There are times you cannot be prepared for the moment and this was of those times. Walking around…read morewith not the right shoes which I will remain nameless we ended up in here and purchased some proper beach shoes appropriate for cruising up and down the street. The sales people were laidback and checked in to me without approach which I can appreciate. Lots of assortments including the Reef Brand. Reasonable prices for the brands. Would slide by again.

South Coast is a 5 Star shop for sure…read more It's the first place I go to get t-shirts, shorts, and hats. They've got a few locations but it seems like the OB store always has the best selection.

Carl is one of the best people I've met, solid man, great taste in music and the vibe here is all…read morearound 10/10. If you have the pleasure of being in the area and are looking for skate gear or surf gear go see Carl. I live in AZ and will make it my mission to come to this shop when I'm in SD.

Buyer beware. I rented a surfboard for two days, returned it two hours before the time the girl…read morecharged me, and still got hit with two extra hours of charges at drop-off. She said "it's store policy." Pre-pay only what you need -- or better yet I'd rent from a different surf shop instead.

Was referred to this shop from a very good friend. Greeted by Ashley who was super friendly and…read moretook all the time needed to show my wife all the new items that came in the store. Ashley was really patient as my wife is really particular in what she likes. Ashley took all the time needed to make my wife feel comfortable, and answer all her questions. I highly recommend SC Wahini and make sure to ask for Ashley.

Adorable boutique with actual quality beach brands such as Billabong O'Neil Rainbow sandals etc…read more.. great size selection and variety like Hello!!! I popped in for a cover up dress & sandals here after swimming so I could go have lunch. I was able to exchange one dress the next day and try on more stuff. Everyone working was so nice happy to help but still laid back Cali cool. The fitting room associate helped me but assessing fit & grabbing different sizes for me.

This shop is hands-down one of my favorites! They've got an awesome mix of misfit options and…read moreunique gear you don't see everywhere, plus a killer skate selection that covers everything from decks to accessories. The vibe is super chill, and the staff actually know their stuff :) you can tell they genuinely love skating. Definitely my go-to spot for new setups or just browsing something different. @neeks93 on insta

This is our go-to spot for clothing and shoes. They have a great selection of men's gear. We love…read moreto support our community and this is definitely one to support! We stop and chat for a bit every time we stop in. The service is excellent. We bought a couple boards for the kids and the employees were so stoked on fitting the little groms. It was adorable.

I'm a local. This is a local shop. Best prices for attire. Hands down. Set deals and no returns but…read moreworth it.

My first time here was yesterday. Derek was working and provided me a great deal of info about…read morewetsuits that would be useful for someone who body surfs. They don't carry that type of wetsuit here, but I bought a pair of shorts. The prices are excellent here! I got home and tried the shorts on (I did not know they had a fitting room at the store!), but they didn't fit. Came back today and John assisted me in exchanging the shorts- ended up getting two pairs of shorts and paid the difference. They usually don't do exchanges or returns (probably because they have the fitting room), but did since I bought the shorts just yesterday. Derek happened to show up and asked if I had made progress on my quest for a wetsuit. I had a great experience here...Derek and John were very helpful and I will definitely be back since I recently moved here to OB. You can't beat a place that has awesome folks who work there along with great products with great prices!

I originally went to Bird Surf shed to check out some boards (transitioning from longboard to…read moreshortboard) but they didn't have much of a selection and they told me to go here instead and also because they rent here so I could try before I buy essentially. They had several Torqs surfboards to rent so my boyfriend and I tried 2. You can rent up to like 3 boards same day for price of $10 per person which is a steal. Last time I tried before I buyed was like a $35 rental and although I did end up getting that board and love it, $10 is so cheap in comparison. All you need is to leave a credit card or ID for your rental, and just one per party. You also sign some paperwork and you're good to go. Recommend you come at 10am when they open so you get access to all of their boards.

My wife, sister-in-law, friend, and I came to OB to rent surfboards. This was our first time in…read moreOcean Beach and we're fairly new surfers so it was great to be welcomed with the staff as we came in. They answered all of our newbie questions and pointed us in the right direction to try and surf. We each rented wetsuits ($15 for half-day) and a soft top surfboard ($10/hr) and we were on our way! The rentals were great quality and we enjoyed surfing for 2 hours by the dog beach (just north of lifeguard tower 5). Will definitely be back again whenever we have visitors that want to surf!!

This guy is horrible! I am a street vendor and he has been slimy from our first interaction. He is…read morea bully and thinks he can pick on females when they are alone, but avoid the interaction when others are around. I sell jewelry (about half is made by me), it has no competition with his business. I have videos of him not being nice to me and then running away when he is recorded. The amount of time he spends working to get rid of me (and I am sure all of us vendors, but this is my review) is sad. He calls the city almost everyday that I am there. He takes pictures of my 1 table set up to complain about me and then goes into the printing business actually located on the street to cry about me on a regular basis and then they come out to take more pictures of me. He takes pictures of my table when I am standing next to it instead of behind it to make it look like I left my table alone. He has even accused me of damaging his car and leaving bad reviews under different names. Neither of which I have ever done. Obviously he is so disrespectful enough to other people as to have these things done. For a while he would constantly say hello to me or wave at me from his car like a ridiculous dramatic child that wants attention and wants to feel like a big man, but needs to grow up, move on, focus on his own business and life. I intentionally avoid eye contact with him because he will see it as an open to say hello to me. You are not my friend. You actively work against my ability to feed to myself. Your phony baloney is obvious. If you were smart, Alan, you would have made good with me and then I would have recommended your business to people passing by. Instead, if anyone were to ask, you are HORRIBLE! I do not suggest giving your hard earned money to that grown child. Here is my actual bad review under my name. See you at work.

so accommodating for beginner surfers! helped us choose our boards and told us where to go! and he…read morehad super cute bracelets and rugs!! thank u!!

Super good store with good variety and all the brands you'd want. Noah was very helpful and…read morepersonable. He helped me find everything I wanted and checked inventory for sizes they didn't have in store, which he didn't have to do. It's always chill shopping here and Noah made it even more chill. He's a good dude and a hard worker

Excellent customer service Have great selection of popular…read morename brands and very helpful and friendly

His boards are magic, he always exceeds my expectations, and he actually listens. If you want an…read moreexcellent HAND SHAPED (NO STUPID JIGS OR COMPUTERS) board shaped by a GENIUS, go to ACE. I placed an order for a custom board in the beginning of July and it was ready on the 21st. That's less than 3 weeks. I was expecting 4-5. You can't beat that. The man is a machine, loves shaping, loves seeing people on boards they like, and just flat-out knows how to translate what you tell him into a board you will love. Trust him and you will be happy with the result.

Bought an Ace on Craigslist and love it. When it's time for a new board come summer I'm heading to…read moreOcean Beach!

My wife and I took a surf lesson with Lindsay and we had a blast!! Lindsay was very professional…read moreand made us feel very safe going out into the ocean. We first went over instructions and practiced on land. Then she took us out into the waves and helped us catch them! She was encouraging and a great coach!! My wife was struggling with popping up and standing up on the board so Lindsay taught her a trick and then she was able to do it! Highly recommend and we'll be calling her when we have friends or family looking for lessons too!

My husband and I can't wait to get back to sunny San Diego to take a second private lesson from…read moreLindsay. Was our favorite activity while visiting!