Absolutely great service very nice people in the surf shop…read more And they have a very big selection. And it has great value.

amazing service so many items to choose from Hi Tech Quality for sure 100%…read more The best part of shopping is when you enter and you have the employees greet you with a smile and address you with a Hello Definitely going back

Awesome place. Close to the skatepark. Definitely be returning. Clean and organized.read more

Absolutely love this shop. They have everything you need to build your board or just buy…read morereplacement parts. The staff is extremely helpful and helped me choose everything that I needed for my son to build his own board. Highly recommend.

In my quest to find surf fins this weekend I came here last on the way home. Of all the places I…read morewent today, they had the most choices , sizes and brands. I m looking for Churchill Makapu fins or the dolphin cut shape in another brand. So while I liked the looks of what they had, the fit wasn't there. So I m still looking, trying to buy local.

I just finished a 2-hr. private lesson with Hi-Tech's Kakoa (this isn't the best pic of me, but…read moreKakoa's in the background smiling away - priceless!). I've taken a few lessons from other surf shops, and bobbed around a bit on my own, but never left feeling like I had done much of anything. Today was an absolute blast. Perfect location and the perfect instructor. Kakoa kept it simple and was very encouraging. I'll think of him every time I go out and will remember this day forever. Mahalo Kakoa!

Aloha From Angry Mario, Seattle is coming to Maui ! This…read morehas been the spot for years! This time I really pulled the Trigger! I built my first Skateboard and my Lady got her First Longboard! I Wanna give a BIG S/O to the IRON forging GuY Skyler ! Big thanks for being kind and beyond helpful, all questions have been answered, even the dumb ones. Once Again if you wanna visit a Skateboard shop. Come here and chop it up with these guys, you won't regret it

Andrew was extremely helpful at finding the right deals to get me rolling! I'm not much for vert…read moremore on street. He's got gear for it all! Including safety gear. Great prices. Great service. It's about time for another pair of wheels after skating these ones down hills. Mahalo and aloha

Great spot. Easy transaction for surfboard rental. Provided all the necessary gear for traveling…read morewith the boards and even offered a veteran discount. We will be back!

Over priced and not very helpful and they were kinda rude I would not recommend going hereread more

This place is super dope. Mike, the owner, went above and beyond to satisfy all my shopping needs…read more I had been eyeing the Kaimana longboard prior to my visit and had already convinced myself to buy a board as a souvenir for my Maui trip. Luckily, it was available and the price was very reasonable for a complete. The board looks beautiful and the funky, psychedelic artwork was designed by artist and internationally renowned surfer and stand up paddler, Sonni Hönscheid. I almost don't want to ride it and just put it up for display because of how gorgeous it looks. It holds my weight well and is flexible. I honestly can't wait to cruise on it. I told Mike that I was going to have it checked in for my flight and he found me a box, packed the board in nice and snug, and even taped it up for me. He literally packaged it ready to go so I won't have to do anything but check it in at the airport. If that's not excellent customer service, I don't know what is. He even gave me a shopping bag and some stickers. Thank you so much, Mike! You rock!

called Mike to place an a order today (tried to order via website, but unable to/recommended to…read moreplace order over the phone)...what a great experience! Mike truly has the *Aloha spirit after residing @ Maui for 18 years...i could feel the Hawaiian vibes over the phone (he could tell right away that i was somehow connected to the islands lol/born & raised @ O'ahu)...anyway, i would not hesitate to send friends & o'hana to Mike/Jucker Hawaii for future purchases...MAHALOZ again bruddah

Got me a longboard and straps for my car. Super chill when I asked to keep the board a second day…read more Gave me some free wax with the rental.

Best selection of short boards in the area to rent that I could find. Everyone is really friendly…read moreand helpful. Good rates too. I didn't closely check the board I rented and when I returned it they noticed a cracked fin box. They trusted me when I said that I didn't hit anything and they didn't charge me for it. Highly recommend!

This shop came thru in the clutch during my last trip before shelter in place was in effect. First…read moretime doing Maui with camper van life, we had almost everything we needed...except propane for our trusty JetBoil. We were bouncing around a few local marts until someone finally suggested this gem of a place. Got there right when they opened, found it instantly and even got an awesome shirt to represent my saviors back on the mainland bruddah. Would definitely recommend & certainly be back next time we can return to this island!

Cool inventory, terrible customer service. Was treated very poorly from the lady behind the…read morecounter, not sure if she was in a bad mood or what but we weren't the only ones who were feeling her wrath that day.

wonderful experience of renting windsurfing board. The price is the lowest of the area and also the…read morestore is the closest to the beach. The owner of the store is very nice and gave very detailed demo on how to set up the gears. We had a wonderful time even it's our first time doing windsurfing!!

They get 5 stars because they give very reliable and sincere service. They followed up with my…read moresurf equipment questions and needs and made me feel important. The shop is very cool looking in my opinion kind of industrial definitely gear oriented. Very close to the prime surf locations. Convenient to get to and nice people

SURF and SEA wear without paying the big box stores money…read more Oshima Surf is based out of Big Island but has opened their flagship Maui store here in Target plaza. What I like about them is their knowledge about surf products and also certain apparel lines. They also have weekly specials for certain brands and a lot of the time also have free items with purchase. When you can - please support local owned shops. They have great knowledge about the islands and also have unique items for Hawaii.

This is a nice shop. Jam packed with apparel but the employees are helpful if you are looking for…read moresomething specific. Prices are pretty consistent with any surf shop. They do have their clearance rack in the back as well. Definitely worth a stop for some fresh threads