Best place EVER!!! The katsu curry is unbelievable - truly the best comfort food I've ever eaten. Recently, I've been opting for Onigiri as a diet option for lunch and wow!! I've tried it at other spots and nothing compares. The kindest staff and best food! read more

Recommend you call ahead. Wait can be 15mins+! It's really good but the food is $$ for to go. read more

Shinbashi 72 - Location, number and menu. Recommend you call ahead. Wait can be 15mins+ - Japanese Near Me - New York, New York

Shinbashi 72 is a great Japanese local spot on the Upper West Side and a quick walk from the subway station. The space is small and casual, with a variety of snacks, drinks, and other grocery items. There is also a great selection of hot food options that you can order fresh, including bentos, rice bowls, curry, katsu, and other Japanese comfort food items. These options are super easy to grab for a quick meal. The portions are solid, and everything I have tried has been tasty and convenient. It's also fun being able to browse the grocery selection as you wait for your order. In all the years I've been coming here, the staff have always been friendly and attentive to everyone in the store. Definitely recommend stopping by if you are looking for an easy meal or a quick Japanese market run! read more

This place is cute! We ordered online and picked up and our food was ready on time as promised. We got a katsu sandwich and some onigiris. The onigiri was okay. The spicy tuna onigiri had a good flavor to it, and it was nice that the different flavors we bought were labeled. The katsu sandwich was delicious! The pork was perfectly cooked (not at all tough!) and I was amazed that it was not soggy in the slightest by the time we walked home. read more

Shinbashi 72 - Katsu Sando - Japanese Near Me - New York, New York

What a find!!! Small, unassuming Japanese market/kitchen in the Upper West Side, teeming with goodies: Japanese snacks (Pocky, candies, chips), cooking essentials (condiments, miso, etc), tea (loose leaf and matcha), fresh produce, kimchi, dashi-marinated eggs, dango and sakura mochi (when in season), frozen gyoza, buns, dumplings, meats, and so much more. You just have to go check it out to see for yourself! (If you zoom in on some of the photos, you'll see more offerings as well) Now, the kitchen. This is the REAL DEAL and real comfort food! Oyakodon with dark meat chicken (yes!) and chicken or papel katsu curry! These were both made to order and DELICIOUS! This is not fast food, so there is a wait (but not longer than 10-12 minutes) for your freshly made meal. These staff is so sweet and helpful! There are many more items on their menu that we will want to try! Last note: the kitchen is for take out and delivery only. There isn't space to sit and eat. Handy info for your planning. ;) read more

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Walked in to order dinner around 415 and already 6 customers were waiting for orders. The cashier said it would be 20 minutes for my order, which was fine. Very efficient operation -- the three of us were happy with our meals (curry, beef bowl, bento). Not cheap but you get what you pay for. read more

The spicy salmon rice ball (onigiri) was one of the best I've ever had. I also tried the teriyaki chicken donburi - which was delicious and a huge portion. read more

Shinbashi 72 - Rice Ball (Onigiri) - Japanese Near Me - New York, New York

Shinbashi 72 is everything you want in a local food establishment. Even though it is super compact, the selection of daily provisions, fresh produce, delicious snacks and tasty beverages is the best... Add to that the menu of "cook to order" food, like mom makes is THE BEST! It's almost ODEN season, so start queuing up! Support independent shops like Shinbashi 72, and keep the "flavor" in NYC! がんばって！ read more

Their cooked food is authentic and delicious! I had the agedashi tofu and curry udon. The noodles were perfect chewiness and the curry is very flavorful! This is inside a small Japanese market, so grab some snacks too. read more

I went to see a circus performance nearby and needed to eat before the show. I walked around the train station and found this gem! I am always game for some onigiri! Food & Service: 5/5 I ordered three onigiri and picked up some ume from the grocery section. She warned me before I even paid that they were backed up with orders, the eta is 15 mins for my onigiri. I had the time to spare but, that was so considerate of her. Also, they make every onigiri by hand so of course it takes more time. I loved the all of them! They were clearly fresh and perfectly salted! All in all, I love this place. The prices, quality, and speed of this team is amazing! They are all so kind and I can't wait to go back. read more

