While greeted at the door, once on the floor that held my purchase, no one was there to assist…read more There were several other shoppers also in need of assistance.

Lillywhites in Piccadilly Circus, London is a large sports shop, which is much to my surprise owned…read moreby Sports Direct in central London (not too far away from their own large, flagship branch which is less popular on Yelp in terms of the number of reviews). It is located in a fairly old building and the only disabled/wheelchair entrance due to the oddly shaped step going into the store is the offputting, dirty, back "staff entrance" I have long avoided this store as its name Llilywhites is associated with Tottenham Hotspur FC - I stupidly thought this was actually their club shop until I noticed a sign which confused me "The world's finest sports store", after doing some research later I found the name comes from the family which used to own and run the store, located at 25 Regent St since the year of 1925 - it is nice to see it is still in its' original old building, which surely must be Grade listed by now - fairly impressive for a sports shop and especially considering it is now owned by the UK's largest sports retailer, for them to keep the original branding including the website (same website as Sports Direct just with the Lilywhites logo), despite other branches in other cities changing hands such as Leeds, Newcastle and Nottingham. It seems despite seeming to be a higher-end brand the overall store feel and layout is the same - and that includes the staff who didn't seem friendly or helpful by any means to struggling disabled customers or just shoppers looking to find something. It is over multiple floors and does have a decent selection, however. Is it as good as Sports Direct's flagship central London location? No, of course not - other than keeping the brand name it seems the store which seemed so historic and cool has become a boring branded store in every other regard, it's just a more expensive Sports Direct without improved quality/service etc. 2* - For the store size and location, nothing else.

This store specializes in professional tennis products including rackets, shoes, attire and other…read moreaccessories. They also restring rackets. In my experience and according to what I've been told, it's the biggest professional tennis shop in London, and among the biggest in Europe. Whatever tennis equipment you are looking for, you will probably find it here. But the choice among the models offered could arguably be better. I was looking for Yonex sportswear and they didn't have much. Plenty of Adidas and Fred Perry, as well as other brands, though. A good selection of tennis shoes too. Most recent racket models are also usually available here. The staff are mostly very helpful and happy to explain everything about their products and recent tennis innovations. If you are interested in tennis, then this shop is definitely worth visiting. My coach, a long time professional, enjoyed spending a lot of time here. But whether you are a good player or are just starting, they will probably have something useful for you.

Extremely poor customer service. Abrasive sales representative. Went shopping for football boots…read moreand did not have a good experience. Will be taking my business elsewhere next time.

I've used eurosport many a time and they are great for all sporting needs. Less than 100 meters…read morefrom Swiss Cottage tube making it easily accessible and great customer service always asking if you need any help. Good range of products for beginners to pros. Would definitely recommend.

We heard the adidas flagship store had Oasis swag, so we went there. If you are looking for large…read moreand extra large sizes, they have them in spades. Everything is high quality as you would expect from adidas. The store is wicked stylish and large. Easy queue for check out and fittings. Perfectly located on Oxford Street across from Selfridges, the Flagship store is great if you love the sneakers, the style, and the quality.

Adidas fans this a cool experience! It has 4 floors of all and anything Adidas! The energy is hip…read moreand high! You can personalized jerseys and design shirts here and the turn around was quick! The staff are very knowledgeable of the products.

Good Best quality football kits only R.s23$thanks for you shopping. Football and sports clothes…read moresell items Best quality.kepers gloves . t.shrit all sports items available for u.j sports

I bought a pair of football boots for my son. After using them just one time we found that a stud…read morewas missing - fallen out in the grass. Now the boots are very uncomfortable to wear. I then took them to the store for a return. They refused on the basis that I should have screwed them tight before wearing them, being utterly oblivious to the fact that the boots were not fit for purpose when we bought them. If I was supposed to screw them tight before wearing them, why did the shop assistant not ask me to do this? Better still, why didn't they do it as they checked the boots' size before we bought them. It would have taken no more than 30 seconds. And best of all why doesn't the factory (Adidas) make them so they are actually screwed in properly. I will never walk into to this dreadful shop ever again.

A bit of a wait, but the best and probably ONLY store I've ever entered for a shoe for someone…read moreelse, which led to me actually buying a pair. With no intentions of me buying at all, my wife and I went to see if we could have someone skilled to provide direction on the ideal sneakers for her workouts and power walks. Turns out that for 20£ you get a comprehensive, computer-aided foot analysis and video gait assessment (complete with treadmill video assessment) to link your foot to the optimal shoe types to maximise fit and correct errors in your walking/running. While the charge may seem out of line, it's worth it, light years ahead of what I saw at lillywhites and more compelling than what you get today at any other sneaker store (or shoe store for that matter) I've ever attended. No more kind (or not so kind) service assistant directing you to what looks good. (Our visit to another store down the street had an attendant we had to chase to inform on what we wanted, he retrieve the selection from the stock room and left us never to be heard from thereafter). This was the best blend of science and technology driven evidence to guide you to the purchase that is "customised" to your needs. To be more candid I have never worn a pair of Asics and favour other brands for their appearance and fit. And being primarily a "runners" shoe store, I've never been that excited about how they look. This visit MADE me WANT to take the analysis and buy a pair simply due to their evidence guided approach. The next step is to see how this adventure unfolds. Although the results led me to shoes that I don't LOVE appearance wise, I'm Willing to see if they lead to a different physical result. I'll actually assess whether my purchase leads to any pain reduction. I definitely recommend the store for the analysis AT A minimum.

