I'll be honest - we walked into the dealership prepared for battle! Whatever charismatic, manipulative, money-grabbing shenanigans they met us with, we would be prepared!
My husband and I had worked through our 'good cop/bad cop routine' and were ready to get this negotiation on the road. After many past experiences negotiating car purchases and leases, we knew what was in store for us, so we were steeled and braced for the exhausting, hours-long wrestling we knew was to come. We had bottled water, we had snacks, we had books to read while the sales agents scuttled back and forth 'trying to get us the best deal.'
Tony was the first to come out and greet us. We knew the car we wanted and we knew the price we needed for our trade-in. We were willing to walk away if things didn't match up. Tony was friendly and jovial - but we're no fools, we know that's all part of the act, right? Except his friendliness lasted the entire deal, it never wavered; even when we showed signs of leaving, he was still friendly and obviously wanted us to make the decision that was best for us.
This brought about a slight wavering in our forcefield of cynicism.
Tony had to call in the big guns to negotiate the value of our trade-in - Eli, one of the two owners. He was all smiles and charisma when we met - again, this must be part of the slick sales act, right? Except he was smiley and friendly and genuine the entire time too.
We had done our homework - we knew the Kelley Blue Book value of our trade-in, and we had printouts to prove it, as well as concrete offers from two other dealerships to just straight out buy our trade-in. Eli met what we needed with the trade-in - we didn't have to fight to get a fair price. The price of the car we were buying was also fair. Where's the catch, we were both thinking.
Despite Eli having a tricky VW lease to deal with with our trade-in, he willingly took on the extra work, and gave us a fair deal.
It came time for the paperwork. We've both done this many times and we know that one trick of car dealerships is to get you into the habit of signing by giving you all the less-important forms to sign first, then they finally present you with the big contract where you sell your soul to the gods of vehicle finance. By this time, you're so fed up of reading through contracts, you just sort of give it a cursory glance (they hope) and sign it. This is when they usually sneak in all kinds of naughties.
When Eli gave us the big contract FIRST to sign, and made sure we understood and were okay with all numbers, I realized this dealership really is different. No salesman in their right mind would give you the Big Scary Contract to sign first - they need to warm you up first and get you a bit more complacent about reading the details. Or maybe it's THOSE salesmen who aren't in their right mind, because Eli and Tony were very much in their right mind and they wanted us to be genuinely happy, not just close a deal at all costs.
We were also amazed when Eli had us sign TWO credit union loan applications because he thought he might be able to get another credit union to beat the (already great) rate of the first; which he did. We were both astonished that he took the time to do this after he'd already basically sealed the deal.
The car had a few dents and dings, which Eli promised would be fixed within a couple of days of the sale. We decided to trust him - and he was true to his word. He had a guy come in and fix all the dents and paint chips, no extra cost to us. AND gave us a free loaner car while it was done.
We arrived at the dealership at 6:15pm that day, took our sweet time with the test drive, and we were out and on our way home by 8:18pm with the new (used) car we wanted. We were both slightly shell-shocked by the whole experience - it was actually enjoyable! We didn't feel cheated, we were treated as human beings and individuals, and we got a great car and a fair price for our trade-in. And we never had to eat our snacks or read our books.
In the end, we experienced all the charisma of a good salesman but none of the sleaze.
This is how car sales should be done. Eli, Tony, Ryan and Joe were honest, friendly, and genuine. They all love cars - they're not just in it to close deals (although clearly that's important!). They want their customers to be happy after the sale, not just while they're in the office.
It was a completely 'wow' experience. I don't want to buy another car anywhere else. read more