Your enjoyment or appreciation of this place is going to be entirely dependent on who you are, and…read morewhat your lifestyle is. I am not local (American) but I have lived in London as a young poor 20 something. Primark was a Godsend for me. It's also really interesting now that they have expanded into the states (although not where I live) to come back and see how it has changed.
When I lived here and had no money this was my go to for anything trendy, or needed. When I moved back to America quite unexpectedly I went there to stock up on inexpensive suitcases to pack up my life and carry back across the world. Any fast fashion or trendy items, this was my go to. Needed something for my home that didn't need to be high quality, Primark. I got a job at AllSaints a few blocks away and we were supposed to wear their clothes exclusively, but we only got a 60% discount (that's a big discount but still not inexpensive for a college kid) so I got a lot of my work shoes here and they never noticed.
Now that I visit as a tourist, it's my go to for things like I need an umbrella that I can leave behind when I go home, or it's raining and I didn't bring my raincoat with me today...or it's colder than what I planned for on this trip so let me stop by and grab a few pieces of layering clothes or a coat. The Disney selection makes me wonder why there isn't a Primark in Orlando (because they get very unique Disney licensed items).
If you don't have a big budget or are in need of souvenirs, I also recommend Primark. But if you're looking for a luxury experience, this isn't for you. If you're anti fast fashion, please just skip this. It's busy and loud and sort of a cattle call at the till, but it's great novelty spot.
The layout has shed over the years bit it's still a great spot for cheep gifts, replacing broken or lost items and getting an unexpected suitcase for any souvenirs if you are a tourist (my favorite suitcase going on 11 years was £25 from here & yes we got another this most recent trip)
3 stars because I've definitely had some weird experience here over the years but generally if you go in knowing what it is and what to expect, it won't disappoint you.