From the owner: The largest ASICS store in the world. Facilities for running lab, running club, foot id's,…read morefootwear, apparel, accessories and nutrition.

If this Sports Direct were not (literally) exactly on my way from the office to the underground…read morestation, I'd never return. It's not that exciting. It's cluttered mostly with low-end brands of sportswear that I am not interested in and that fall apart after a few washes. But there are a few diamonds in the rough. A few items of Nike and Adidas to see me through and refresh my sportswear fashion enough to prompt me to the gym a few more times. Usually just tees and perhaps the odd running trousers, but beyond that...meh. To be fair, the men's selection looks MUCH better. The staff is begrudgingly there, it appears against their will. I cannot be certain. They often have good deals on sports kit - balls, socks, etc. I was tempted to pick up 2 adidas footballs for £20 for my little kicker at home, but didn't want to heft them home on the tube. Good deal though! It'll do in a pinch but I wouldn't call it pleasant or enjoyable, honestly.

Really unhappy I spent more than 1 h in the store i was looking for Beeny ..from the 5th floor they…read moresay they was not shure if they have ... i ask if they have item the same on the maniquine they say they was not shure they ask me to look around if I can found in a different floor.... Each employee say different stuff. .. who say yes they sell ... Who say no... Than I was doing 3-4 time all the floor and arrive a manager say he was not sure they have a Beeny than the best option was order with my phon oneline.... They even ask me if i want they order from the store ... I pat and ship home ... avoid 100% no sens waste my time like A idiot on the escalator

This Nike store, styled as Nike Town is probably the biggest Nike Store I have seen, and one of the…read morebetter stores too, it is over three floors currently with the fourth one being revamped into a women's section and it goes above and beyond what one would expect from a Nike Store. Generally speaking, the few Nike stores which remain, not just across the UK but even across most of Europe from Manchester Fort to the London Designer Outlet and even Barcelona are "Running" stores, which often might be large in size (but not as big as this one), but offer very little products which are useful and reasonably priced, this store is different as it stocks the whole range of Nike products one would expect over different floors. My favourite part of this store is the first floor which includes a "Jersey shop" which sells a large range of football shirts, mainly Tottenham Hotspur and Chelsea who are Nike's London teams which is down to the location being in London, but there is also a smaller range (but still decent) of other teams such as Barcelona and my Manchester City. As a rule of thumb, if it's a big club or a team from London (* coughs Spurs) and their jerseys are designed by Nike, you can expect to find a range of merchandise here. The music did seem a little too loud at the front entrance compared to the rest of the store and the staff didn't seem really friendly when I asked for help in finding certain things. Being at the start of Oxford Street, at the end which is closer to Regent Street, there are so many large "flagship" stores which set an example to other stores in the chain to how stores should be, and this is one of them with a great selection of everything Nike, hence worthy of the Nike Town name and a four-star rating.

I was on a European vacation, and the weather was colder than anticipated so I needed a coat…read more Stopped in Cotswold of London (spur of the moment) and purchased a jacket for the remainder of my trip. It's a Patagonia jacket, very lightweight and usable in Florida's unsually chilly nights. My friend also bought an Osprey brand backpack. Good quality store.

It's always nice to see a sport store anywhere you go. This is a chain store here in England. It's…read morelike a small REI which is 3 stories but small.

I have come in here over the past few years, to get snowboarding equipment and I really recommend…read morethis shop for their selection of products and customer service. I was once after a tent, and one of the staff was nice enough to rig the tent up in the shop for me! They have a really great collection of snowboards, bindings, boots, and camping gadgets. They stock brands including Mountain Harbour, Patagonia, Helly Hanson, Quicksilver, Killy, Isuzu, First Resort, Subaru, Animal and Berghaus.

I'm an outdoor guy and I love browsing here at Ellis Brigham. Every time I'm planning to go on a…read morehiking trip or any kind of vacation really, I come here to check out what kind of clothing or gadgets I could need: a new tent? New hiking boots? Some wooly socks or another function jacket? It's a huge store - for central London - and on three floors they offer everything a true outdoor person needs. The sales people here are also always very friendly and assist you throughout. Once, I wanted to buy a pair of shoes and I had that poor salesman fetch me more than a dozen different shoes in various sizes. In the end, I told the poor guy that I needed to think some more before making a hasty decision. (I did go back a couple hours later though, as I just couldn't stop thinking about that one particular pair ;-) I highly recommend!