Shinbashi 72 - Front desk - Japanese Near Me - New York, New York

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Japanese Grocery & To-Go Food Tried it for the first time. The food is freshly made, so you'll need to wait about 10-15 minutes for your order. There's no seating available--it's strictly for pick-up and take-out. Overall, the food was okay. read more

Shinbashi 72 - Japanese Near Me - New York, New York

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The onigiri is generously filled (base price for a rice ball and then you pay a little more to choose a filling) and perfect for a walking snack/lunch or a treat at the park. I loved the variety of Japanese snacks, drinks, and even some skincare products! It's a popular spot so there's often a little bit of a wait, but perusing the shop is the perfect way to kill time. Service is friendly and fast with what looks like a family run operation cooking in the back. My husband grabbed a rice bowl that was a bit underseasoned for his liking, but you can't beat the price in NYC. We will definitely be back! read more

I really like the Sakura red bean mochi they have here! It's 3 pieces for $5.50, and they don't get hard when you put them in the fridge, at least for the few days they lasted me. I did enjoy the rice factory rice that I got here too. I tried the hot udon with beef to go, and the beef was savory sweet and thin, like I wanted and expected, the broth was a bit too salty for my subjective taste, and the portion was a bit small for the $16, but still a yummy meal (that I added some veggies to at home). Shinbashi is a great place to check out for Japanese ingredients and a simple meal. read more

One of my biggest hobbyhorses about specialty markets is whether they actually offer anything special -- things you can't easily find at mainstream grocery stores in our globalized age, things that are worth premium prices, and things that make it reasonable to visit even if you don't live nearby. When Shinbashi first opened on my block, I was happy to have a convenient Japanese store, but I was also skeptical that it would be much more than a novelty. Sure, it had Pocky, matcha Kit Kats and 10-pound bags of short-grain rice, but there wasn't much that seemed truly unfamiliar. As time went by, however, the shelves got fuller and fuller, and the food got cooler and cooler. All sorts of fermented hot sauces started to appear, and tins of unagi showed up next to pouches of (unfairly maligned) MSG. Bags and boxes of sweets, from Botan rice candy to sour strands of "fettuccine," were suddenly everywhere. Freezers and fridges were practically overflowing with breaded scad fillets, dry-brined salmon, fried tofu squares, mentaiko, milk bread, roll cakes, taiyaki fish pastries and Japanese beers that I (a craft beer aficionado) had never before seen, to cite just a few examples of the intriguing finds. And, in maybe my favorite development, the produce section became absolutely excellent. The section's excellence is partly reflected in the basics (e.g., broccoli, bell peppers, bok choy) always being vibrant, free of even the smallest specks of soil, and packaged so perfectly that they're practically gift-wrapped. But the excellence is also reflected in the hard-to-find items, such as fresh shiso leaves, umeboshi, bamboo, lotus root, bunashimeji mushrooms and nira (aka Chinese chives) that have now largely replaced scallions in my fridge. I should also note that, while the market can be expensive, the pristine produce is very reasonably priced, barely more than what you'd pay at a street-corner produce stand. I'll also mention that the employees are lovely, always shouting out greetings when you enter and always happy to chit-chat (often about suspicions that Trader Joe's workers are surreptitiously scouting the store for snack ideas -- a very valid suspicion, given that the TJ's around the corner has suddenly started stocking the aforementioned bunashimeji mushrooms as well as soy-seaweed crackers that abound on Shinbashi's shelves). I've written all of this without even mentioning the fact that Shinbashi has a large kitchen and takeout menu; I've actually never ordered anything (the menu is pretty heavy on meats that I don't eat), but fwiw, I have overheard customers raving on multiple occasions. And I guess it's a testament to Shinbashi's quality and variety that I can feel comfortable awarding five stars without having sampled the menu; it's a store that has bucked the trend of specialty markets becoming little more than the "ethnic foods" aisle at any given supermarket, and I feel fortunate to have it right downstairs. read more

