First this is not a review of economy class. Economy class is the same on every airline as is evident with bad Yelpeviews everywhere. There are exceptions: Korean, EVA and Asiana. In my opi, these international carriers still treat their economy class passengers with respect and with upgraded services, except for seat, pitch, width of course. They are all the same. You get what you pay for. I like and don't mind flying economy. You just have to know the trick (exit row aisle or window) to getting decent seats. Sometimes, it's a good treat to go business or first because on international flights....you're happy and refreshed when you land. And why not?
This is a review SAS new international business class service from CPH (Copenhagen) to EWR (Newark): It's Hygge: Cozy, Intimate, Relaxing.
There's something to be said about Euro and Asian airlines business or global business services. U.S. carriers cannot hold a candle to them. SAS service from Europe to America is considered their intercontinental brand.
Verdict? I loved it. I'd do it again if the price is right.
Here are some major features:
a) Fast Track. From the time you checkin at CPH there is a separate pathway that takes you straight into the SAS business lounge and to the gate. This is standard service for most airlines on business, first or high flyers (lots of miles flown annually 50K+). It's nice to go to airport security and you're the only one there :)
b) SAS Business Lounge: small, comfy and intimate. It's hygge. It has sections for lounging, working meeting rooms, showers. It's Danish design so really cool. For a second though you think , upgraded IKEA, but still comfy and intimate Food is fairly standard except they have more proteins (cold cuts, cheeses) and pastas than American carriers. Drinks are overflowing. WiFi is free. I saw people sleeping on the couch; it's that comfy and intimate. There's a big sign that says Refresh. Done, I did that.
c) SAS International business Class. Their new business class is in tones of blue, brown, black and grey.... comfy and intimate. But it is waayyy better than any of US carries: United, American, Delta, US Air.
http://www.flysas.com/en/us/travel-info/onboard/intercontinental-flights/sas-business/
SEATS:
Comfy, private unlike United's (3 year old) configuration (as many seats as they can fit, 2-4-2 configuration in most planes) United might as well give everyone pajamas and start playing slumber party games- it's that packed in business class. I don't' fly United's business class anymore, b/c it's no longer about passenger service and comfort. On this SAS flight however, my cabin was small 1-2-1 configuration and intimate They approach you individually for quilts, water, assistance with coffee, sweets, liqueur. The TV was large easy to navigate with great resolution, definitely upgraded service.
FOOD:
Comes in courses....... the quality bar none. I've added photos for you. Denmark is totally organic: produce is remarkably delish, meats have flavor. It's done very well at the level of cuisine but earthy and good. For starters, they give you nuts and champagne/cocktails which is standard fare in business/first class. They serve cashews and almonds only. Nice touch but doesn't bowl me over. Carriers I've flown like Air New Zealand, British Airways, JAL, Singapore, Asiana, Cathay, ANA, Korean are at this same level of quality of service and food, some better. Dessert was real, not the ole' ice cream cart or warm cookies.
Snack Bar: Midflight, there is a snack bar where you can get chocolates, marzipan organic fruit and cheeses, Illy espresso, select juices, breads.
SERVICE:
The staff working international business are not tired and wanna get their shift over with like their American counterparts. At least on this shift, Flight SK909 from CPH to EWR, they actually pause, give you eye contact , and after they've heard your request, smile, respond and anticipate. That's customer service.. I had to notice because they all behave the same way. If you've flown premium classes on American, United and Delta you know what I'm talking about. American customer service is worlds primitive in comparison. Impressed.
One less star: It's a new service: my TV froze once, staff are not fully trained with the seat controls yet because some passengers (non-techie) were having a difficult time. But if ya follow the simple buttons, they work :)) But the staff were attentive service-wise, food and liqueur, wine, beer were served professionally like it should be.
Visits: International business (2), Economy (5)
Tip: Arrive early (at least 2 hours) because you have access to Business Lounge and do work or just chill.
Shout out to Frederikke at the SAS checkin, thank you for getting me a good seat on this flight! Your customer service is noteworthy and coool! read more