Simon's Jewelers is a nice family-owned operation…read more
The issue is they can tell you lies and lead you on for months. I started shopping at Simon's in 2023 and have spent several hundred thousand dollars there. We were always treated courteously and nicely, until we weren't. I have received many great Rolex Time pieces from them and bought a lot of other items.
The issue started in May of 2025 when Jonathan Katz decided to approach my wife about working on getting me a special Rolex time piece, that would get from Rolex because they were doing a gigantic remodel of their store. They felt they should get several great watches because they were rebuilding their store.
In July and August of 2025, they again approached my wife about what my absolute number one watch would be? She explained to them what it was. They went so far to communicate with me to reconfirm.
In September of 2025, they were gracious enough to give me a wonderful Yellow Gold and Green Dial Daytona. At that point my wife asked Jonathan point blank, "If we take this watch, will it exclude us from getting the one he really wants in the future?" to that Jonathan replied, "No absolutely not."
Fast forward to December when said remodel was complete. My wife tried to approach Jonathan to have a conversation with him about this, and he blew her off. Fast Forward to January and the same M.O., and finally Jonathan said "We got him the Yellow Gold Daytona, we can't move the goal post."
After this conversation I decided to have a chat with Jonathan about this, he was obviously scared as he appeared to be visibly shaken because let's be honest, Jonathan is a nice guy and really not one for confrontation. He explained to me that his father had indeed promised said watch to a customer who bought a 10 Carat Diamond Ring, and that I should go to the other Authorized Dealers I work with to obtain such time pieces.
Now here's the fun part - Rolex is super against purchase tying - one purchase to another and that's not what they want their Authorized Dealers to do but I played it cool, I get that they are a small business trying to make as much money as they can, but of course this turned out to not be true.
I spoke to Simon about a week later and he said "Jonathan was confused about what transpired and that we should definitely not have my wife work on things and to keep it between us to avoid any confusion, and there was not customer with a 10-carat ring"
Anyway, after this debacle - I have attempted to throw these people bones and spent about $50,000 there this year despite the poor service and lies.
Unfortunately, since then for the most part Jonathan tries to avoid me at all costs, and I have been working with Al, who is a nice person, but not exactly the best jeweler I've ever worked with.
Today after dealing with yet another low effort situation from them, I decided to move on. I told them that I tried to constantly throw them bones and would go someplace else, then they wished me luck, as I was able to get the gifts I so wanted for others with literally a simple text message and an ask.
I would tell anyone to be cautious about anything these people tell you because if they would outright lie to me and disregard me as an individual, after ALL the business we have done together, they will certainly treat just about anyone else the same or worse.