When I first started looking at engagement rings, my fiancé wanted to be sure it was EXACTLY what I wanted. And finding that locally without going to a big box store isn't easy. Well, Simons isn't exactly "local" to us, we live 1.5 hours away but because I visit St.L often and have family there we thought we'd try a few stores. I have to say I was a little intimidated when we got to the area.... it's Clayton, expensive and high end stores. But I wanted to give it a shot. And I am SOOO glad we did!! Albert was amazing!! He worked hard to find the exact diamond I was looking for. He took the time to later talk on the phone and walk me through the website to find the PERFECT diamond. He knew the quality I wanted and helped me find everything that was on my list. And each time we went to the store we were treated with ZERO pressure. Their #1 priority was to make sure we were happy with the ring.... and we ARE! My fiance also got his wedding ring there. I don't normally write reviews... not good ones, and not bad ones. But this store and their employee Albert are top notch! I recommend them 100% and will be going back for more purchases. Thank you Simons Jewelers and Albert. Kent and I thank you!! Sincerely, Shelley read more

Simon's Jewelers is a nice family-owned operation. The issue is they can tell you lies and lead you on for months. I started shopping at Simon's in 2023 and have spent several hundred thousand dollars there. We were always treated courteously and nicely, until we weren't. I have received many great Rolex Time pieces from them and bought a lot of other items. The issue started in May of 2025 when Jonathan Katz decided to approach my wife about working on getting me a special Rolex time piece, that would get from Rolex because they were doing a gigantic remodel of their store. They felt they should get several great watches because they were rebuilding their store. In July and August of 2025, they again approached my wife about what my absolute number one watch would be? She explained to them what it was. They went so far to communicate with me to reconfirm. In September of 2025, they were gracious enough to give me a wonderful Yellow Gold and Green Dial Daytona. At that point my wife asked Jonathan point blank, "If we take this watch, will it exclude us from getting the one he really wants in the future?" to that Jonathan replied, "No absolutely not." Fast forward to December when said remodel was complete. My wife tried to approach Jonathan to have a conversation with him about this, and he blew her off. Fast Forward to January and the same M.O., and finally Jonathan said "We got him the Yellow Gold Daytona, we can't move the goal post." After this conversation I decided to have a chat with Jonathan about this, he was obviously scared as he appeared to be visibly shaken because let's be honest, Jonathan is a nice guy and really not one for confrontation. He explained to me that his father had indeed promised said watch to a customer who bought a 10 Carat Diamond Ring, and that I should go to the other Authorized Dealers I work with to obtain such time pieces. Now here's the fun part - Rolex is super against purchase tying - one purchase to another and that's not what they want their Authorized Dealers to do but I played it cool, I get that they are a small business trying to make as much money as they can, but of course this turned out to not be true. I spoke to Simon about a week later and he said "Jonathan was confused about what transpired and that we should definitely not have my wife work on things and to keep it between us to avoid any confusion, and there was not customer with a 10-carat ring" Anyway, after this debacle - I have attempted to throw these people bones and spent about $50,000 there this year despite the poor service and lies. Unfortunately, since then for the most part Jonathan tries to avoid me at all costs, and I have been working with Al, who is a nice person, but not exactly the best jeweler I've ever worked with. Today after dealing with yet another low effort situation from them, I decided to move on. I told them that I tried to constantly throw them bones and would go someplace else, then they wished me luck, as I was able to get the gifts I so wanted for others with literally a simple text message and an ask. I would tell anyone to be cautious about anything these people tell you because if they would outright lie to me and disregard me as an individual, after ALL the business we have done together, they will certainly treat just about anyone else the same or worse. read more

I have bought multiple watches at Simon's and they are impeccable. Great store. I highly recommend that you give them a chance to help you.

Simons is an A++ jeweler in St. Louis! I always receive the best, personalized service from Simon, Al, Jonathan, and the rest of the Sales team. I was able to get new watches for my dad and my husband for their birthdays. Thank you, Simons team! read more

Snooty unpleasant people who refused to repair a ring that they had repaired before, because the are "too busy." Maybe if they'd done a better job the first time.... read more

The entire staff was friendly and professional. No pressure, just eagerness to help you find something you'll love. They have a great selection of timepieces and jewelry, and take a fair approach if you want to be added to a waiting list for a model that isn't currently in stock. My experience with other dealers is that they want you to put a down payment, and I've also felt pressured at other places to invest in other pieces to get up higher on the list. Not so at Simon's! I worked with Stacy and she was wonderful, however Simon also introduced himself. And the gentleman who sized our watches also did a great job. Lastly, they gave us two awesome Rolex baseball hats--love them! read more