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Shinbashi is a cute Japanese takeout and grocery store in the heart of the UWS. My dinner plans were canceled and I was craving some Japanese food, so luckily this place was close by. I walked over and ordered at the counter, and the food was ready in about 10 to 15 minutes. In the meantime, I browsed the grocery store section, which has a decent selection of authentic Japanese food, various Japanese condiments, drinks, and frozen ready to eat food. The pork Katsu don was delicious, and the flavor was just so savory and well seasoned. The katsu was crispy and delicious, and the portion size was very reasonable. Please note that this place does not have seating areas for eating, it is exclusively a takeout place. I will definitely plan to be back to try more of the menu. read more

Shinbashi 72 - Pork katsu don - Japanese Near Me - New York, New York

Got the pork katsu curry cuz I been craving Japanese curry and this hit the spottt. The curry sauce is a slightly chunky consistency (I'm guessing from onions), which I like because it's able to properly coat and stick to the katsu and rice. It's very flavorful and has a nice subtle spice. The pork katsu is well-cooked, tender, and has a nice crisp coating. Excited to discover how good other menu items are. read more

Shinbashi 72 - Pork katsu curry rice - Japanese Near Me - New York, New York

Good market but it's so small. Not so many grocery options unfortunately. They sell good rice though.

Grocery store- 4 stars Prepared Food- 3.5 stars Service- 5 stars The agedashi tofu was a bit soggy due to the large pieces/is better across the street at sushi yasaka.but the chicken katsu sando was good as was the shopping and overall customer service experience. read more

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Shinbashi 72 is a mini Japanese grocery store in UWS with a restaurant in the back for take-out / delivery. Although the selection is limited, it's convenient for picking up basic Japanese groceries when you don't want to go all the way to midtown, downtown or NJ. As for the restaurant, my initial experiences after it opened were not great, so I'd only been here for groceries. It'd been a while, so I decided to give it another try recently and the Katsu Curry Rice ($16+) was great. So I just ordered it again for lunch today. I can't speak to the other menu items, but would recommend the Katsu Curry Rice if you're looking for homemade curry with crispy katsu and good white rice. The preparation time is pretty quick and their service is friendly, too. read more

Shinbashi 72 - Katsu Curry Rice (Pork) - Japanese Near Me - New York, New York

Support local. I try to stop by once in a while to support them. They have a food counter and also a small selection of groceries ranging from frozen to drinks to snacks. It's amazing how they've fit such a large amount of items in a small space. So stop on by! read more

Love this place. The staff is so friendly and welcoming. As soon as you walk into the shop the food speaks for itself. The aroma is very inviting and hits all the senses. I had the spam of onigiri and spicy tuna onigiri. The SPAM IS MY FAVORITE. Also got the chicken katsu curry rice. Chicken was fresh and perfectly crunchy. The curry was delicious. If you're looking for a great spot and great service, this is it. read more

Shinbashi 72 - Spam Rice Ball (Onigiri) - Japanese Near Me - New York, New York

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I really love this restaurant and we used to order atleast once a week. Unfortunately, a recent change to the meat used in the chicken katsu curry rice has been really disappointing. This dish, a staple in our home, is something that we don't order any more. Our entire family, kids and adults alike, used to love this dish when it was cooked with chicken breast. But now that it's made with thigh, it's often chewy and gristly and hard for my kids to chew. I've recommended this restaurant, and specifically this dish to so many! Please change it back to breast so I can go back to ordering it for dinner once a week. Or atleast give customers the option of thigh or breast? Side note, this restaurant has some of the nicest owners in NYC. So many other good dishes on the menu, but really miss the old chicken katsu curry rice. read more

Shinbashi 72 - Photo of the grisly thigh meat that ruined the chicken katsu curry rice dish for us. - Japanese Near Me - New York, New York

