Totally mixed feelings. Love, love, love most of the brands. But hate, hate, hate, the plastic puppets near the entrance with their perfums and cosmetics.
It's a department store like Macy's. For Dutch standards, high end brands. Lately, more store, in store than a real departement store. Check out their website for their most recent brands.
Price level: high. But....good deals for people who join their loyality program via the Bijencard (through Mastercard). Early sales, extra savings and points for every euro you spent. Inside of outside the store.
Their new strategy is to keep some signature stores with enough spaces and get rid of the smaller stores. So The Hague and Amsterdam definitely are keepers. And if you're from out of town, or out of the country check out the buildings. Mostly very nice architecture. In The Hague I love the winding staircase / escalator from the first to the second floor.
Minus:
- Plastic puppets spraying perfum and trying to sell the make up at the the entrance on the first floor;
- It can be crowded, especially during sale (the Dol Dwaze Dagen / DDD, twice a year);
- Expensive
- Even for diamond members there is no free delivery during sale, and no option voor pick up;
- I'm here only during my lunchbreak and mostly I've the feeling the all the staff is on a lunchbreak to. Except the plastic puppets on the entrance. Hard to get attention or the needed help.
Plus:
- good loyality program;
- good sales;
- besides the sales you can order stuff online and pick it up in the stores for free. read more