This Paperchase store is a really large store and is one of three of the brand's flagship stores,…read morealongside my local store in Manchester and a branch in Glasgow.
The location of this store is decent, it is on Tottenham Court Road and is basically right next to Argos, and opposite Superdrug and Natwest (or at least a few minutes walk away on the other side of the road)
This store is quite large, but the selection of stock is merely average for a store of its size, even compared to other Paperchase stores, I didn't notice a lot of cool items which they didn't sell in other stores, for example in terms of lever arch folders, they all seemed the same with nothing new compared to other flagship stores such as Manchester, and more smaller stores such as Newcastle or Liverpool.
The store is over three floors, there is a bookshop and Tinderbox Coffee Shop on the first floor and a Crafts / Magazine floor on the Second.
The staff around the store didn't seem too friendly either.
This store overall was quite impressive in terms of size but for everything else, it was just average. I'm struggling here, although the size of the store is impressive I can't help but feel some aspects with the feel of the store, the service not being great, the level of products not being as good as one would expect from the size of the store, and the unwelcoming nature as you enter the store, I sadly feel it deserves just two-stars.