Delicious delicious food! Half Japanese mini mart, half take out restaurant. The food was really pretty special. We ordered the chicken katsu curry, chicken teriyaki, takoyaki and tempura. Loved loved loved it! Would totally return if I was in the area. read more

Shinbashi 72 - So cute! - Japanese Near Me - New York, New York

Went to this tiny little Japanese store prior to a walk. Nice staff here. As I didn't want much, I got the umeboshi onigiri/salted plum rice ball which was $4. I am a big fan of onigiri and this one was very tasty. Absolutely stuffed with umeboshi and good rice. Better quality than Sunrise/Katagiri/Omusubi. Would go back when in the area. read more

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This place rocks. I don't know the women's names behind the counter but they are super kind and remember my name every time I come in. The onigiri is the best I've ever had and is fresh to order every time. read more

The first thing that start out to me when I walked in was just how good the whole place smelled. The kitchen is not far behind the counter, and you can see the chefs working. I ordered the restaurant week bento, and it was quite good! The packaging was done with a lot of care, with the steamed egg being wrapped in an extra layer of aluminum foil to maintain the heat. I also picked up some frozen oden, grateful that we no longer have to go to Hmart or Chinatown to get these kinds of groceries. Check it out! I would love to try the udon next time read more

Shinbashi 72 - Japanese Near Me - New York, New York

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Onigiri made with love and care! I've been here many times, but have forgotten to take a picture or write a review. This is a small, cute Japanese grocery store with food options / a kitchen. Every time I get an onigiri, there's an old man at the back carefully patting down the rice in the mold, getting the filling, wrapping it up, etc. He is pretty slow, but nothing to complain because he does it so carefully!! The rice is well seasoned and holds everything together. The filling is also delicious - spicy salmon and regular salmon are my go to. The best thing about these is also that the seaweed on the outside is salted. Definitely try it out! read more

Shinbashi 72 - Rice Ball (Onigiri) - Japanese Near Me - New York, New York

Went to Shinbashi 72 recently since I'm looking for spots that have SPAM on their menu. Mostly take out as it's a neighborhood grocery store with kitchen in the back. Ordered the SPAM & Tamago Rice ball. And let me tell you it was worth it. Wished I ordered another one. You can eat it with or without the wrapper which was wrapped up separately. I ate it with the wrapper and gotta love that crunch. Will be back when in area. read more

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Family run Japanese restaurant - the owners' family used to run the Shinbashi restaurant in midtown east that closed either end of 2019 or beginning of 2020. Food is made fresh as you order. November 2020 - currently takeout and delivery only. I love the snack and candy options, I was tempted to buy kit kats but reminded myself that I'm here for dinner :) The cold soba is amazing and it's hard to find good cold soba anywhere! I was told it's the same family recipe that was used at the midtown Shinbashi restaurant. In addition to cold soba I also ordered the wappameshi and the shishito peppers. My friend ordered the takoyaki (one of the best I have ever had!) and the chicken katsu curry (she said it was SO DELICIOUS). There are also some dessert options for takeout in the fridge, such as mochi. We got some red bean mochi to go for later! read more

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Shinbashi 72 is the real thing! Home cooked Japanese dishes that are authentic and offer excellent value. We ordered the daily bento and chicken katsudon. They were ready in 20 minutes. The bento was freshly prepared with ample portion size.The mackerel in the bento was perfectly fried, a tender fillet without bones. The little side dishes were crisp chicken karaage and crab legs and refreshing carrot and turnip sunomono (pickles). The chicken katsudon was succulent. Cabbage soup was provided as an accompaniment and was welcomed on a frigid winter day. This is our go-to spot for a great meal! read more

Recommended by a friend and WOWWWW!!! This place is SO good. I ordered the pork katsu curry and a tamago onigiri - both items I've never tried before in my life. This was a 10/10 experience. read more

