses. The designs are both elegant, exquisite, formal and fun & bright. A huge selection of colours make this outlet feel like your on a rainbow. My mother loves this store, and the staff are so friendly. They also have a clearance selection if your after a bargain. The prices can be high end especially with the bridal attire, but that doesn't mean a bargain can't be had. It reminded me of watching Strictly Come Dancing! (but no Brucie). read more

Sonique - Bridal Near Me - Birmingham, XWM

Beautiful store with beautiful dresses and friendly staff but unfortunately their professionalism let them and my daughter down immensely! After trying on several prom dresses my daughter finally found the one she 'loved' and was so happy. Whilst paying for the dress I asked the assistant if no one else from her school had bought the same dress and we were assured no one had. However, the assistant did NOT check the order book and low and behold another girl from my daughters school had bought the same dress two days prior! Initially this lead to a barrage of abuse from the other girl and physical threats then we had a call from the shop the next morning saying they were unable to sell us the dress. The one thing that they pride themselves on, they failed miserably! If you do want to buy a prom dress from here, double/triple check no one else has already brought it! I have also noted that Sonique have turned off the reviews function on a lot of review sites, wonder why?! read more

Sonique is a glamourous boutique that manages to sparkle despite being cramped amongst the large High Street stores surrounding it. It's sandwiched between Mamas and Papas and Forever 21 on the Upper Level of Bull Ring Shopping Centre. The boutique has some fabulous one-off ball gowns and formal attire in rich colours. Satins, silks and organzas are common fabrics, which perfectly bring out the depth of the colours and give the outfits a touch of class. I generally find it difficult to find ball gowns that compliment my body shape but here; not only do they have a range of sizes, they also have an alteration service so your outfit can be nipped or tucked as necessary! The prices are high end but then you are getting quality pieces that can be made to tailor your figure. Most of the designs come with a complimentary stole. read more

Sonique is so amazing!!! I would recommend to any 16 year old to get there prom dress from there my lovely helper bal made sure I found the best dress for my prom day and o can't wait to wear it !! When you go into the shop the feeling is amazing and everyone is kind and polite xx The best person ever is bal she so lovely and is just the best I can't wait to go back and get my dress altered I love it so much thank you for everything Me and my sister are very grateful and got a lot out of mom lol xx Thank you again bal see you soon xxx read more

So disappointed to pay so much for a dress only to have the sequins coming off a stitching coming undone .they are very cheaply made and although they have the tiffany label on they are definitely not tiffany. The are obviously made by their own Taylor's and made very cheap. Not only our daughters prom dress but also another girl that brought hers from the same shop. Definitely wont be recommending from here !!! read more

Really disappointed at the lack of customer service that has been provided to me by Sonique. I had ordered a dress for a wedding which i was very excited about. I had waited for almost over a month and still received no news on the arrival of my dress, therefore had to wear something I already had. It has now been just over a year and I have still not received either my deposit nor the dress itself. Have been trying to call and have sent several emails to management expressing my concern, but as usual nothing has been done. Will definitely not be coming back to purchase an outfit from here again. Thanks but no thanks! read more

This is such a glamorous and girly store; perfect for those who are glamorous and girly! I have been in here looking for ball gowns for University Balls and also dresses for weddings. They stock a wide range of styles, sizes and colours and I have never had a problem finding something that I like. The dresses can be quite expensive, but they are very good quality and will be worth the cost for you to look fabulous on your special occasion. I really like the fact that a lot of the dresses come with a matching pashmina or wrap too. The staff are very helpful in here, they have always given me advice and their honest opinions if I have tried anything on. If you find a dress you like and it does not quite fit properly, they do offer an alteration service too, which is handy. It is a great dress store. read more

I would like to write a testimonial on your web page but i can't see how to do it ... I would like you to pass on my thanks to a lovely lady called Bal.... she assisted me on Saturday morning , i had made an appointment , she was very attentive and nothing was too mich trouble for her . She showed us a range of dresses and suggested different styles and colours etc . Buying a prom dress is all new to me and was made so much easier with the help of Bal , first shop and a dress bought Well done , great service read more

very poor service, they push you into pitting a deposit and does not refund it at any cost. I took my daughter to get a prom dress. we put down a deposit of £100 for a £425 dress. They got my friend to put a deposit on a dress, stating that if they don't want it she can transfer the money to my dress. When I actually went to pay the balance they refused to accept my friends deposit towards my dress. The same dress is £100 cheaper online. I ordered the dress 4 months ago, never let us know that the dress has arrived until I called them. Very poor service, I would certainly stay away from them. There are many more great prom dress shops in midlands read more

