1. Asics

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    London, XGL

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    Asics

    4.0 (1 review)
    Open • 10:00 am - 9:00 pm

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    11 years ago

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    Sports Direct

    Sports Direct

    2.0(8 reviews)
    0.9 mi•Fitzrovia
    •££

    So frustrating. I bought a jersey the day we were returning back to the US. We couldn't get the…read moreprinting so we decided to return it. No returns allowed, only exchanges or credit. Why couldn't they say that before I bought it. I would have either not bought it or waste time and effort trying to return it. We were already running late to the airport so I was so frustrated that I gave a real attitude to the customer service team....which I apologized afterwards. That is not their fault but the company policy is so upsurd.

    Oxford Street, London, home to large flagship stores which are often so much better and more…read morebearable than other branches of the store in the rest of the country, this rule can definitely be applied to this branch of Sports Direct which is towards the start of Oxford Street, close to Oxford Circus and Regent Street. I'd like to start by the fact that this place has some pretty good opening hours, it is open much later than many stores on Sunday until 6 pm (but due to laws it does mean opening later at 12), generally every other day they open between 10 am and 9 pm. Sports Direct is known for its' cheaper than average sports clothing and that seemed to apply here, from trainers to clothing the selection was good. I also liked how everything in the store seemed chilled and more spaced out, rather than being a cluttered, claustrophobic mess, they even had quotes and photos of athletes including Lionel Messi, a man which needs no introduction. I regularly hate shopping at Sports Direct branches even those which are slightly larger than the average clothing shop due to the cluttered nature, but this store goes against that stereotype being modern, large and spaced out with a good selection of clothing items, most of which at discounted and satisfactory prices, let down by poor service this is still a fantastic flagship store worthy of a four-star rating.

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    Asics - sportgoods - Updated October 2026

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