Consistent takeout excellence over many orders over 3.5 years. Bento (with salmon for me, mackerel for my wife) is our usual order, and never disappoints. Lots of other authentic Japanese dishes. Also excellent fresh produce and Japanese beer selection. Great staff. Order is ready when they say it will be ready. Just a fantastic neighborhood option... read more

What a pleasant surprise! Everything was made to order, so while it took a bit of time (~10 minutes), everything came was piping fresh. The takoyaki and curry pan were both really yummy. They have no seating, but this would be a fabulous stop for food before heading to the park. Note: the curry pan was more like a fried curry cutlet tha a curry bread read more

Great neighborhood takeout joint with a small market full of Japanese essentials (from mushrooms to mackerel, including a wide selection of miso). Efficient and fast service behind the register. There is no appealing ambiance to this little market, but the food tastes like good home cooking. Biggest surprise - the packaged Mont Blanc dessert was amazing! read more

Similar price groceries when compared to Sunrise Mart/Katagiri. The variety is smaller due to the size of the store. Food seems to be the star as it is takeout or delivery only. Prices are higher, but typical as it is the Upper West Side so not as surprised. Will definitely come back to try the food once. Even if their prices are higher, I went to Go Go Curry a few days ago and the price point is similar to theirs so not a huge difference. read more

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the kinpari onigiri is the best ive ever had but they were a little small for the price

There is a large selection on the menu. The food was great and it was ready for pickup at the time promised.

Let's start by saying I LOVED THIS RESTAURANT. I noticed it didn't have many reviews so you can never be too sure what you'll get but I was super, pleasantly surprised! It turned out to be exactly what I had expected and it definitely delivered on my high expectations! There's a Japanese curry place my husband and I fell in love with when visiting San Francisco and we have been craving something like that ever since. Well this place definitely hit the spot! We ordered our food online through their online ordering system (easy peasy) and then went to pick it up. We were adventuring the city (it's cold right now) so we decided to it it in the car. My goodness!!! We ordered a pork katsu with curry rice and an order of takoyaki and nothing disappointed. The katsu was crispy and moist inside and the curry had a perfect balance of sweetness. The takoyaki was delicious with the amazing creaminess and chew you would expect! Flavors and textures all on point! We almost placed another order just so we could take it home! Inside the restaurant there is a small snack section you can peruse and purchase from as well. It gave it a cute Japan vibe because of the cute/small size of the restaurant. I really will be back as soon as I can! Loved it! read more

Stopped at Shinbashi 72 on June 17 as the halfway point on a Manhattan tip-to-tip walk. In addition to a small collection of Japanese groceries, there is a kitchen in the back serving Japanese comfort classics. The variety on the menu seemed solid, and I opted for a pork katsu curry rice. The kitchen was busy and it took some time to make, but the result was worth the wait. The curry sauce was thick, hearty and filling, perfect to get me moving again for the second half of the walk, with the pork katsu cutlet itself perfectly-cooked. The only downside is that the prices felt a little high, but I think that's probably gonna be the case for many places in its general vicinity. There is no seating, so I recommend taking your food to any of the nearby parks if you don't live nearby. We went West towards Riverside Park, but Central Park is an option too. They have a selection of Japanese drinks to accompany your food, so you may need to stop at another deli if you want a water or soda instead. If there were a Shinbashi 72 in my neighborhood, I'd probably eat there all the time! read more

Domo arigatogozaimashita, for a terrific first visit, Shinbashi 72. Another welcome addition to my expanding list of walking-distance, pick-up places in my neighborhood. The food is good to very good, and the menu expansive. The takoyaki is delicious. A bento of the day, mackerel, very good too. A small and interesting selection of Japanese groceries and frozen items looks like there's some room to explore. A selection of Sake awaits. Bento Of The Day, mackerel $18.00, very good, the mackerel is perfectly grilled Yakitori, chicken $7.00, good String Bean Ohitashi $6.00, very good, nice bonito flakes Takoyaki $6.00, very good, even as take-away, reminds me of Hirajuku Chicken Kara-Age, $8.00, very good BONUS: Good food value! read more