A slice of real life, for when you're tired of Brugge's fairy-tale tourist sites…read more
The Dutch chain HEMA is ubiquitous--good for your basic needs in cosmetics, housewares, and cheap clothes.
However, the secret of this Belgian HEMA is that it offers the famous 1 euro breakfast on the upper floor. People of all stripes start lining up before the store even opens: chic young things, middle-aged matrons, families with many kids, and a couple of impoverished-looking old men. Everyone patiently waited for the cafeteria-style breakfast: an egg/bacon sandwich on a baguette, croissant, jam, juice, and coffee.
Even in this reduced-expectations setting, the niceties are not forgotten. You still get a speculoos cookie on your saucer, gratis. And the interior is clean and modern, IKEA-style, where that you can overlook the busy street below while you eat.
Everything was, surprisingly, fresh and delicious. For a euro!
The idea that you might want anything other than this amazing bargain is foreign to the staff. So an impatient cashier simply removed the chocolate croissant from my husband's plate and replaced it with a plain one. Stupid tourists!
HEMA: for insight into the local mindset, a filling breakfast, and an all-too-rare bargain in Brugge.