Customer care is nearly zero. Brought in a Rolex Datyona for a stem repair beginning of March. 5 weeks to 2 months was the estimated time. 2 months go by with no call. I call and they say "oh with covid Rolex is closed and it will be due in June. Ok, i understood that. June and July go by and no call. When I call at the beginning of August the answer was not sure why its wasn't approved for repair but it may be ready in September! Seriously 7 months for a watch repair even if you take away 3 months for Covid with no calls or follow up is so unprofessional. Not feeling good that i will ever get this watch back.... read more

I went here to shop for an engagement ring for my girlfriend. Overall, I had a very good experience here. The store itself is beautiful, and they have a wide selection of jewelry. They were attentive to us as customers, offering us something to drink when we arrived. Every time I came in, the owner made a point of checking in with us each time; I really think he cares about his customers' satisfaction. They also had lots of rings for us to look at. We ultimately got a ring from Simon's, but fitted it with a stone from another store. They showed me the stones they had, and while they didn't show me anything like I was looking for, I can't blame it on them; I was in a hurry and didn't really have time for them to keep trying to find what I was looking for. So like I said, I got the ring from them. I bought it on a tax free weekend, so I saved a lot. I brought them my stone (which I purchased elsewhere), and they put it on the ring. They did not charge for this, which I thought was nice. Also, they said it would take 2-3 weeks to get it done, but they had it ready in just 1 week! The end result was a beautiful ring that my girlfriend is very happy with. It was a pleasure dealing with them, and I recommend them. read more

I was in the market for a very specific and hard to get timepiece. I called the store and I was told that the watch is available at the store. I had a lot of questions about the watch's functions both in-store and over the phone and I visited the store 2-3 times before making a decision. The entire team provided excellent service but I want to mention Mike Dobrich for being so patient answering all of my questions with kindness and providing an outstanding buying experience. I will 100% buy another watch from them again and I highly recommend you would do the same. read more

I have to admit that Simons was not on our list when we first started ring shopping. I mean, it's in Clayton, they have valet parking, and they sell Rolexes. Also, check out those $$$$, four dollar signs!! Sounded like snob city to me. So, instead we went to the big box jewelry store where we felt treated like cattle and they pressured the hell out of my fiance, even asking me to wait in another room so they could get him alone. Next, we went to the super small mom and pop jewelry store that has been around forever. I'm sure they have a very loyal customer base, but didn't seem to thrilled about window shoppers and their selection was a bit too dated for my modern tastes. Then, we heard an ad on the radio for Simon's tax free weekend. We thought, yeah, that sounds cool, but it is Simons...even without tax, it's probably still more expensive than anywhere else. But, we had yet to find a ring I loved and I work nearby so I thought I'd pop in and take a look to see if it was even worth it. As a woman going into a jewelry store by herself in work clothes at lunchtime, I may as well have been wearing a neon sign saying "definitely no sale here!," but they were SO nice to me regardless. They offered me water and candy and let me try on multiple rings without ever making me feel like I was inconveniencing them. In the end, I had the helpful gentleman write down a few of my faves, sent my then-boyfriend back, and 2 months later, I was surprised with one of them. We just bought our wedding rings from them last weekend at the next tax-free event. They actually remembered my fiance from last fall even though he had only been there once in his whole life. They also put up with my total indecisiveness and need to try and re-try rings a thousand times. With the tax-free weekend we saved a ton of money and had a great pressure-free experience. Don't let the address and valet scare you, Simons may actually be the least snobby place in Clayton! read more

The entire process of buying a nice IWC watch was perfect for me. I started working with Michael in late 2019, he was knowledgable, patient and always knew who I was when I visited. I received the same treatment from other staff members such as Terri who always took time to show me the pieces I was interested in and made sure all my questions were answered. At no time was there pressure to buy or games to be put on waiting lists for more in demand items, just straight forward honesty and amazing customer service. I would recommend them to anyone looking for their next great watch experience. read more

Went into the store this weekend and was very impressed with their collection of watches. Great brands and a wide selection from Tudor to Breitling to Rolex among others. I was pleasantly surprised to see they had gently used watches as well. Were even some used Rolexes to choose from. Great experience and Mike was very helpful when I was browsing their selection. Great experience and I would recommend for sure. read more

I have bought several pieces of jewelry from Simons over the years and have always had a great experience. In particular, Stacy Zeid goes above and beyond in terms of professionalism and helpfulness. I highly recommend contacting Stacy for assistance! read more

Putting this review in a little late but I walked in Simons and wanted to purchase a pre-owned Rolex. I asked a worker to view the Rolex and he proceeded to tell me that due to prior issues he could not show me the watch and that his manager would have to show me the watch. While the manager showed me the watch two workers went and stood by the door. However, there were other customers in the store looking at jewelry with no problems. I did not feel welcomed and completely discriminated against. I have purchased several Rolex watches from other authorized Rolex dealers with exceptional service but I will never be purchasing from Simons. They have horrible customer service. I felt like I was treated like a criminal. read more

