Growing up around Cubao, seeing the whole Araneta Center area change, and having your memories be destroyed (goodbye, old Rustan's shopping center!) to be replaced with new ones (hello, almost always dependable Shopwise!), I'm glad I'm still able to catch vestiges of the old Cubao.
Ali Mall is an anachronism of a mall in general, but the oddball Shoe Center kind of celebrates the whole place being a mishmash of weird stores and establishments that already exist somewhere else in Cubao. It sits in the middle of the mall acting as its own gateway of sorts, somehow trying to entice you to go in and yet still being somewhat unnoticeable.
True to its name, it sells a lot of different shoe brands, a lot of them local, and they're not too shabby. I'm especially drawn to this Marikina-based brand which can also be found in the nearby Cubao Expo (the name of which escapes me, but when I remember I'll make a review of them too). They also have clothes, though none too exciting, except for this one brand which sells what looks like Japanime otaku cosplay fetish wear. Nothing I would wear, but it's actually interesting to go through.
I can't leave this review without mentioning the best part of the Shoe Center, which is its window display. As much as Ali Mall seems to have tried its best to get with the times, the Shoe Center's window display across from Goldilocks and beside the Country Style has a charm all its own. The mannequins and overall aesthetic never seem to have survived the update, which I love. I imagine it could be their tribute to COD's mannequin plays and stopping by to see what they've come up with always brings a good laugh. read more