Specialties
A women-led fitness studio dedicated to uplifting individuals through strength training and community, with a focus on the unique needs of women. At Roar, we use strength training, through group classes, to help women rise - physically, mentally, and within a strong community. We believe strength is the foundation for fitness and for thriving in all aspects of life. This is where women rise.
History
Established in 2024.
Our space design was as important as our programming, because it was the complete experience of strength training that we wanted to shift - the sounds, smells, lighting, and company. Taking it a step further, we sourced and partnered with primarily women-owned businesses to stock the studio with delightful amenities. Finally, we made the decision to exclusively offer strength training - no HIIT, Cardio machines, Pilates, or Yoga. Our mission is to improve the health of our community, not compete for it, and serving an unmet need is critical for that mission.
Our team is all woman and all believers that strength fuels our ambitions in whichever area we decide to presently prioritize: personal health, creative pursuits, career, parenting, relationships, physical challenges or changes, etc.
Meet the Business Owner: Michelle K.
My relationship with my body, health, and fitness has definitely been a journey over the last nearly 50 years.
Connecting with other women my age on health topics, it was clear that women KNOW that strength training is important, yet the percent of overall exercise time most spend with weights is negligible. I started to dig into what it would take for more women to consistently lift weights, and as I did, the need for a new brand of Women's Strength Training quickly emerged - louder and louder.
ROAR offers a fresh strength training experience designed for women, one that I hope will inspire more women to become stronger, together.