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    Rock Liquor

    3.5 (15 reviews)
    Open • 7:00 am - 12:00 AM (Next day)

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    Ali B.

    I have gone to a lot of liquor stores to play the lottery. This one was really nice inside. It was clean and well stocked. The lady behind the counter was friendly and efficient and the store felt open and uncluttered. They have a nice selection of liquor, basic food items, toiletries, dairy, snack foods and of course they sell lottery tickets. They are located on a main street with good parking.

    Vincent C.

    Ok so this is not the best liquor store in the area but that's okay. The guy that runs it is very cool and doesn't look at you sideways. Yes the building isn't fancy and there's homeless hanging around. This isn't a bad spot for drinks, smokes and snacks so get in and get out.

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    7 months ago

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    7 months ago

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    1 year ago

    amazing service from the owner and has the best deals in all east sandiego come check him out!!!!!!!!!

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    8 years ago

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    3 years ago

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    5 years ago

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    10 years ago

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    13 years ago

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    17 years ago

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    16 years ago

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    16 years ago

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    10 years ago

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    13 years ago

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    9 years ago

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    12 years ago

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    Ask the Community - Rock Liquor

    Review Highlights - Rock Liquor

    “Love coming to this liquor, store the guy in there with the hat and glasses super funny Makes me laugh every time definitely makes my day!”

    Mentioned in 2 reviews

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    University Wine & Spirits

    University Wine & Spirits

    4.8(17 reviews)
    0.9 mi

    ​This is by far the best liquor store in the area! The prices are great, and the store is always…read moresuper clean. The owner is incredibly friendly and welcoming--if you're looking for something specific, he goes out of his way to help you find it or suggest a fantastic alternative. If it's not in stock, he'll even order it for you. I would give this place 6 stars if I could! Highly recommend.

    University Wine & Spirits: This isn't just a liquor store -- it's where your drink dreams come…read moretrue. I stumbled into this place while looking for a simple bottle of wine... and left with a top-shelf tequila, three new friends, a recommendation for a taco spot and a renewed faith in humanity. This store is a La Mesa treasure-- it's stocked with the finest champagne, rare whiskeys, and tequila so good you'll briefly consider learning Spanish just to properly thank it. The owner? An absolute gem. If "liquor whisperer" were a real job title, this man owns the trademark. I swear he can source anything. I once mentioned a mezcal I had in Oaxaca during a full moon, harvested by monks--three days later, he had it on the shelf like it was no big deal. Walking into this shop, located in sunny La Mesa, you should know a few things: The prices are super fair, you will find exactly what you need ....and MORE, everyone knows your name and the vibes are immaculate. Selection = Elite Service = Warm hug in human form Atmosphere = Local party you actually want to attend Don't walk...... RUN to University Wine & Spirits. Just prepare to leave with more bottles (and stories) than you planned.

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    Rock Liquor - beer_and_wine - Updated October 2026

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