DON'T BE FOOLED Yes, there are beautiful dresses but you may never see them again when you've finished trying them on. During February half- term, we went and found a beautiful prom dress however we were told it'd be six weeks till they had another size in stock. Six weeks came and there was still no sign of the dress. Another 4 weeks and still no sign of the dress!!!! Staff have been awful at replying and answering phone calls and no one has yet to tell us where or when the dress will ever arrive! 12 weeks and no prom dress. Hugely disappointing after finding the dream dress. read more

Absolutely amazing store fantastic customer services, would definitely recommend! They couldn't have done more to help me find a wedding dress! So glad we stumbled across this beautiful store! read more

So this shop was visited on the weekend to buy a 2 x dress at over £140 each. there was a badly stitched dress and a fresh one was requested. little did we know that they switched the dress and put the bad one in the bag, we didn't check , nevertheless the trust was on them to give us satisfactory items. Went back home and found the dress all falling apart. we took it back the next day they refused, giving us the no refunds policy which was not displayed and moreover having the brain of an idiot to take the receipt and putting sold as seen when we faced the other way and put receipt in the bag, little did they know we have a pic of the original, what scammers around, we said about the sales of goods act, they refused and so will be cancelling transaction with bank. ALL IM SAYING IS SCAMMERS AS REVIEWS BELOW, STAY AWAY, BAD EXPERIENCE..WASTED £300. RUDE STAFF AND NOT HELPFULL read more

Most of the staff were helpful, but these dresses are not worth the price. We brought the dress which was £400, before Christmas, most of the dresses had gone up by £200 in price by April. When we collected the dress we were not given a suit carrier nor a plastic cover, just rolled up in a Sonique bag. Even my 16 year old daughter, was appalled at the lack of attention to detail. There are a lot of others companies that deserve the business. And seriously look at other reviews before purchasing. As a consumer you deserve to get the best for YOUR money. read more

Disgusted my daughter who looks 18 went to try on 3. Dresses a sales woman came up to her and said I will take those off you. And sent her on her way saying she needed to bring an adult which would be difficult considering I have had a major op then I called manager to say how disgusted I was and he was rude and abnoxious down the phone ! When I said my daughter had a £1000 to spend on a dress he said I don't care if you have £50,000 so rude. This manager should be sacked the customer is always right normally. Would prefer a full apology from the owner. read more

Don't ever shop here. This is the worst shop I have ever been to and you are wasting your time. Me and my wife visited this store yesterday and she had some old vouchers, which she wanted to use. We found a dress my wife originally chose and decided to purchase the dress for £120 (we had vouchers for £120). This was the agreed price, which my wife and the shop assistant agreed to previously. The shop assistant agreed to this and we went out for a cup of tea to talk it over but when we returned the manager of the store said we had to pay an extra £30, which was the original price. But that was not what the shop assistant agreed and I was furious and because we had recently been married I kept quiet so I didn't upset my wife and our son. The manager is the rudest, most obnoxious woman i have ever met and someone I would well I don't want to say. There were dresses in there, which were dirty, torn, it looked like a cheap tacky shop and I have told my wife that she is never to go back to this shop ever again. Disgusting, unprofessional, rude, ignorant. read more

Had the worst experience here, they lost my daughter prom dress 6 weeks before her prom and when asked for a full refund they couldn't because they wasn't authorised to do that, & now my daughter is left hoping that they come through with the dress of her dreams, after messing her about multiple times, we have little hope... it could end up that my daughter misses out of her prom because of the huge mess that this company have done, I WANT TO WARN TO YOU TO BE AWARE that they are terrible at sorting out problems. i would give this company o* out of 5 they were meant to make this whole experience an amazing one for my daughter ..after purchasing her dress in full in december .. we thought she could just enjoy getting to look amazing for her prom now she's left in bits worrying sick if she will even be able to go . I hope you are happy sonique for stressing my daughter out while she is doing her exams thank you so much form a very angry and upset mother. read more