As compared with the ubiquitous chains, Sacred is actually a 5-star coffee joint. By this, I mean that they serve espresso in which one can actually distinguish different flavours and textures.
Their flat white is good, too. They are undoubtedly serious about coffee, and this has been one of my favourite places for a pick-me-up when out-and-about in W12.
This small kiosk of a cafe at the opposite end of Westfield's Atrium to Starbucks (Sacred was there first!) is one of the only places in W12 I relish visiting - and I do so very often.
How can the Starbucks punters not see the kiosk at the other end where the coffee is real, the baristas are actual human beings and the customers don't all look like they have given up on life?
I digress; a comparison with Starbucks is like comparing apples with pears.
Sacred serves the best flat white in W12 (although that's not saying much), and has very friendly staff.
Most importantly, in this day and age of chain cafes, it's so important that the independent businesses succeed on the consistency of their output. This is something the chains do well (albeit consistently bad, it's at least predictable). I know I have been served too many bad coffees at what I had thought were decent independent cafes or coffee shops only to have my objections met with snide responses like "it's espresso sir. It is supposed to be extremely strong and bitter". Oh, you mean bitter with a hint of rubber seal, undertones of limescale and old beans with a strong burnt taste? Frankly it's enough to make you want to give up on independent places and take your business back to a chain where at least they will remake the drink when it's bad. Note, only in the UK is this such an issue.
Not Sacred. I have been drinking at Sacred since 2008, I have found the consistency of the quality of espresso to be exceptional, and I have complained about a drink only once. Towards the end of my 'use' of Starbucks many years ago I could barely leave without complaining about something. So that's clearly good.
95% of my flat whites are crafted with very impressive latte art and taste as heavenly as they look. The other 5% are pretty damned good.
Heavenly - this leads me onto my next point. I like the subtle branding, very Roman Catholic Ironic with the statue of Mary in the middle of the kiosk, following a theme of the worship of coffee.
And what a joy to see a non-global, independent business being given a central stage in the most extravagant shopping mall in London.
I have only two gripes with Sacred. The first is that they don't serve espresso in heated porcelain. What a shame. Secondly the food offerings are not good, with the exception of the brilliant antzac biscuits and home baked cookies. Croissants aren't great, and paninis are served with a horrid smelling microwaved relish: avoid.
Five stars, if the espresso came in porcelain.
If you like your espresso over-extracted, then further ruined with copious amounts of burnt milk poured over the top, then topped off with a ridiculous amount of foam to hide the murkey grey-brown mixture lying beneath, definitely give this place a miss and try Starbucks across the way ;) read more