We purchased two bikes here a while back. They were your average Schwinn mountain bikes, nothing…read moretoo special. Upon purchase the bikes came with a one year warranty from the store and I think it was one free tune-up annual tune-up. The warranty came in handy because one of the bikes got a hole in the inner tube after several months riding. We brought it in and the guy fixed it up right away with no hassles. Loved it! Love that local business can triumph big box stores in quality and service!

Bought a bike from this place last year and have had nothing but problems! Not really sure if the…read morebike was built properly or what. Had to bring the bike back twice and still has issues.. The Townie bike is very nice but I wish there were more people that sold the bike locally.

Left Subversive a message (through Yelp) to get my bike tuned up and because of Alan's quick…read moreresponse time was able to bring it in by the next business day! He was very responsive and helpful through the whole process and I would 100% recommend his shop.

Went into Subversive after my DeKalb cycle shop closed. I needed a tire repaired for my bike. Very…read morequickly looked at the tire, noted some pretty serious thorns in the actual rubber tire and tried to remove them. Unfortunately, it appeared there were far too many!! Decided the replace the tire and tube. Cost was much less than expected, customer service was above and beyond. I'll be back for all my bike needs!

Ordered a replacement battery for my Heybike Mars 1.0 (3 yrs old). It took Heybike 5 months to…read morebuild the battery, because the bike has evolved. I picked it up today and got my bike tuned, assessed and replaced a tire. It was really reasonable. Everyone was kind and courteous. I'm happy to do business with them now and in the future. Thanks Todd!

These guys are the best! They quickly and cleverly solved a technical problem that had stumped…read moreevery other bike shop in Rockford, fixed my bike, and got me back on the road.

Helpful, timely and good prices. I have made a couple purchases and everything was good.read more

Dave is very knowledgeable and helpful. He assisted me in fixing my tire tubes and I was able to go…read moreon my first outdoor bike ride in 2 years! The price was extremely reasonable as well!

Some friends and I were in the Rockford area looking to rent skiis. Unfortunately, we arrived too…read morelate in the day to rent. I appreciated that the staff was honest with us instead of taking the sale and having us be unhappy. It also helped that they had the most adorable dog in the world. Stop by!

If you are in the Rockford area and looking to buy or rent some adventure gear, this is the best…read moreplace around! Some friends and I recently took a trip to stay at a cabin in the Rockford area. We had planned to go cross country skiing and found that Rocktown Adventures rents xc skis in the winter. What we had not planned on was how slow we would be at finally leaving the cabin to go pick up the skis. Since they unfortunately don't do reservations for the skis, we called ahead to make sure they had some before heading over. By the time we got there it was already around 3 pm and unbeknownst to us, they close at 5 pm on the weekends. We got started with the rental process only to realize we would have very little time to ski before sundown. After explaining a couple options we had for still getting out on the skis, the staff member ultimately told us it probably wouldn't be worth our money given our time constraints. Instead of staying quiet, taking our money, and letting us have a very short ski trip, the staff member suggested the option that was best for us! He then told us that if we were ever back in town to just give them a call and if they had skis available he'd have them ready for us when we arrived. Not only is the staff knowledgeable and caring but they have an incredible selection of gear. We didn't end up spending any money there, and that is exactly why this was a five star experience!

The salesman was very knowledgable and courteous. The store is well stocked and maintained very…read moreneatly. I have been going to this store for years and the inventory and service are topnotch!

I was in dire need of a new pare of shoes. I have been practicing for a 5k and I needed a hood park…read moreof running shoes. Employee Josh really hooked me up with some On cloud runners. I am very appreciative and I even got a complimentary beverage. Brandon is great owner and the customer service is on another level. I plan of coming back to get a couple more pairs of brooks running shoes for a marathon and just want to let everybody know to get ur as* over to browns and get some shoes.

We brought hockey gear to Rockford decades ago but being young and living in the moment, we let it…read moreall go. Pete picked up the torch and it's so awesome to see him doing so well. Pete is one of the most stand up guys we ever met. We wish him continued success and know he cares about his customers or he wouldn't have lasted this long. If people complain about some policies, who would you complain to if there wasnt someone supplying goods and services like he was? Go buy at Dicks if it's so bad because 99.99% of the people say " Holy Pepperoni! What a great guy and price" One issue, he should accept PuckBucks.

Great place to get hockey gear. Pete spent over an hour with us to get the right skates. He didn't…read morepush us towards any brand. He let the fit and my son. Will always go back.

The sheepshop is an amazing place to go to. First time i have seen them was at a home show…read more Drove out to the store and order two sheepskin throws. They are awesome. We used them every day. One of the best products I ever bought. The people working at the store and the show are very nice and helpful. They know what customer service is all about.