I have been shopping at Simons and looking at their competitors for years. We keep coming back to their store time after time for the great selection of unique jewelry and uncompromising service. From the sales people to the owner to the service guy, they always deliver the most professional service which makes purchasing from them a great value. Thank you so much and we will most likely be back for more. read more

This is as good as it gets in jewelry. Simon has been a fixture in only selling the highest quality for years. He will do what ever he can to make you happy and keep you as a customer. read more

We have bought several very nice pieces of jewelry over the years and have been so impressed with the honesty and good value . If you want quality ,this is the place. However ,remember the old adage,you get what you pay for. World class styles and one of a kind stuff but still affordable. read more

When we were looking for a place to simply scout engagement rings, Simons came highly recommended, as did a couple other places. We went to each, but Simons was easily the top in terms of customer service. The staff was very patient with us as we tried on several rings to get an idea of what she liked and didn't like. Simon himself even helped out, and the whole staff put us as ease. For buying the ring, I worked with Al, who continued to be patient with me as I looked for the perfect ring for my bride-to-be. They kept working with me to find that special ring, even after I sent a couple of their orders back because they just weren't quite what I was looking for. In the end, we got the perfect ring, and ended up going back for our wedding bands, since we were so impressed with the effort they put in for us. We highly recommend them to anyone, especially those who may not know exactly what they want. They will work with you to find the perfect one. read more

The customer service went from 100 to 0 really fast. I'm STILL waiting on my rings. I ordered them in a timely manner and received them too large (BOTH were at least 1 size too large). They sent them to NY to have them fixed and told me it would take 10 days.. I called about 14 working days later and they shipped my rings to Germany. -No heads up! No status update! It's unbelievable. I complained to the store and they blame me for my finger shrinking- after asking around I've learned your finger does not shrink 2 sizes. Anyhow, now I have been given a new guy to contact in regards to my rings. He original told me to call him by the end of last week. Which lead to him telling me he never said that and him pushing back the date to mid this week. ALSO, he never cared to respond to my email, FB message or post. He decided to call my partner and tell him we will give us our money back.. WELL after waiting months for the rings that is what he has to offer? No one ever said that, we just want our rings. This place has been such a hassle. They have killed the 'moment' and have caused me to push back a lot of plans (some missed out on); they have also ruined the whole ring buying experience. I felt this place would uphold to their location and 'name'.. Not in this case. TERRRIBLE CUSTOMER SERVICE! Buyer beware------I really would NOT recommend ordering anything for a special occasion for they become careless and display poor customer service when in need. read more

Old school, zero pressure service. the watch salespeople know their watches, movements, history, brands. where else in st louis can you find jaeger lecoultre, much less people whom have heard of that brand. They've a great selection of pre owned timepieces. if you want a gawdy rolex, or a nice conservative Sea dweller, this is the place to browse the selection. I've seen everything from Daytonas to Master Controls, to tacky breitlings, to a used Vacheron once. and the staff knows the history, options, and clientele s needs. i believe they double the rolex warranty as well, on new pieces. despite being in clayton, this store isn't pretentious at all. they're as happy to sell a 75k platinum rolex to you as a used reverso. they allow you to take your time, talk about brands, browse, and can advise regarding depreciation, quality, and servicing. their ring selections are stunning as well. read more

I was looking for my first Rolex and couldn't make up my mind between a Submariner (that Simon's had) or a GMT Master. Simons took a lot of time with me, sent me pictures of the watch, and though I bugged them multiple times they were super friendly, knowledgeable, and professional. read more

Terrible...bought a ring in Harrods London by Thomas Sabo.....needed to see if it could be made just a half size larger...was told by Mr Simon it was steel.....NOT...it is silver and has the silver stamp inside along with the artist signature, had he taken the time to look he would have seen. Simon left me an impression of someone who is not as worldly as he would like others to believe ...could have had more professional help at Helzberg and that is not saying much. read more

Went there twice to get Engagement ring and wedding band. First time they could not get or did not want to get the diamond I was looking for (said there wasn't any for sale). So, I drove 4 hrs. to a store that bought me three yellow diamonds to choose between and I had never been there before. Second time I paid for the wedding band and they ordered it. Received a phone call later telling me they ordered the wrong one and I owed quite a bit more even though my receipt says the right ring. I called and was told that it was my fault. Will NEVER return and would not recommend them to anyone. I am in sales as well and if I tell a customer that I messed up and it was the wrong one, I have to pay for it not the customer. WORST CUSTOMER SERVICE I HAVE EXPERIENCED. Not to mention I live over 100 miles away from them. read more