Local Eval: Little did I know, that as a kid staying with my mom in a rustic dive motel in…read morePennsylvania, that 3,000 miles away, in the little town of SLO, was it's first ancestor....and that 1/2 century later, I would call the SLO/Pismo area home. The "Milestone Mo-Tel Inn" was built in 1925 [closed in 1991] & the main building is a historic landmark, which is possibly owned by next doors "Apple Inn". While there were plans to rehab this area, is still not redeveloped yet & is not open to the public. But one can still stop, just before the N101 ramp, & marvel at these testaments to early visionaries of what we have long taken for granted, for almost a century. While there are numerous local and national accounts, I do favor the one done by Smithsonian Magazine in DECEMBER 12, 2016, as follows:
"The World's First Motel Was a Luxury Establishment, Not a Dive
The first motel was supposed to turn into a chain, but it was quickly overtaken by cheaper competitors.
By Kat Eschner
SMITHSONIANMAG.COM
The year was 1925. Across the country, thousands were touring in their cars. Auto travel was becoming normal.
But on this day in San Luis Obispo, a town roughly between Los Angeles and San Francisco in California, something totally new was happening. An architect and developer named Arthur Heineman had spotted a niche in the market. His response: the Milestone Mo-Tel Inn.
Heineman created a hotel designed specifically for drivers, writes Eric Zorn for the Chicago Tribune. It had small garages next to several dozen bungalows. Use of one cost a motorist $1.25 per night, about $17.00 in today's money. Heineman shortened "motor hotel" down to "Mo-Tel," and a term was born.
It was luxurious for the 1920s, wrote Kristin Jackson for the The Seattle Times two years after the motel closed in 1991. "It cost $80,000 to build in its ornate Spanish-mission style, with a three-tiered bell tower, white pillars, and a tree-fringed courtyard," she wrote. "In those days most American car travelers still were staying in campgrounds or tiny wood cabins (some about the size and style of chicken coops) that were clustered by a gas station or general store."
Up to 160 people could stay at the motel. According to David Middlecamp of the Tribune, units had modern conveniences like showers, central heating and carpet, he writes, and there were even rooms for chauffeurs.
Jackson spoke to Marcella Faust, who as a young woman was one of the establishment's first waitresses. Faust described how the waitresses were dressed--"Spanish-style," including a vest and a "big hat with roses on it"--and their varied tasks, which included handing out brochures at the roadside.
"We'd stand out there on the road in our big hats," she said. "My girlfriend would work the cars going north, I'd work the ones going south. They were Model A's and Model T's back then, so they'd have to go pretty slow up the steep hill there. We'd just stand there and wave and hand them the booklets as they went past."
It wasn't long before the Milestone had competition from other motels. Heineman had originally planned to open a chain with 18 California locations, Jackson wrote, but he wasn't successful. The Great Depression meant that motel chains opted for less luxe styling, Zorn writes. The Milestone, eventually renamed the Motel Inn, closed in 1991 and then the site fell into disrepair. Even the word "motel" has been slipping out of favor, he writes. But across the country, motels remain part of American road culture.
"Motels opened up the American road to those who were neither rugged enough for car camping nor wealthy enough to stay in 'real' hotels," Zorn writes. "In a way that's largely unsung, they aided our transformation to a mobile culture."
Hopefully, one day, this wonderful landmark will be rehabbed into a fascinating & historic place to stay,
minus Model T cars
and chauffeurs!