Not your average beach store. Great selection, pleasant service and quality products…read more Definitely recommend.

I wanted to buy something in here because of how friendly & funny the staff was! Unfortunately I…read morewas on a budget and they didn't have exactly what I was looking for. If you need some beach gear & clothing this is the place for you.

This boutique is upscale but laid back at the same time. Such a treat to shop here!…read more I went on a Saturday and they were offering mimosas and pastries, yes please! The owners, like others have mentioned, are very professional and helpful. Lots to chose from, sweaters, date night dresses, scarves, jewelry, jeans and there is something for a low or high budget here but the quality is all top notch. The dressing rooms are like something out of a princess castle, long flowing curtains and full length mirrors, everything I tried on looked amazing! I will definitely return! (and I will dream of it until then ;))

This is a gorgeous little boutique. It offers beautiful accessories like jewelry, hats, shoes and…read morescents for the home. Great designers like Rachel Zoe! I was greeted upon arriving and felt like the staff was very helpful and not pushy at all. The clothing is really pretty and fresh. Having a nice place close to the ocean and restaurants of Neptune and Jax Beach is just perfect.

Beautiful store, stopped in with family not planning to get anything and left with my new favorite…read morepair of sunglasses

This is my all time favorite shop!! I live in Athens, GA and come down to visit JAX for…read morefamily/friends once to twice a year and it is a MUST for me to stop here!!! Literally not a time I haven't bought something...they always have the best clothes. The service is always amazing, the girls are so quick with helping. The quality of the clothes is top tear as well. Can't wait to come back and buy more for my next visit

Spruce is a WHOLE VIBE! Such an incredibly cute space with private parking in Murray Hill! Their…read morecoffee is not just cute, it's delicious! The plants add such a cute ambiance and they are for sale so you can take home a new best friend! We were served by the fabulous owner who catered to our every need with our crazy crew of kids, all with a wonderful smile on her face. Prices were extremely reasonable and I can't wait to go back and try their latest seasonal drinks!

I stopped into Spruce for the first time last Sunday. I'll admit- I'm not a plant gal but I can…read moreappreciate their beauty and enjoy the calm vibe of being surrounded by them. As you can see, this spot is very chill. I was the only patron since I arrived just after they had a packed house for a book club meeting. This meant I had time to have a fun chat with bartender Cera who was an absolute delight. I enjoyed a glass of Frenzy Sauvignon Blanc but they also have a sampling of beer, kombucha, & non-alcoholic beverages available. Spruce just opened a second location in Murray Hill & they host fun events at both locations. Be sure to check them out!

Cathy is a god send! She spent the time and really figured out my style for me. She worked within…read moremy budget and made my house a home. I can not thank her enough!! Best decorator in all of Jacksonville!

The only store in the JAX area that sells Troll Beads! Troll is the original. They have been around…read moresince the 70's in Europe and stand by their product and the workmanship. The staff knows their inventory and are helpful and enthusiastic. They love what they and it shows. I travel from the North side. I could buy my beads on line but for anyone who shares the Troll addiction you know it's much more fun to be with others who understand and enjoy choosing the right bead. That is not say that their other inventory is to be dismissed. There is a gift for anyone one your list and I can never resist buying a gift and not one for myself as much as try.

OMG! Cari, are you sure we didn't trip over each other. I was there on Friday too. I also fell…read morein love with the place. Ellie Bing's is different than Selena's in the fact that Ellie's is more spacious and brings a touch of class. She also carries the estate jewelry and older collectible pieces that never go out of style. Selena's is in your face BLING and carries only new pieces. I too found a great necklace that only set me back $10.00! I am so glad that this place exists and is thriving!

I adore Ellie Bing! Their clothes and jewelry are so unique you won't see everyone else wearing…read morethem! The staff is wonderful and helpful. They may you feel good and help to find the right fit and silhouette for your shape! A great place to shop!!

Salena was so helpful to my out of town friend who fell in love with a bracelet that she passed up…read more My friend called the store once back home and Salena agreed to hold the bracelet and sell it to me on a day they were closed. Good customer service is hard to find any more. Thank you Salena for your over the top service. You have bought my loyalty!

I spontaneously popped in this adorable boutique in March when I visited Jacksonville to see my…read morebest friend! I just wanted to do a little shopping but didn't feel like hitting up the mall that houses the same big brand stores I have access to in D.C. It's cute and esthetically beautiful. I was also surprised and impressed that they had some pretty unique pieces and not just the run of the mill trendy pretty pieces. I ended up buying to underwear sets that were gorgeous and a pair of shorts that are just gorgeous honestly. They were so helpful, and appreciative of the business. I can't wait to stop again on my next trip to Florida to see what else they have

3 words : TO DIE FOR!…read more My favorite international skincare , swimwear and all things beauty boutique ! A hidden treasure SKINCARE , ACCESSORIES, LOUNGEWEAR, BEAUTY SUNCARE, RESORTWEAR & BEACHWEAR! What more does a girl need ! She even has products for Dogs ! Right now I am loving all of her international brands . Brittany has some from Morocco to St barths to Bali ! I love Eco Gypsy based out of Bali for all of my bohemian , unique items . Aromatherpay associates out of London is AMAZING for luxury skincare and a luxurious bath set up ! She also has 6 shore road by Pooja, isla James, Eberjey & more! A spot for the TRUE fashionista ! If you love to travel , she has a lot of unique eye masks , and travel items to make your trip effortless ! As an owner , she researchs everything which is why I trust her with all recommendations . She is truly hands on and extremely personable ! She always responses to me on social media , via email , she will ship and does a lot of great events partnering with the community . #JaxBeach #Northflorida If you love anything Unique & international, like myself , you're in heaven ! When it comes to travel , lifestyle, luxury, skincare, Resortwear , swimwear and all things luxury - Brittany has you covered ! I'm in love , a hidden gem #jetset #GypsetPearl

Great clothing selection and excellent assistance helping customers! The owner has wonderful style…read moreand she is super adept at helping her customers find exactly what they're looking for!

Ladies and gentlemen, this place is a hidden gem for finding the latest fashion that nobody else…read morehas in their closet! Be the "WOW" at your next event with a selection from this great store! Fellas, if you need to find something for your lady that is not your normal gift, try a signature piece from Italian, Japanese, Middle Eastern, NY and LA designers. Once she sees the dress, shoes, and jewelry, it will pay dividends for sure! Selection is constantly changing as the ladies attend designer shows in NYC and other top fashion hubs. Up and coming designers are showcased at A'propos with selections that allow these artists to freely show their creativity in fashion. For the ladies, block out a few hours as you'll truly want to immerse yourself into this unique shopping experience. You WILL find many great pieces specific to YOU!

Home decor GEM of Jacksonville Beach!! Huge selection of vintage furniture, clothing and more!…read more Perfect place to find that shabby chic project piece or gently used furniture from yesteryear! If you're into old glass pane windows - they have a sizable inventory! Also, have vintage clothes, shoes and accessories! All at reasonable prices. A must visit when shopping in Jacksonville Beach - you never know what you'll find!