So I just heard that the 100 year-old Sam Ash chain of stores is closing - and that is what has prompted this review, I apologize in advance for its length:
For over 26 years, my company did business with Sam Ash. Back in the 90's I would walk into the Woodbridge, CT store and be properly and professionally greeted, guided to the salesperson that would help with my purchase and get great advice, information and service from a knowledgeable staff member and most of the time, fellow musician. Who could ask for more?
Fast forward to the 2020's and the retail giant is totally unrecognizable - so hearing the news this morning that the chain was closing didn't exactly come as a shock, as I predicted this years ago. The tell-tale signs were everywhere and honestly, I'm surprised it took this long. It doesn't however make this news any less heartbreaking. I say heartbreaking because anytime a brick and mortar establishment closes, every American should stop and tremble. This is the end of another era.
Out of tradition or some sort of misplaced loyalty, I've always stopped into Sam Ash to give them yet "Another Chance" to redeem themselves and every time, I left the store empty-handed, disappointed and kicking myself for wasting my time there - again. No greeting at the door. No smiling faces. No staff to help. No knowledgeable staff on hand. So, I stood there and waited and waited. When someone finally decided to acknowledge me, they were useless. Then to add insult to injury, as time went on, they rarely stocked anything I needed. So I just stopped considering them as a supplier.
Most of the time, I was there for high-end sound reinforcement for live performances - Large power amps, speakers, sonic maximizers, cabling, wireless mics, mixers, etc. My last visit there about ten years ago. I was shopping for a full-size keyboard to incorporate into my studio. I had specific questions as I'm a guitar player, not a keyboard player, and I got stuck with a salesperson who knew less about keys than I did. So how many time times do professional musicians, engineers, producers and sound people let this scenario play out before we let Jeff Bezos take care of us? And here we are.
Towns across America are full of little corner music shops that sell low end everything for the grade school student and beginning musician and that's as it should be, but professionals go to stores like Sam Ash for the performance grade stuff. And when you're dumping two thousand to 12 thousand on a Les Paul or Strat or maybe 5K on a vintage Vibrolux, you want your sales staff to know their stuff. You EXPECT to be treated a certain way. You want to be able to touch, feel, see, hear and play that dream guitar you've been waiting a lifetime to buy. You want to smell that cedar top on that new Classical guitar. Kinda hard to do with an on-line purchase. Imagine buying a new car without the test drive! And THAT is what makes this a sad day in America. It's another sign of the times. Another example of how we've fallen as a Capitalist society. Some people celebrate that I guess. I don't.
I'm sad to hear this news. I'm going to miss Sam Ash despite my feelings. I'm going to miss the experience of buying in person. No one wants to see a business fail. This is a part of history we're losing. Someone worked hard to build that business. It was someone's dream. And Sam Ash won't be the last.
Guitar Centers is suffering from the exact same issues and collapse of the business model and I say they're next - but will they turn it around? Will their board of directors send out district and regional managers or "secret shoppers" and start fixing the issues before Jeff Bezos takes their dollars too? Will they read reviews like this one and get off their collective asses to turn the Titanic around? Probably not, when you can't find anyone today who really knows what hard work is - how do you fix it? Who's training their staff? There comes a point when the damage is done and it's not salvageable.
Goodbye Sam Ash. I take no pleasure in writing this. I'm disgusted. I'm disappointed. I'm sad. I just hope that those in control at the top levels of management of these chain stores, read their reviews and pay attention - take them to heart and make the effort to improve your businesses. I know I'm not the only one who feels this way, it's just that most people won't take the time to write something like this - but I feel better for having said it.
Maybe by some miracle, someone will come in and scoop Sam Ash up and right the ship at the last hour. I can dream, can't I?
Ron L,
Southington , CT read more
